Real Estate Manager

DENNIS K. KAISER

**** *** ****** – Rancho Palos Verdes, California 90275

Phone: 310-***-**** - Email: abyxus@r.postjobfree.com

PROFESSIONAL SKILLS

Communications Strategy¬ & Plan Development – Media Relations Execution

Social Media Communications – Team Growth Collaborator – Reputation Management

Executive Communications Counsel – Issues Management – Expert Writer

COMMUNICATIONS LEADER

PRSA-LA Board of Directors, 2012 President

Loyola Marymount University, PR Instructor

Former L.A. Times journalist with more than two decades of experience creating, executing and managing integrated communications programs that build reputations, increase visibility, and drive bottom line results. During career responsible for running programs for market-leading companies and national brands in both domestic and international markets such as Asia, Europe and the Middle East. Experienced in categories such as real estate, retail, homebuilding, brokerage, construction, architecture, design, economic development, sustainability, water management, clean energy, investment, finance, business, banking, automotive, entertainment, film industry, media, sports, hospitality, travel, and tourism, education, early childhood development, food/beverage, home décor, bath/body, non-profits, healthcare, insurance, law, technology, government.

PROFESSIONAL EXPERIENCE

DKPR Group, Rancho Palos Verdes, Calif.

Public Relations Consultant (September 2012-Present)

Consultancy focused on guiding organizations through the myriad of communications challenges they face when crafting and sharing their stories today. DKPR delivers an integrated toolbox and strategic approach to every communications campaign, marketing effort or public relations program it develops and executes. Services include traditional and social media strategy development, planning, writing, project management, media relations, message development, press kits, marketing plans, websites, research.

VALLEYCREST COMPANIES, Calabasas, Calif.

Corporate Senior Communications Manager, Public Relations (November 2008 to August 2012)

• Led global public relations effort for a $1B in revenue, 10,000-employee, commercial landscape services company. Developed and executed strategic integrated marketing communications program that successfully elevated company to new levels of visibility and thought leadership via key business and trade media reaching national and international customers, associations, partners and industry influencers.

• Managed national and international public relations efforts including responsibility for media relations strategy and execution.

• Served as corporate communications advisor to senior executives.

• Executed market-leading brand vision involving a repositioning to better reflect customer needs and achieve greater consistency.

• Author of multiple thought leadership and trend articles secured in national real estate publications.

• Generated more than 500 stories valued at nearly $15 million annually including coverage in Wall Street Journal, New York Times, Los Angeles Times, Time Magazine, Robb Report, Chicago Tribune, Miami Herald, NAHB Ideas, Hotels, Hotel World, Globest.com, Buildings, BOMA, Urban Land.

• Served as main content creation manager, writer or editor for external Web sites and internal intranet sites.

• Contributed to the production a wide range of communication materials to support business development, lead generation and sales and marketing efforts.

• Developed and managed award-winning social media programs (Twitter, LinkedIn, blogs, YouTube.)

• Served as liaison to key industries, trade associations and organizations.

IDEA HALL, Public Relations Agency, Los Angeles

Vice President Commercial Real Estate Practice Leader (July 2007 – October 2008)

• Led Los Angeles office, spearheaded new business efforts and expansion. Agency specialized in commercial real estate, architecture, finance, economic development, green industry and investment.

• Member of Executive Leadership team, account lead, provided oversight and strategic direction for all public relations, creative, advertising and online marketing programs including development of content for multiple Web sites, CMS, blogs or SEO programs.

• Representative clients: Bixby Land, Birtcher, Buchanan Street Partners, Maguire Properties, Marcus & Millichap, Watson Land, American Real Estate Executive Search, Arroyo Holdings, Chapman University, PADI, Pacific West Assn. Realtors, Sole Technology, Etnies, EnviroFinance, SchoolsFirst Federal Credit Union, and VH! Save the Music Foundation.

OFF MADISON AVE, Public Relations Agency, Phoenix, Arizona

Associate Director, Senior Account Supervisor, Real Estate Practice Group Leader (April 2006 - July 2007)

• Primary role as senior manager encompassed serving as client liaison and day-to-day strategist for public relations team of 12 for one of Arizona’s largest and fastest growing integrated firms. Responsible for development of content for media, Web sites and social media programs for wide range of consumer and lifestyle brands.

• Representative clients: DMB Associates, Vestar, DC Ranch Market Street, Catalyst Homes, Arizona Village Communities, Prudential Arizona Properties, Aura Camelback, Circle West Architects, Arizona Early Childhood Education Institute, GarageFly Automotive, PremierGarage. Nike, Cold Stone, Arizona Republic, State of Arizona, AmSafe, APS, Anthem Education, Help-U-Sell, Claire Burke, Vitabath, Farnam Pet Products, FlexPrint, Shano, Tempe Schools Credit Union, and Phoenix Boys & Girls Clubs.

MACY + ASSOCIATES, Public Relations Agency, Los Angeles

Account Director (1991-2006)

• Responsible for leading and mentoring public relations account teams, managing budgets, day-to-day client liaison, set strategic direction and collaborated with teams to implement national PR programs focused on brokerage, residential development, homebuilding, commercial real estate and related industries.

• Assignments involved such brands and companies as Hines, Equity Office, Irvine Company, Kilroy, Lowe, Lennar, Shea, Crescent Heights, KOR, Ryness Co., CBRE, Cushman & Wakefield, Colliers International, Newmark Grubb Knight Frank, Kennedy Wilson, Marcus & Millichap, HOK, Perkins + Will, Architects Orange, McLarand Vasquez, Perkowitz & Ruth, KTGY Group, Lee Burkart & Liu, Lee & Sakahara Architects, Page & Turnbull Architects, SmithGroup Architects, Studios Architecture, Howard Hughes, Transamerica, Bank of America, GE Capital, Carlyle Group, Jefferies, UBS, Trust Company of the West, Hilton, Hyatt, Starwood, Marriott, Palm Springs Convention and Visitors Bureau, Las Vegas Conventions & Visitors Authority, Nevada Development Authority, Raleigh Studios, City of Los Angeles, Los Angeles County District Attorney’s Office, L.A. Economic Development Corp., City/Port of San Francisco Ferry Building.

JOURNALISM BACKGROUND

• LOS ANGELES TIMES, Los Angeles, Calif., Writer (1989-1991)

• SEATTLE TIMES, Seattle, Wash., Freelance Writer (1989 -1991)

• PASADENA STAR-NEWS, Pasadena, Calif., Writer, Copy Editor (1987-1989)

• HIGHLANDER PUBLICATIONS, City of Industry, Calif., Writer (1985-1987)

• EUGENE REGISTER-GUARD, Eugene, Ore., Writer (1984-1985)

• KPNW Radio, NBC, Eugene, Ore., News-Sports Producer/Reporter, News Writer (1983-1984)

• PORTLAND OREGONIAN, Portland, Ore., Writer (1981-1983, Correspondent through 1991)

EDUCATION

University of Oregon, School of Journalism, Eugene, Ore., Bachelor’s degree in Speech: Telecommunications and Film, Broadcast Journalism, 1985.

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