Managment Advisory Consultant, Hospitality Major Market Segments

Marvin E. Crim "John"

** ****** **** **** • Madison, CT 06443 • *******@*****.*** • 203-***-**** Cell

OBJECTIVE: A leadership position in Operations Management, utilizing proven abilities in

organizational, multi-unit location management and new business development.

EXPERTISE/CORE COMPETENCIES

• Team Building Leadership, Mission, Vision, and Values

• Strategic Direction, Turnaround & Performance Improvement

• Operational Efficiencies, That Drive Desired Results

• Business Development, Strategy and Structure

• Goals, Desired Results, Fact Facing, Culture Change

• Human Resources, Teach, Coach, and Mentor, Employee Engagement

• Vendor Relations, Negotiation and Contract

• Construction Management Oversight, Design Build, Turn Key

• Key Stakeholder Engagement, Customer Meetings

• Federal and State Safety Compliance

• Contingency Planning, Succession Planning, Integration

Visionary and results oriented Senior Executive with demonstrated success managing mid-size

multidisciplinary organizations and complex operational systems. Expert at developing and

implementing strategic plans to align with mission critical plan objectives. Adept at crisis

management, organizational restructuring, instituting disciplined work control processes, and

performing organizational improvements to mitigate risks. Comprehensive experience leading

multi-unit operations, construction, environmental, technical design, and project management

initiatives for organizations that work with state agencies and national companies to design,

build, and maintain many of the industry's most complex and challenging retail projects.

Professional Summary

R.J.S-Barber Associates / Restaurant Design & Equipment Corporation 1997 -

2012

Chief Operating Officer, Officer, Board of Directors

CHALLENGE: Cultivate within the organization a sense of ownership, communicate a compelling

and inspired corporate vision and mission statement. Lead, motivate, empower and inspire

employees. Delegate to Team, empowering them with authority and latitude to act, revitalize across

the system operating standards to address unacceptable decline of system wide sales and a

perpetual declining client list. Expand business model from a tri-state business model to a national,

international platform. Provide personal and hands-on technical expertise to business development

function to build client base, projects and proposals. Create a climate that encourages entrepreneurial

behaviors and continuous learning, demonstrate leadership and inspire Team to adopt "Can Do

Attitude" through innovative system of personal accountability linked to clarity of purpose. Develop an

exit plan strategy.

Orchestrated marketing campaign that increased direct and indirect sales performance $6.8M

within first 2 years, $9.5M within first 4 years and over $12M within 7 years.

Drove operating profit from a loss in 1997 to profit in 2000 and maintained a 32% gross profit

through 2012..

Guided sales team through explosive increase, tripled sales while net profit increased 17% from

1998 through 2012.

Successfully executed three comprehensive strategic plans, opened 3 satellite offices in Florida

and Arizona to promote sales growth.

Executed reduction of operating expenses $1.2M annually and sustained reduction b y reducing

i n-house fleet of trucks and outsourcing in and out bound freight through integrated logistics

d istribution channels tied to new accounting system.

Purchased a new accounting system and recomputerized all work stations throughout entire

system. Added new AutoCAD work stations, large format inkjet and laser printers and print/scanners

to stay current with architects, engineers and FF&E industry.

Accountable for total P&L, strategic planning, forecasting/budgets, process re-

engineering, contract negotiation, disaster management, human resource functions, system

administration, corporate accounting and banking relations.

Provided leadership focus on building a team to provide a more proactive and responsive

organization to meet current and new facility needs while gaining and maintaining buy-in from

stakeholders and State/Government Regulatory Agencies.

Grew the business and increased revenue by cultivating new business leads, hired and

work collaboratively with architects, contractors, engineers, consultants, vendors; acted as

legal liaison with local, state and federal officials to coordinate facility design and

construction system wide in U.S., Hawaii, Caribbean locations.

• Launched Operating Plan to ensure continual focus on areas of improvement as well as

maintaining organizational competencies necessary to accomplish company mission and

vision.

Oversaw Human Resource training to strengthen processes, lead senior managers to

promote cooperation within Teams to successful outcomes, mentor and support senior staff

and deal effectively with underperformance issues.

Represented Corporation in all legal proceedings and as technical expert.

• Successfully realigned and rationalized reporting for technical and management

processes into a single system, resulting in 60% improvement in overall operational

efficiency while enhancing timeliness, vendor relations, tracking of open issue while

maintaining A/R at NET/30.

President, Healthy Living (01/1998 - 01/1999)

Independent Distributor, attained Millionaire Team status within first 12 months. Nutritional,

Health & Wellbeing Products; set up distribution channel to customers on a national platform.

Set-in-place 132 distribution outlets in 12 months that encompassed national and international

affiliations.

Franchisee, Au Bon Pain Inc., Au Bon Pain Cafe (02/1997 -

12/1999)

Owned, opened and operated 17 unit bakery concept. Responsible for site selection, staffing

to maintain daily operations located in CT., Rhode Island and Maryland.

Vice President Director of Operations, Brierly Investments LTD., (01/1996 -

02/1997)

Assignment to revitalize 128 full service restaurant chain, Clearly Canadian, Seagram's

product line with system-wide sales of $198M in 25 states. Position company for re-

capitalization or acquisition. Plan initiatives introduced produced six consecutive quarters of

increased earnings, compared to 9 consecutive previous quarters of declining earnings.

Achieved all program objectives, opened 3 new restaurant and Brew Pub concepts and sold

company in 14 months, 6 months ahead of schedule deriving a net profit of $23.5M.

V.P. Director of Operations & Administration, Poultry Management (12/1994 -

12/1995)

Key Stakeholder initial in I.P.O. that raised $7.8M operating capital to open 13 units in 9

months. Sold company to Boston Market $22.5M.

Director of Development - Design & Procurement, Chart House Inc. (09/1985 -

11/1994)

Responsible for system wide construction efforts, FF& E procurement, interior design and

capital management for corporate full service, casual dining, quick serve restaurant chain with.

Directed pre-design, construction phase through turn-key commission for these operating

divisions; Chart House, Peohe's, Burger King, Cork N' Cleaver, Cisco's, Moxie's, Godfather's

Pizza, Island Restaurants, Bodega Restaurants, Garcia's, Paradise Bakeries, Starbucks,

Luther's BBQ.

Education

Child Psychology, Political Science

Southwestern Junior College, San Diego State University

Certifications

Certified Management Advisory Consultant, Professional Member Foodservice Consultants

Society International.

The Americas - Foodservice Consultants Society International

<www.fcsi.org/?TALanding>

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