Angela Antoun Mafioli
***** ***** **** ****, ****** Hills, CA 91301
Home: 818-***-**** • Cell: 310-***-****
*************@*****.***
www.Linkedin.com/in/aamafioli/
INTERNATIONAL DIRECTOR SALES
EXECUTIVE PROFILE
Establish Domestic and International markets for consumer goods, beauty products, luxury goods. B2B and
B2C. Successfully manage all facets of a Sales Site positioned for Global Distribution. Create Marketing
campaigns based on cultural buying patterns. Mentor, coach, and motivate management and staff; set up
inbound/outbound call center. Develop multiple formats of scripts and training programs for store chains worldwide.
Manage multiple projects simultaneously and work well under tight deadlines. QAM, CRM, Salesforce. Trade
exhibitions both domestics and international. Successfully established distributions in the following countries: ZA,
AU, NZ, BR, AR, PA, MX, CA, CL, IT, SP, GR, UK, EU, CZ, RU.
SKILL HIGHLIGHTS
Leadership/communication skills Sales and Motivational Trainer
Goal Orientated and attention to detail
Product line expansion
Cross functional team management Multicultural experience/Languages
Skilled negotiator Closer Strategic Implementation of Programs
CORE ACCOMPLISHMENTS
Business Development:
Successfully expanded businesses by traveling into foreign countries with strong currencies. Identifying
•
the key channels in the distribution of consumer goods. Persuade and entered into business
relationships.
• Hired as an International Account Executive. Increased sales by 200% within 90 days, then promoted to
Director of Global Sales.
People Management:
In addition to setting up foreign distributions, created and implemented mandatory sales trainings for store
chains that carried the products. The key to my success was training the sales staff at store level on how
to sell the product to ensure a long term success.
PROFESSIONAL EXPERIENCE
International Sales Manager, 05/2011 to 11/2012
EVLD Chatsworth, CA
Handle all expansion and growth of market share into International territories. Maintain up to date on import
laws and specifications per country to avoid penalties and delays. Seek and establish sole distributors for
each country. Territories already established, I provide support by developing scripts and training manuals
for trainers, management and sales staff. Create incentive based marketing promotions to motivate staff to
focus on selling my brands. Negotiate and sell content for VOD and PPTV worldwide. Conduct product
training and motivational conferences for key accounts in North America and abroad. Participate in Expos
worldwide. Speak in conferences relating to the industry. Collaborate with C Level Management worldwide.
I successfully expanded distributions into eight new countries within the first year. Established and
managed distributions in the following countries: ZA, CL,AR, BR, MX, CA, EU, UK, RU, AU, NZ,CZ, PA,
GR, SP, IT.
Presentations Sales Manager, 07/2007 to 05/2009
Intrawest Resorts Whistler, BC Canada
Intrawest owns and operates all the primary ski destinations in North America. Hired with a 2 year contract
into Canada as an advanced Closer for Sales Staff in the Hospitality Industry. Selling Intangibles. Developed
new training materials for all sales teams company wide. Conducted product knowledge trainings at all
locations throughout Canada. Managed Sales Team of 26. Conducted daily sales motivational meetings.
Mentored one on one sales staff. Closed the highest volume sales for the company.
Staff Sales Manager/ Sr. Quality Assurance Manager, 12/2002 to 12/2006
Hilton Corp – NYC, NY and Waikoloa, HI
I began my career at Hilton Corporation as a Sales Executive, eventually promoted 4 times. As a Sales Manager I
conducted daily sales meetings, Motivational Trainings, assisted staff in closing their sales. The staff varied in
size from 45 in New York City, to 65 in Hawaii. Having stayed at Hilton properties in over 50 countries, I trained on
product knowledge with staff and potential Club Members. As Sr. Quality Assurance Manager I managed the
legal contracts division with primary focus on customer retention. Conducted closings on real estate
transactions and monitored all documentations. Being one of the highest closers in the management staff at
Hilton Club NY; I was asked to relocate to the Big Island to assist with the opening of a new sales site.
Director of Sales, 04/2000 to 08/2002
Bruce McGaw Graphics Nyack, NY
Joined BMG, the largest art printing company, as an International Account Executive. Within the first 3 months
increased sales by 200%. Upon promotion to Director of Global Sales; I lead all Sales and Marketing for the
company. I structured the company to manage global sales in the following order: 10 Account Executives
handling the USA territories; Customer Service/ Call Center located at our Headquarters; smaller offices in AR,
AU, UK, ZA, CA, that maintained various levels of inventory that facilitated quick global distribution. Launched
successful marketing campaigns during slow seasons to maintain sales growth. I personally managed all key
accounts with which I traveled extensively to maintain relationships. Participated in Expos in NYC, Atlanta and
Birmingham, UK.
Director of Sales, 04/1991 to 01/2000
New Star Galleries Athens, Greece
Responsible for securing, under contract, new artists with potential of Universal appeal. Handled distribution of
select artists for the territory of Greece. Created all marketing campaigns to expand business and branding.
Hire, train and manage all staff for the art galleries. Conducted charity events in Athens on behalf of the Make
a Wish Foundation and an Orphanage in Pireaus, Greece. Traveled extensively studying market trends.
Participated in Art Expos in UK, USA, IT. NE, GR.
Marketing Director for Greece, 06/1988 to 02/1991
Movado Group Athens, Greece
Based out of Bern, Switzerland. Collaborated in the selection of sole distributor for Greece. Conducted all feasibility
studies to determine product placement into Greece. Coordinated Marketing Campaign. Created In Store
promotions to launch the line. Trained all store personnel on customer service skills and how to sell the new line.
Traveled monthly to Paris, London, and Frankfurt to keep up with other brands in order to always be one step
ahead of the competition.
Playboy Bunny, 02/1982 to 05/1987 Playboy Enterprises Century City, CA
EDUCATION
UCLA Bachelor of Arts: Finance, 1982
The Levitin Group Certification: Advanced Closer Sales, 2008