Sales Marketing

BRIANNE SHELDON

**** ***** ******** ****** #*** • Redondo Beach, CA 90277 • 626-***-**** • *******.*********@*****.***

SUMMARY

A confident, creative, outgoing and energetic leader specializing in Public Relations, Events,

Consumer/Retail Marketing, Brand Management, Sponsorship and Sales.

SKILLS

WORK EXPERIENCE

SEASIDE BRANDS, INC., Torrance, CA April 2012 – April 2013

New Business Development/Brand Marketing Strategist

• Implemented public relations, event and marketing strategies for Poko Pano Swimwear, Katin Women and Sirena

Sol Active Wear.

• Managed promotional efforts and marketing materials to support brands’ needs for continued growth and sales.

• Spearheaded events such as Mercedes Benz Fashion Week Miami and trade shows in California, Miami, Orlando, Utah.

• Cultivated global relationships with prospective and existing customers for ongoing business development.

• Facilitated meetings with Hollywood executives and talent regarding licensing deals.

• Constructed sales databases for wholesale and retail opportunities.

• Fulfilled social media campaigns with MySpace, FaceBook, Twitter, LinkedIn, Pinterest and Instagram.

• Hired and supervised five Assistants.

BREEZE PUBLIC RELATIONS, INC., Redondo Beach, CA March 2006 – April 2012

Owner/Publicist/Event Planner

• Executed public relations/marketing campaigns and developed press kits for boutique clients in the fashion, beauty,

lifestyle, entertainment, food and philanthropic industries.

• Secured media placement and celebrity endorsements for several product lines.

• Planned, publicized and produced events: Jackie Chan’s The Myth movie premiere, charity fundraisers, art openings,

fashion shows, client launch and after parties and trade shows.

• Collaborated with OPI, Alterna, Joico, Aloxxi, SPECIFIC Beauty Skin Care, SOY JOY, Hynotiq, Vita Coco, Borba and

others to sponsor client events and gift bags.

• Coordinated media meetings in Los Angeles, New York and Miami.

• Represented client at EXTRA’s Emmy Awards Lounge.

• Used CISION to organize and maintain clients’ relationships with all forms of media.

Merritt Meade Loughran Inc. (MML PR), Venice, CA October 2003 – March 2006

Publicist

• Managed L’Oreal Professionnel, Goody, Quiksilver/Roxy, Aerosoles and multiple boutique product lines.

• Promoted and managed Quiksilver/Roxy store openings and Kelly Slater and all team rider appearances.

• Led weekly conference calls and delivered activity reports, editorial credit summations and PR calendars to clients.

• Monitored media coverage and researched client industry trends and competitor activities.

• Steered office brainstorm meetings.

• Hired and managed three Office Managers/Assistants.

E D U C AT I O N

University of Southern California, Los Angeles, CA Graduated: May 2001

Bachelor of Arts, Broadcast Journalism Minor: Communications in the Entertainment Industry

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