Content Project

multimedia content creator with over a decade of experience

extensive knowledge of the creative and technical dimensions for developing

immersive web content

prolific writer and editor with deep expertise creating targeted content

for online audiences

diverse editorial background ranging from oprah magazine and nbc to mcgraw-

hill and penguin

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PROFESSIONAL EXPERIENCE

McKinsey, Inc. (New York, NY) Web Content Producer 2011-Present

- Produce content for the flagship website of the premier global

management consulting firm

- Drive building web pages for client service sites, homepage refreshes

and creating digital publications

- Collaborate with editorial and design to re-launch the careers section

on mckinsey.com

- Select accomplishments included:

o Collaborated with the Lead Editor on a major content integration

project to merge a separate recruitment and careers website into

mckinsey.com

o Served as content producer for the consolidation of all McKinsey

digital publications and white papers under the main site

umbrella

o Co-created the internal style guide for mckinsey.com, the

organization's chief web presence

o Achieved 100% on-time delivery for all components under my

purview, never missing a deadline

Freelance Digital Content Creator and Editor (New York, NY) 2008-Present

- Write and edit a wide variety of content for clients ranging from

established media players to startups, including McGraw-Hill, Sirius

XM Radio, Woman's Day Magazine and College Sports Television (CBS),

among others

- Create content across different "voices" and genres, ranging from web

copy and blogs to podcasts and social media posts

- Select projects included:

o Managed hourly content updates on siriusxm.com covering all of

their on-air programming

o Achieved mastery of XML on the fly to complete a major digital

editing project for McGraw-Hill on-schedule

o Wrote SEO-primed product copy for dozens of product listings on

ShopWiki.com

o Created lifestyle blogs for Woman's Day's proprietary social

media platform

o Published sports news under tight deadlines, including writing

highlights, promos and teasers, for College Sports Television

(now owned by CBS), official operators of the NCAA website

o Co-founded and serve as a lead writer for NBAOffseason.com, a

sports blog with 250,000+ followers

o Moderated the Entertainment forum for Barnes & Noble (bn.com),

steering online dialogues and promoting the retail bookseller's

brand to the message board's 3,000 users

o Wrote a mix of 50+ travel and entertainment articles and

features for various websites, including offmetro.com,

tubefilter.tv, televisionwithoutpity.com and metromix.com

Oprah Magazine (New York, NY) Web Editor 2007-2008

- Managed all content produced for the 'Books' section of

oprahmagazine.com

- Edited and migrated articles from print to the web

- Repackaged ancillary print content as web exclusives and special

features

- Licensed photos for editorial use

- Select accomplishments included:

o Researched 5+ years' of content and wrote copy for book

packages for the re-launch of oprahmagazine.com

o Applied SEO principles to drive increased traffic to the site

after re-launch

Bravo Television (NBC Universal) (New York, NY) Writer and Editor 2007

- Conceived, wrote, edited and published digital content, including

daily blog posts and interactive features, for all current and future

original on-air programming

- Select accomplishments included:

o Wrote up to five pieces of original content daily, and edited

numerous contributions (from high-profile contributors such as

Anthony Bourdain) to the four major digital properties under my

oversight

o Edited and provided voiceovers for Tim Gunn's "Guide to Style"

podcast

o Created a traffic-boosting interactive web feature for the

website of Hey Paula, Paula Abdul's reality series, which drove

a surge in visitors after pickups by Gawker.com and Defamer.com

Penguin Group (USA) (New York, NY) Associate Editor, e-Books 2002-2007

- Created and managed publication schedules for this major publisher's

pioneering e-Book program

- Explored and recommended relationships with emerging technology

providers in the space, including Amazon.com

- Selected books for digital publication and negotiated deals with

rights holders

- Select accomplishments included:

o Hand-picked to be part of the three-person team to successfully

build this program from the ground up

o Manage digital production of over 100 e-Books monthly

EDUCATION

Morehouse College (Atlanta, GA) BA in English 1997

TECHNICAL SKILLS

Mac OS; Windows; Photoshop; InDesign; Dreamweaver; Microsoft Office; HTML;

Google Analytics; WordPress; Movable Type; various CMS platforms including

Sitecore, Gazette, Sesame, Teamsite and Vignette; SAP; Sound Forge Audio;

Garage Band; Wiki; AP style

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