Sales Manager

LEWIS S. MITNICK

** **** ***** ****, ***** Haven, CT 06473

203-***-****, *****@***.***

OBJECTIVE

Executive sales, marketing, finance and administrative

responsibilities, utilizing extensive experience leading

Organizations into growth and facilitating employee opportunity

through a stimulating environment

SUMMARY OF QUALIFICATIONS

. Extensive experience in effectively managing sales, marketing

and administrative operations resulting in

Increased revenue and profits

. Experience

- Developing and implementing budgets

- Media and general purchasing

- Creating and implementing marketing strategies, programs and

materials

- Recruiting, training and managing sales and support staff

- Developing and initiating control systems

- P & L responsibilities

. Recognized as highly effective, resulting in promotions to

executive management

. BS Degree, Business Administration, Concentration in Finance

and Accounting

. Computer proficiency: Access, Excel, Internet/Intranet,

Microsoft Office

. Licensed Public Insurance Adjuster

PROFESSIONAL EXPERIENCE

02/13-Present: HEARST MEDIA, BRIDGEPORT, CT

Digital Media Consultant

. Advise and sell a variety of Digital and Print Solutions to

account base

. Responsible for attaining company individual sales goals and

quotas

. Perform quality meeting, and greeting to identify each

customers needs

. Responsible for COLD CALLING to establish new accounts

. Responsible for overall Account Management

. Creative designing and implementing diversified sales

presentations

. Sell Search Engine Optimization products, mobile websites &

Social Media products and more

. Responsible for sales revenue forecasting

06/12-2/13: SEARS HOLDINGS, Meriden, CT

Automotive Sales & Service Supervisor

. Advise and sell a variety of Automotive Services; Tires,

Brakes, Struts, Shocks, Batteries, etc

. Responsible for attaining company individual sales goals and

quotas

. Perform quality meeting, and greeting to identify each

customers needs and mechanical complaints

. Create accurate specific work order documents to complete each

customer's issues

. Responsible for Profit & Loss

. Creative designing and implementing diversified sales

presentations

. Implemented sales tracking and product selling system

. Responsible for sales units/sales revenue forecasting

12/99-Present: LSM Enterprises Sports Cards Collectibles & More

President, Owner

. Grassroots Creation of an Online Sports Cards and Collectibles

Business

. Design, Create and Market EBay Auction Selling System

. Developed master annual sales unit reports, revenue budgets and

advertising budgets

. Created departmental marketing materials, ads, website, etc

. Developed, controlled and managed inventory

. Responsible for Profit & Loss, delivery, and timeliness

. Responsible for sales units/sales revenue forecasting

8/11-1/12: Premier KIA, Branford, CT

General Sales Manager

. Reported directly to president of organization

. Created sales and source tracking reports to work in

conjunction with Reynolds & Reynolds CRM system

. Developed master annual sales unit reports, revenue budgets and

advertising budgets for each brand

. Created inventory control and daily sales and fixed operations

documents

. Created departmental marketing materials, ads, offers for each

brand and company jingle

. Developed, controlled and managed $1M advertising budget

. Responsible for Profit & Loss

. Recruited and trained sales and support staff

. Negotiated with vendors

. Researched and determined appropriate third party lead sources

to contract with, including Auto Trader,

Auto by Tel, Bargain News Online

. Spearheaded website development project, including recruitment

of website developers

. Planned and coordinated training

. Implemented Joe Verde selling system

. Recruited, trained and developed sales managers

. Responsible for sales units/sales revenue forecasting

6/10-8/11: Tancreti, Phipps, Hoffman & Biller - United Insurance

Adjusters, LLC, and Hamden, CT

Marketing Director/Consultant/Temporary Assignment

. Responsible for developing and implementing marketing

strategies and materials including media buying,

Solicitation portfolios, PowerPoint presentations,

advertisement and website

. Manage budget

. Supervise and mentor public adjuster

. Train sales staff

11/09-2/10: Partyka Chevrolet/Mazda/Isuzu, Hamden, CT

General Sales Manager

. Responsible for management of daily operation including sales,

marketing, budgeting, forecasting,

Recruitment, training and administrative functions

1/07-1/09: Mauro Motors (BMW, Mercedes-Benz), North Haven, CT

Director, Sales and Marketing

. Reported directly to president of organization

. Created sales and source tracking reports to work in

conjunction with Reynolds & Reynolds CRM system

. Developed master annual sales unit reports, revenue budgets and

advertising budgets for each brand

