Strategic Account Management, Business Development, Global Markets

PROFILE

Bilingual account director with ** years professional experience and

strong client service, business development, project management,

marketing, analytical and presentation skills. International MBA

experienced in domestic and international business operations with a

successful record of developing and maintaining strong client

relationships, a demonstrated commitment to continuous process

improvement and a passion for taking on new challenges. Areas of

expertise include:

. Account Management/Business Development

. Regulatory Compliance Management

. Consumer Products Marketing & Sales

. Large Scale Project Management

. Supply Chain Management & Logistics

. Data Mining, Analysis and Presentation

PROFESSIONAL EXPERIENCE

GROUP360 WORLDWIDE - St. Louis, MO

A strategic marketing communications firm helping companies and their

brands go-to-market 2010 - 2013

Executive Group Account Director (2010 -2013)

Agency leader responsible for achieving the client's strategic brand

objectives, revenue goals and overall profitability targets. Accountable

for ensuring GROUP360 is aligned as a strategic partner with the client

while managing client expectations and fostering a close relationship.

Accounts managed include: AB-InBev, Ralston Foods and Post Foods.

.

Selected accomplishments during tenure include:

. AB-InBev brands managed by GROUP360 increased by 5, including Michelob

Light and Shock Top.

. Ralston Foods account revenue increased by 34%

. Responsible for winning the Post Foods account (April 2011)

HAVI GLOBAL SOLUTIONS (Formerly PERSECO) - Downers Grove, IL

1999 - 2009

A global supply chain, packaging and marketing services company

Marketing Manager, Latin America (2007 - 2009)

Responsible for leading Marketing Department's additional compensation

measurements, client delivery, building strategic promotions calendars,

developing and maintaining relationships with key client, their clients and

suppliers, managing development and production of POP and product

packaging, customer and internal expectations with suppliers, creating and

maintaining multi-agency planning timelines, managing licensor and existing

customer base, and providing direction on priorities to team members.

Assisted in the development and execution of the transition plan from the

current customer (McDonald's) to the new owner (Arcos Dorados). Selected

accomplishments include:

. Successfully transitioned product packaging between suppliers resulting

in a revenue increase of 2.5% supporting customer goal to deliver

everyday affordability and profitability.

. Led project that resulted in 15% reduction in annual POP production

costs.

. Led initiative to improve and streamline the timeline management process

by converting it from a spreadsheet to an electronic timeline database.

Project resulted in a 5% increase in revenue.

. Developed a client reporting tool that provides real-time status of

licensor contractual agreements and royalty fees. Resulted in a 2.5%

increase in revenue.

Market Manager, Latin America (2005 - 2007)

Responsible for local and regional marketing and supply chain operations

for Happy Meal Toy product line with $35MM annual sales across Latin

American (LA). Develop and maintain strong cross-functional relationships

with McDonald's LA Marketing, QA, Supply Chain Management and Distribution

Centers. Support McDonald's LA in their licensor relationships and

contractual agreements. Expert for ongoing market and product expertise

related to local government regulations and McDonald's requirements.

Execute McDonald's Marketing and Supply Chain initiatives at the local and

regional level and drive LA promotional calendar to maximize sales. Manage

cross-functional teams to deliver projects efficiently that meet customer

expectations. Selected accomplishments include:

. Led cross-functional teams that included Marketing Administration,

Finance, Project Management and Logistics in efficiently delivering

against aggressive project goals to meet client expectations; efforts

contributed over $1MM in costs savings for 2005-06 Happy Meal

Promotions.

. Developed high-level monthly report that summarized real-time

operational data and market intelligence including sales results,

consumer response and competitive information to inform planning

efforts. Report resulted in a 23% increase in revenue/additional

compensation.

. Accountable for driving against operational process improvement metrics

that resulted in incremental "paid for performance" revenue of $250K per

year.

