Sales Representative

DAVID CUSTACK

Durham, NC . 919-***-****

********@*****.***

http://www.linkedin.com/in/davidcustack

****-****

Business Development . Right Time Kids, Raleigh, NC

. Management of all development functions, franchise marketing, lead

qualification/conversion and franchisee relations

. Increased market share and revenue by developing and managing a new

pipeline of U.S. franchise business opportunities

. Guided potential franchisees through the entire recruitment process from

initial contact to disclosure and discovery, to franchise agreement signing

. Created and measured the effectiveness of franchise recruitment materials

and programs

. Insured that all franchise sale activities were conducted within legal

guidelines and with strict adherence to Franchise Disclosure Document (FDD)

regulations. Also worked with Legal Counsel for FDD annual update.

" Rev.

. Revamped Corporate Website to improve both content and SEM resulting in a

50% increase in web traffic, pages visited and time on site. Developed

social media campaigns to meet short and long term objectives

. Directed Operational activities with Franchisees to assure Corporate

policy and procedure compliance

1996-2009

Founder Managing Partner . Custack + Associates, Raleigh, NC

. Sales Representative and account management for a group of commercial

photographers nationally.

Clients included Royal Caribbean Cruise Lines, Pennzoil, Progress Energy,

Accuvue and Time Magazine.

. Developed strategic marketing plans and brand strategy for each

photographer

. Coordinated with vendors on design and production of marketing materials

. Estimated and negotiated all contracts

. Produced or co-produced shoots

1994-1996

Marketing Sales Development . Erickson Productions, Raleigh, NC

. Coordinated marketing and sales efforts for multi-million dollar

commercial photography studio

Clients included Nike, Saturn and Norwegian Cruise Lines.

. Developed and managed accounts.

. Developed annual marketing plan and coordinated advertising activities

. Implemented and maintained client database

. Grew studio's revenue by 30% and increased firm's industry recognition

1990-1994

Partner Business Development Account Executive . Hughes Design,

Raleigh, NC

. Business development and account management for a medium-sized graphic

design firm

Clients included Healthcare, Construction and Food Producers

. Developed annual sales and marketing plans

. Coordinated vendor services and promotional activities for the firm

. Managed day-to-day business operations

. Met goals while averaging 20% sales increase each year

1987-1990

Inside Sales Manager . Newark Electronics, Waltham, MA

. Managed Inside Sales team selling electrical components to OEM and MRO

clients

. Established annual sales plans for the Branch and Individual Sales

Specialists

. Recruiting, Training, Motivating and P&L responsibilities

EDUCATION

B.A. Business/Political Science - University of Michigan

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