Sales Account Executive

Holly Williams

**** **** ****** **

Seattle, WA *8105

206-***-**** (C)

******@*****.***

OBJECTIVE

To utilize 20 years of strategic media sales, account management, analytics

and client development experience to drive company revenue, sales and

business partnership opportunities, while working cross-functionally with

internal teams to maximize project success to deliver outstanding results.

PROFESSIONAL EXPERIENCE

LivingSocial Seattle, WA

January 2012-December 2012

Strategic Account Manager

Online social & mobile marketing company focusing on promotional strategy

to re-enforce client brand, attract new consumers, increase ROI and

generate new revenue streams.

-Social & mobile media sales focusing on professional sports teams, major

entertainment venues, arts organizations, restaurants & SMB owners

including AEG, Seahawks, Sounders & more.

-One of 12 Strategic Account Managers nationally, (new position) focused on

new strategic revenues, generating in excess of $500k within first 10

months

-Creation of Strategic Account plan, proposed client targets, new vertical

launch and annual budget

-Combined social media strategy with client media plan to create promotions

increasing new revenue streams & ROI

-Account management of key major market accounts

-Generation of 12 new clients each month via prospecting, cold calling,

researching and presenting

Pivot Lab Seattle, WA

March 2011-December 2011

(Contract-10 months) Director of Client Development/ Consultant

Strategic branding firm focused on social media, SEO, SEM, new product

launches, product re-branding, business strategy, package design, PR,

website development and more.

-New business development focused on national accounts with emphasis on

package design, branding strategy and website development, with an emphasis

on the supplement, food & technology categories

-Branding, marketing & website sales and account management including

budget creation and plan implementation for new product launches

-Account management, working cross functionally with teams to deliver

projects on time and budget

Entercom Media Seattle, WA

February 2010-March 2011

Senior Account Executive

Branding consultation and multi-media campaign sales to new local,

national, and high-volume advertising agency accounts using radio, online,

email, social, mobile media, event sponsorships and promotions.

-New business development across all revenue channels including social

media

-Marketing campaign creation for new and key accounts by researching and

identifying market segments, creating brand concept, media buying

recommendations and implementation of creative strategy

-Strategic media and sponsorship sales to new and high-volume advertising

agency accounts & SMB

-Generated in excess of $250k in new client revenues in first 13 months.

DMX Music Inc. Seattle, WA

October 2006 to July 2008

Director of Premier Account Development

Promotional, conceptual branding & capital equipment sales to C-level

contacts in Fortune 500 accounts with an emphasis on national retail brands

-Promotional, conceptual branding and consultative sales to new & national

retail brands

-Presentation and implementation of internal creative strategy within

retail outlets for sight, sound and scent marketing solutions to clients

such as Nike, Pottery Barn Kids, Sears, Kohls & more

-Generated in excess of $1,000,000 in new business revenues within first

nine months

-Highest in new business sold in Premier sales team (2007)

KQMV/KIXI Radio (Sandusky Radio, Inc.) Seattle, WA

August 2001 to October 2006

Advertising Account Manager

Radio advertising, online banner, sponsorship sales & marketing campaign

development to local and high-volume key accounts

-Increased sales revenues by 28% from '02 to '03 for total revenues in

excess of $970,000

-Highest in new business development on sales team with 17% of 2003 new SMB

revenues

-Awarded company's largest account and increased billing by 421% from 2001

to 2003

-Account Executive of the Year 2003

Global Photo Tours.com Inc. Seattle, WA

August 1999 to July 2001

Director of Internet Advertising Sales

Accepted promotion with Internet start-up focused on web content for the

travel industry working with marketing VPs to develop website content and

advertising programs to increase client ROI

-Developed advertising sales programs for national and international

advertising clientele

-Created investor presentations, media sales kits, annual budget,

projections, company marketing and online strategies

-Rich media content sales for client websites (i.e.) Kodak Inc.

KYCW 96.5 (CBS Radio Inc.) Seattle, WA

April 1998 to August 1999

Senior Account Executive

Broadcast media consulting to local SMB, national and high-volume

advertising agencies

-Increased existing major account base and aggressively initiated new

account expenditures

-Achieved sales-goals consistently

-Won trip incentive sales contest 1998

TCI Media Services (Comcast) Seattle, WA

January 1995-April 1998

Agency Account Executive

Television advertising campaign creation for local and key advertising

agency accounts

-Promoted to one of five key salespeople for highest-volume advertising

agency business

-#1 in sales for MTV trip incentive sales contest, 1997

-Won NFL trip incentive sales contest, 1996

-National recognition: Who's Who in Cable, 1995

Springfield News-Leader (Gannett Inc.) Springfield, MO

June 1993-August 1994

Classified Account Executive

Newspaper advertising sales to large-volume automotive and real-estate

clients

-Generated revenues in excess of one million dollars annually

-Awarded two of top three largest-volume classified display accounts

-Increased annual sales revenues and aggressively closed new accounts

-Won first-runner up of trip incentive sales contest

EDUCATION: UNIVERSITY OF KANSAS Lawrence, KS September

1989-May 1993

BSJ Journalism- Advertising

3.3 GPA

COMPUTER SKILLS AND RELATED TRAINING

Google Analytics, Salesforce, MS Word, Powerpoint, Outlook, Excel,

Marketron, Arbitron, Nielsen, Scarborough, Media Audit, Tom Hopkins Sales

Training, Tony Alessandra Sales Training, Miller-Heiman Strategic Sales

Training, Double-click Advertising Training, Goldmine (CRM), Concur

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