. Worked with McDonald's Latin America to re-align their 2006 and 2007

Happy Meal Promotional Calendar allowing for maximized sales

opportunities.

. Spearheaded project that brought cross-cultural communications training

to HAVI Global Solutions (350 employees). Developed program and

presented directly to CEO and VP of Strategy for approval.

Promotions Project Manager (1999 - 2005)

Coordinated efforts of 50-person team for 12 McDonald's Happy Meal

promotions / year in 16 LA countries. Evaluated sourcing options,

monitored production, identified cost savings opportunities for Happy Meal

toys and Point of Purchase material and analyzed country sales and

inventory on an ongoing basis. Ensured continuous process improvements and

successful integration of project management, finance, logistics,

marketing, and communication aspects for each promotion. Selected

accomplishments include:

. Managed 55 Happy Meal programs valued at over $150 mm from inception to

delivery, all delivered within budget.

. Developed and presented to McDonald's Corporation a winning proposal for

a demand planning service to improve Happy Meal supply chain performance

resulting in a 10% increase in revenue/additional compensation.

. Developed and implemented Internet Logistics Tracking service for

McDonald's and their LA Distribution Centers in partnership with UPS

Supply Chain Systems resulting in 24/7 operational visibility.

. Led proposal to deliver currency hedging service for Happy Meal toys,

McDonald's Packaging items and French Fries in Mexico, Argentina,

Venezuela and Chile resulting in $25K in new business.

. Designed and implemented survey to collect and analyze client

satisfaction data. Survey resulted in improved service design and

delivery.

. Coordinated multiple internal and client teams to develop and implement

real-time sales data collection solution for McDonald's.

. Member of team that developed Perseco Latin America strategy 1999-2004.

INTERNATIONAL ORIENTATION SERVICES - Santiago, Chile/Chicago, IL

1997 - 1999

A global relocation services company.

Destination Assistance Consultant

. Facilitated cultural assimilation for expatriates and their families,

including cross-cultural training.

. Managed relationships with service providers across multiple functions

in Chicago, IL and in Santiago, Chile.

KODAK CHILENA S.A.F - Santiago, Chile

1996

- 1997

A manufacturer of cameras and film products

Product Manager of Film

Responsible for P/L results for film and camera product categories.

Supervised marketing staff and advertising team in coordinated effort to

deliver the product to market. Worked with sales channel and key customers

to position product to target market. Selected accomplishments include:

. Launched Advantix film and cameras in the Chilean market.

. Established a communication strategy to facilitate interaction among

marketing, sales, finance, accounting, customer service and logistics

departments.

. Developed and led product training for marketing department and sales

channels.

. Developed educational and marketing materials to assist sales force.

EMERSON ELECTRIC CORPORATION - St. Louis, MO

1990 - 1994

A manufacturer of electrical motors and control systems.

Latin America Sales Representative (1992 - 1994)

Export Documentation Specialist (1990 - 1992)

EDUCATION & TRAINING

. Thunderbird School of Global Management, Glendale, AZ

Master of Business Administration (MBA)

. Beloit College, Beloit, WI

Bachelor of Arts, Economics Management/Spanish Literature

. International Programs

Universidad Cat lica, Quito, Ecuador

Associated Colleges of the Midwest, San Jose, Costa Rica

Professional Training and Development

. Workshops: Principles of Teamwork, Presentation Skills Coaching, Playing

a Vital Role in Team Decisions, Keeping Your Team on Course: Tools &

Techniques, Fish! Training.

. Project Management Principles

. APICS Certification (Educational Society for Resource Management)

LEADERSHIP AWARDS/HONORS

. Recipient of McDonald's Latin America Outstanding Supplier Partner

Leadership Award, 2004

. Recipient of McDonald's Team Award - Happy Meal Contingency Team, 2001

. Recognition for Contributions to the Youth Marketing Committee -

McDonald's Latin America, 2001

LANGUAGE SKILLS

. Spanish (Read, write, speak fluently)

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