Sales Management

Karen E. Monroe

**** ******* ******* ***** **

Smyrna, GA 30080

404-***-**** ************@*****.***

SUMMARY

Peabody Award-winning Communications Professional with comprehensive

background organizing and confirming editorial information and translating

into concise product for clients and teammates. Recognized as a strong

leader in managing multiple departments. Expert communication skills in

broadcast, print, and social media formats.

PROFESSIONAL EXPERIENCE

THE WEATHER CHANNEL, Atlanta, GA 2009 - 2012

Producer

Managed editorial content while coordinating efforts within live

programming department for successful project completion for on air and

online platforms while adhering to deadlines and staying within budget.

. Implemented new procedures to assist with immediate and accurate delivery

of critical information interdepartmentally and to disseminate to viewers

on multiple platforms. Resulted in more efficient communication and

management of material for teammates.

. Created and moderated regular team meeting forum to brainstorm innovative

projects and ways to achieve performance goals as a unit.

. Worked closely with sales department to create and implement segments for

national clients on a weekly, quarterly, and annual basis to ensure

increased revenue and sponsor satisfaction.

. Managed business relationship between programming, advertising sales,

promotions, and sponsorship departments to ensure client needs met.

. Continued industry public relations and media education through shooting,

editing, and posting promotional videos to sites such as weather.com,

Facebook, Twitter, YouTube, and Tout to increase advertising dollars on

air, online, mobile, and tablet platforms.

. Worked closely with legal department to translate guidelines for special

projects, music allowance, production costs, and video clearance.

. Prepared and presented briefs to management conveying interdepartmental

cooperation and new segment proposals.

. Proposed, implemented, and managed Newsroom Intern Department to provide

network level media exposure for college students.

ABC/CNN Affiliate WFTV NEWS, Orlando, FL 2006 - 2009

Producer

Collected, coordinated, and verified editorial information from various

sources into a compact and accurate product.

. Consistently met daily and quarterly deadlines by effectively

collaborating with multiple departments to ensure brand was properly

upheld.

. Wrote in-show marketing promotions, proofread proposed materials, and

generated unique content for multiple platforms including on air and

wftv.com.

. Collaborated effectively with multiple departments of various

backgrounds, education levels, and personality types to successfully

implement immediate and long-term ideas.

ABC/CNN Affiliate WLOX News, Biloxi, MS 2003 - 2006

Producer

Translated mass amounts of information from multiple departments, sponsors,

clients, and managers into organized communication materials for teammates

to complete daily deadlines on air and for wlox.com.

. Represented station to viewers, contacts, sources, government officials,

and business clients along the Gulf Coast.

. Provided expertise to subordinates through decisions and judgment calls

as Executive Producer fill-in.

. Field produced President George W. Bush's Commencement Address at

Mississippi Gulf Coast Community College - May 11, 2006.

Hurricane Katrina Coverage:

. Produced extended shows for several weeks / months post-landfall.

. Effectively coordinated live shots, reporters, and walk-in show guests,

including the Governor and coastal city leaders.

. Produced content included in award-winning DVD: Hurricane Katrina, South

Mississippi's Story.

WLOX Hurricane Katrina Coverage Awards:

. George Foster Peabody Award for distinguished achievement and meritorious

service in Continuing Coverage.

. Edward R. Murrow National and Regional Awards for excellence in

Continuing Coverage - Small Market.

. Humanitarian Emmy Award for superior and humanitarian coverage.

. Governor's Volunteer Award for meritorious service during immediate

aftermath.

. RTNDF First Amendment Leadership Award for significant contribution to

protection of First Amendment and freedom of press during coverage of

Hurricane Katrina and aftermath.

JENNY CRAIG, Kennesaw, GA 2003

Program Director

Increased sales and new memberships at top-selling office; provided in-

depth consultations to new clients, and mental and physical health advice

to members.

. Achieved maximum success in members' weight loss and increased product

revenue by coordinating schedules between consultants and members,

including pairing new members with appropriate consultants.

. Ensured office's sales and revenue dollars were properly accounted for

and added to account through administrative duties, including balancing

daily bank sheets and deposits.

EDUCATION

. BS, Communication, cum laude, Kennesaw State University, Kennesaw, GA,

2002

. Intern, WSB-TV Atlanta, GA, Summer Semester 2002

. Study Abroad, Montepulciano, Italy, Produced Documentary - Vino Nobile:

Wine for Noble Men, Summer Semester 2001

. Produced "The Pursuit" talk show - aired on PAX, Fall Semester 2000

. Studied Nursing, Darton College, Albany, GA, 1996 - 1999

COMMUNITY INVOLVEMENT

Special Olympics March of Dimes

Habitat for Humanity American Cancer

Society

Piedmont Hospital St. Jude Children's

Research Hospital

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