. Created inventory control and daily sales and fixed operations

documents

. Created departmental marketing materials, ads, offers for each

brand and company jingle

. Developed, controlled and managed $1.3 M advertising budget

. Responsible for Profit & Loss

. Recruited and trained sales and support staff

. Negotiated with vendors

. Researched and determined appropriate third party lead sources

to contract with, including Auto Trader,

Auto by Tel, Bargain News Online

. Spearheaded website development project, including recruitment

of website developers

. Planned and coordinated training

. Implemented Joe Verde selling system

. Recruited, trained and developed sales managers

. Responsible for sales units/sales revenue forecasting

5/06-11/06: Capital Mortgage Corp, LLC, North Haven, CT

Vice President, Sales and Marketing

. Responsible for sales, marketing, budgeting, recruitment and

training functions

. Reported directly to president of organization

. Charged with responsibility to create new virtual loan officer

sales department

. Devised departmental budget

. Responsible for Profit & Loss

. Recruited and trained sales and support staff, virtual loan

officers and processors

. Managed incoming mortgage loan pipelines, including but not

limited to pricing, placement and loan

Program selection

. Developed marketing materials to promote virtual loan officer

project

. Responsible for website development

. Developed and implemented promotional marketing materials

LEWIS S. MITNICK

50 Blue Hills Road, North Haven, CT 06473

203-***-****, *****@***.***

12/03-4/06: HerbaSway Laboratories, Inc., Wallingford, CT

National Sales Director

. Responsible for management of outside sales and marketing

functions including inbound and outbound

Sales call center

. Managed outside sales force with concentration on retailers,

distributors and practitioners

. Created sales incentives, compensation programs and sales

training guide

. Implemented direct marketing programs

. Managed for retail/wholesale and distributor sales network

. Coordinated trade show management and staffing

. Designed sales reports, forecasting, budgets and tracking

mechanisms

. Initiated product pricing and product offers

. Created matrices relating to wholesale, retail and direct sales

. Participated in new product research and development, and

product roll-outs

. Responsible for executive decision making regarding design of

direct marketing programs to consumers

Via infomercials, postcard distribution, retailers, point of

sale support materials and trade publications

2/01-11/03: Mauro Motors (BMW, Mercedes-Benz), North Haven, CT

General Sales Manager

. Responsible for management of daily operation including sales,

marketing, budgeting, forecasting,

Recruitment, training and administrative functions

11/98-2/01: Shoreline/Elm City Newspapers, New Haven, CT

General Manager/Publisher

. Promoted twice: from Account Manager, to Advertising Director, to

General Manager/Publisher

. Responsible for product marketing, distribution, profit and

loss for organization including advertising,

Marketing, circulation, editorial, production and administrative

departments; expense control;

Personnel budget preparation and execution; and increasing revenue

for 23 weekly newspapers with

Circulation of 214,000 and staff of 150, generating $9.8 M in

revenue per year

7/92-11/98: Executive Auto Group, Wallingford, CT and Acura by Executive,

North Haven, CT

Director of Operations

. Promoted from General Manager to Director of Operations based on

highly successful sales,

Administrative and financial achievements

. Created pinpoint management monitoring and auditing reporting

systems

. Instituted strict cost control policies

. Trained management staff in creation and implementation of budgets

and policy procedures

. Managed all administrative, marketing, sales and service

departments

. Instrumental in gaining increased annual sales from $120 M to $125

M in each of 12 franchised

Dealerships through implementation of strong marketing campaigns,

employee incentive programs and

Expense reductions

EDUCATION AND LICENSURE

. Licensed Public Insurance Adjuster, State of Connecticut, 1990-

present

. Quinnipiac University, Hamden, CT

Bachelor of Science Degree, Business Administration

Concentration in Finance and Accounting, 1982

. Boston University, Boston, MA

Business Administration Curriculum, 1978-1980

PROFESSIONAL AFFILIATIONS

. Member, Hamden Chamber of Commerce, Hamden, CT 1999-present

. Member, Southington Chamber of Commerce, Southington, CT, 1999-

present

. Member, Wallingford Chamber of Commerce, Wallingford, CT, 1999-

present

. Member, Society of Public Adjusters, 1996-present

. President, State Street Investments Company, 1995-present

REFERENCES Available upon request

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