Virginia "Jenny" M. Shuler
Chapin, SC 29036
abz3t4@r.postjobfree.com
Professional Experience
September 2012- Present CertaPro Painters & Decorators
Columbia, SC
Territory Sales Representative
. Formally trained in Scientific Analysis with respect to Compliance and
guidelines as they relate to High/Low VOC's due to Doctor's offices,
Hospitals, and Assisted living Requirements
. Solely responsible for developing and managing a NEW territory with a
tremendous "learning curve" with very little, if any, Brand Awareness
. Created the Business Plan/Budget, Long Range Sales goals that are
incorporated into the Weekly GS&R process which allows for any
adjustments in the Sales plan deemed necessary
. Developed a Spreadsheet that tracks/documents(Similar to
Salesforce.com) every Communication made, documentation of dialogue,
"Next Steps" action to be taken, Change of Contact information, when
to schedule next follow-up that I provide in a weekly report to the
Company President
. Accountable for every aspect of the territory from beginning to end
such as: Pre-Sale calls and or emails, scheduling, accurately
maintaining company records- expenses, budgets, samples provided, and
building a pipeline
. Utilizing entire sales process by pre-sales calls which start the
rapport building relationship immediately, thus, providing the
opportunity to collect more needs based information, ultimately
creating a platform for key brand messages to be re-iterated thereby
asserting a very strong close on every call
February 2012-July 2012 Lowe's
Newberry, SC
Customer Service Representative
May 2005-Feb 2010 Southern Environmental Services of SC, LLC
Columbia, SC
Vice President of Sales and Marketing - South Carolina
. Established and nurtured Commercial, Collegiate, and Industrial
relationships, therefore, producing an ongoing referral system
. Cold called and canvassed healthcare professionals to distribute
environmental brochures in order to educate Physicians and indirectly
their patients, therefore "making a positive difference" in the
patients lives, and ultimately placing the Physician's in a superior
and knowledgeable position
. Identified, purchased and managed all forms of media advertising with
respect to relevant campaigns
. Designed, Merchandised and Presented with Trade Show booths for local,
state, and southeastern promotional events
. Created and maintained strong relationships with Distributors,
Construction industry, and Residential customers
. Developed and implemented the Sales/Marketing plan for Asbestos
Abatement and Mold Remediation across the State of South Carolina
. Practiced "Concept Selling" and "Consultive Selling" Techniques from
Industrial accounts to homeowners
. Increased sales from $250,000 in 2005 to $1,800,000 in 2008, by
conducting training for the Real Estate market with respect to home
inspections and mold as well as a very aggressive bidding process to
secure long term projects
. Initiated Sales Goals to existing accounts for referrals as well as
consistently exceeding sales goals established to increase market
share
Jan 1997-Apr 2003 Superior Services HVAC
Columbia, SC
Co-owner
. Initially, sold HVAC Equipment/Services to Industrial, Commercial, and
Residential Contractors. Once successfully established, penetrated the
Remodeler's industry and customer Retro-fit market as well
. Successfully promoted Superior Services products/services in a
professional manner at Trade Shows, Seminars, and Conventions
. Created Marketing collaterals and conducted ongoing training for the
Construction and Real Estate industry
. Stayed abreast of market trends and competition's share so as to
adjust business plan accordingly
. Developed Sales and Marketing strategies geared towards the
residential, commercial and industrial markets.
Mar 1996-Jan1997 Woodcreek Farms, Inc.
Columbia, SC
Sales and Marketing Consultant (Short-term
Contract)
. Formulated Sales and Marketing Strategy for upscale golf community by
targeting a specific demographic group
. Lead creative team in the design layout of all amenities based on
focus groups, market analysis and demand
. Orchestrated a full scale Advertising campaign both locally and
regionally while incorporating all types of mediums
. Secured and synergized a team of reputable custom builders to provide
the quality product, price points, and established demographic that
would ensure sales goals met/exceeded
Sep 1994-Oct1995 Shumaker Homes
Columbia, SC
Marketing Consultant
. Interpreted housing market based on sales trends both geographically
and within price points as it relates to land acquisitions
. Created a team of experts, engineers,architects, builders, and
realtors to design the perfect product mix with respect to market
demand and analysis
. Trained all professionals involved to achieve optimum sales growth
. Designed all advertising materials to maintain continuity throughout
the promotional campaign
May 1987-Mar 1994 The Mungo Company
Columbia, SC
Executive Marketing Director
. Established company's first Marketing Department to manage and oversee
20 + Communities
. Developed, sold and executed the 1st CO-OP advertising campaign for
the homes division and their suppliers which ultimately increased
sales directly and indirectly(suppliers) because of brand awareness
. Grew company home sales from 200-350 annually within an 18 month
period of time while the development division increased annual lot
sales to 475 annually and positioned The Mungo Company as the largest, privately owned home builder in S.C. in 1989,1990,1991,1992,and 1993
. Through relationship building and a savvy public relations campaign as
well as conducting seminars, focus groups, and trade shows, I
increased external Realtor sales from 24% to 65% within 12 months
. Established the Sales and Marketing Council of Greater HBA
. 1990 Marketing Director of the Year -Regal Awards
. 1991 Chairwoman of the Sales and Marketing Council that two associates
and I and established in 1989
. 1992 Chairwoman of the Tour of Homes-"Columbia's Largest Open House"
BS- Business and Marketing, Minor
Concentration in Psychology
Francis Marion University, Florence, SC - May 1982
Alpha Kappa Psi Business Fraternity Member - May 1980
Girls Tennis Team 1979-1980
Post Graduate Studies-Marketing
University of South Carolina, Columbia, SC 1990
SPORTS South Florence High School
Girls' Tennis Team 1976-1978
Cheerleading Team 1975