Sales Marketing

Sara Hawley ** Brittney Lane

***********@*****.*** Warren, Rhode Island, 02885

401-***-**** (c)

PROFESSIONAL EXPERIENCE

Hasbro, Pawtucket, RI

****-*******

Trade Marketing Specialist

Support the US Consumer Strategic Marketing teams' instore merchandising

initiatives.

. Recipient of 1 Gold and 2 Silver Best of Industry POPAI awards, 2012

for work in both temporary and permanent displays.

. Manage all Boys, Construction, Sports Action, and Playskool, brands

across all US retailers and all Hasbro brands across Kmart and

Emerging Channels accounts.

. Maintain an understanding of product and brand strategy to execute

effective retail merchandising across US accounts.

. Work closely with cost engineering, legal, creative, marketing,

finance, logistics, operations and flow, Hasbro Data Management (HDM),

and external vendors to develop creative point of purchase displays

and premerchandised units (pallets, sidekicks, PDQs).

. Responsible for pulling creative assets and packaging dimensions both

from the Global Marketing teams and Hasbro's Asset Library (HAL).

. Manage the budget and vendor negotiations of all projects.

. Project manage an average of 50-60 active projects at a time.

. Art direct the creative elements of all retail merchandising both with

external vendors and internal graphic designer.

. Manage creative, legal and financial approvals of all projects.

. Create and set up numbers for premerchandised units in Hasbro's Data

Management System (HDM).

. Manage all aspects of projects from concept initiation to shipping.

. Continually acquire new vendors and new creative to maintain

innovation.

Tahoe Jewelry, East Providence, RI

2009

Marketing Coordinator

Headed the marketing, promotions, public relations, and advertising

department.

. Provided line management, leadership, and direction to creative team.

. Created and implemented branding strategies including redesigning the

website and initiating a rebranding campaign.

. Created and implemented promotions both at the consumer and retailer

level to enhance sales volumes.

. Researched and pursued new business partnerships with retailers

. Managed the approval process of all advertising and promotional

materials

. Created advertising and promotional materials for retailers both at

the store and consumer level including point of purchase displays;

direct mail postcards; email blasts; newspaper; magazine; and radio

advertisements.

. Created advertising at the consumer level in national and regional

markets, as well as the online community.

. Managed the creation and launch of a new website.

. Implemented and maintained an internet based communication strategy

through email marketing, blogging, and social networking.

. Launched new products quarterly, creating packages for retailers and

marketing directly to the consumer.

. Created and disseminated all press material to media outlets, handling

all press inquiries.

. Managed and directed all photoshoots.

. Worked closely with graphics to create all materials.

Hasbro, Pawtucket, RI

2008

Marketing, Hard Goods Licensing

Served as the daily point of contact for licensees within Hard Goods

licensing.

. Assisted in updating the online approval system (LAS).

. Analyzed POS information, royalty reporting, forecasting, and royalty

and forecasting reconciliation on a quarterly basis.

. Worked closely with creative, legal, and brand teams to create

cohesive product lines in line with both the licensee's overall

product line, as well as on strategy for the brand.

. Guided licensees through the day-to-day approval process.

. Ran customized NPD reports on an ad-hoc basis in addition to creating

a comprehensive database of specified market data.

. Visited retail and analyzed placement and competition.

. Worked with licensees and the approval team to meet production

deadlines as well as sales dates.

. Received new business pitches from potential hard goods licensees and

then helped to guide licensees through the deal proposal process.

. Handled smaller licensees and specific projects independently.

. Assisted in all ad-hoc support for hard goods licensing team.

KC Marketing Service, Inc., Pawtucket, Rhode Island

2007-2008

Marketing Manager

KC Marketing Service is an outsourcing company specializing in cable and

credit card sales to the niche ethnic markets in Rhode Island,

Massachusetts, Connecticut, Virginia, and Washington DC.

. Developed and executed new business pitches resulting in the

acquisition of the Comcast account for Metro East and West Boston as

well as the Hartford, Connecticut and Roanoke, Virginia markets. New

business accounts yielded a 200% increase in overall revenue from

previous year.

. Acted as the liaison between Comcast Boston and KC Marketing.

. Researched and booked venue space in new target areas for all

clients.

. Created flyer advertisements, trade booth displays and sales

presentations for representatives to assist in the sales processes.

. Recruited new hires and conducted interviews resulting in the hire of

ten new representatives for a summer promotion.

EDUCATION, AWARDS & ACTIVITIES

Boston University, College of Communication, September 2008

Magna Cum Laude Bachelor of Communication, concentration in Advertising

. Recipient of the 2008 Advertising Strategy Writing Award for

graduating seniors.

. Recipient of the 2006 Jerome A. Nachman Award for Excellence in

Communication.

SKILLS

Photoshop, Indesign, HDM, HAL, Illustrator, NPD, Mintel, Microsoft

Office Suite, Mac OSX

References Available Upon Request

Contact this candidate