Sales Manager

Paul schlerf

*** *. ****** ***** ****, Sierra Madre, CA 91024 Phone: (909) 268-

**** *-****: *********@***.***

Commercial/Residential Equipment Rental and Sales Industry

Senior Executive - Operations and Business Development

Co-Founder/Owner - Construction Rental/Sales Company

PROFESSIONAL Experience

The Everest Group

Vice president, business/market development April 2013 to Present

Recruited to this 20-year old domestic/international retained, executive

search firm that specializes in domestic and international transportation,

distribution, logistics, supply chain and procurement management for the

purpose of developing the strategic plan to grow the commercial/residential

equipment rental and sales vertical.

Developed marketing plan

Implemented strategic business plan to penetrate industry verticals

Instituted a market analysis to target clients for residential and

commercial construction

King Equipment

general manager September 2012 to April 2013

Identified and qualified new discount levels from vendors

Planned location expansion to diversify into new business

opportunities(Party/Event, General Tool, Homeowner)

Structured operational, service and sales staff within company to increase

proficiency and facilitate collaboration across departments

Redefined training procedures and managed completion of training company-

wide

Developed company human resources department to maintain compliance with

all state and federal laws

Environmental Management Solutions

BUSINESS DEVELOPMENT/OPERATIONS MANAGER February 2011 to September

2012

. Hired to expand market share through the utilization of long-time clients

in the construction, residential, and equipment rental/sales industry

. Defined and developed field operations including 4-6 working crews with 3-

6 employees each

. Purchased all products from vendors in support of field operations

. Identified and qualified new business opportunities for environmental

remediation and restoration

. Sales and bidding on existing customer mold remediation and restoration

jobs

. Created and implemented bid list requests with local municipalities such

as City and Counties of San Bernardino/Riverside and surrounding cities in

Southern California

EquipRent

OWNER/CO-FOUNDER January 1999 to February 2011

. Developed and implemented cold start of new construction equipment

rental/sales company

. Targeted, negotiated, and closed dealership agreements with major vendors

to drive new company with major customers in southern California

. Structured and hired sales team, office staff, drivers, service, and yard

personnel

. Spearheaded and grew company from 10 accounts to over 275

. Increased revenues from $50,000/month to over $200,000/month

. Maintained company presence with multiple contractor associations as a

committee member on several projects

ABLE Equipment Rental (Acquired by United Rentals April 1998)

VICE PRESIDENT/GENERAL MANAGER January 1989 to November 1998

. Managed and grew company from one location with 25 employees and

$2.5M in sales to five locations with 200 employees and $21M in sales

. Defined, implemented, and executed complete company growth strategies

with specific vendors to establish a unique player in the southern

California construction equipment market

. Structured operational/sales departments and mentored sales

representatives on lead generation, prospecting activities, customer

meeting preparation, and follow up

. Created a multiple-location strategy that focused on definitive areas

in Southern California with a wide range of contractor base

. Selected and marketed to distinct types of contractors and their

defined industries that utilized unique equipment

. Expanded business growth by identifying possible acquisition of

competitors and provided key insight of those companies in the purchase

process

. Managed the integration of each new purchase with existing company

and coordinated all necessary aspects to ensure a smooth transition

Education

Western State College of Law Fullerton, CA

Juris Doctorate

California State University, Los Angeles Los Angeles, CA

Bachelor of Arts in Political Science

CERTIFICATIONS AND LICENSES

. EPA Lead Renovator (RRP Certified) #R-1-183**-**-****

. State Contractor License for Home Improvement Salesperson (#88252 AA)

MEMBERSHIPS AND AFFILIATIONS

California Rental Association (CRA)

. Member 1987-2013

. San Gabriel Chapter President 1987-1990

. Greater LA/Orange Co. Chapter 1992-1997

. Board of Directors 2006-2009

American Rental Association (ARA)

. Member 1998-2009

. Region 9 Director 2004-2007

. Region 9 Person of the Year 2007

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