Marketing Management
Resume:
LENA ALEXANDER
****.***********@*****.***
Languages: Russian, Ukrainian
Personal Statement
Aspire to work with a progressive company where my work experience, cultural background, and
creative approach can add value to the company's business.
Employment history
Marketing Associate Stizzil, Los Altos, CA 03/2012-
08/2012
o Competitive Intelligence: market analysis, evaluation of competition
o On-line marketing: lunched online advertising campaigns, tracked online customer experience, measured key words
performance, and managed bids
o Track on KPI to help drive trial, activation, engagement, monetization and evangelization
o Social media marketing: designed loading page, link building, reviewed and analyzed social network behavior
o E-mail marketing: list segmentation, content design
o Web Analytics: analyzed web channels, conceptualized/coordinated marketing campaigns in real time, tracked on
conversions, web page experiments
o Analyzed success indicators such as web traffic, revenue and leads generated, total customer experience
o Video editing: designed demo
Marketing Analyst Magellan Solutions, Burlingame, CA 01/2011-
08/2012
o Go-to-Market strategy development: market research, evaluation of competition, market segmentations
SEO: web optimization, A/B tests, wrote content for each page. Responsible for the product roadmap
o
o Gathered data to generate business KPI and build marketplace dashboard
o Identified trends in the industry and generated new product concept that added significant improvement to company’s
portfolio
o Used test-and-learn approach to various issues, requests, stakeholders’ expectations in accordance with team objective
o Database analysis: evaluation of company’ performance against KPI, data mining, recommend best-fit solutions, including
look and feel, information architecture, to meet marketing and business objectives
o Created KPIs, dashboards, and other analytics for presentations and review to senior management
Education
• Notre Dame De Namur University, Belmont-CA, MBA Marketing, 2012
• National Technical University of Ukraine, Kyiv-Ukraine, BS Engineering, 1998
• Kiev Technical College of Radio Electronics, Kyiv-Ukraine, AS Engineering, 1990
Professional Development
• Stanford University, Cloud Computing: Selling and Marketing SaaS Solutions to the Enterprise, 2013
• Stanford University, Social and Economic Networks: Models and Analysis, 2013
• University of Michigan, Social Network Analysis, 2013
• University of California at Berkeley, SAP Business objects Web Intelligence report, 2013
• University of California at Berkeley, Berkeley, Statistics, 2012
Skills
Creative Visionary and resourceful problem solving mindset
Excellent analytical ability to evolve product strategy based on research, data and industry trend
Knowledge of advertising agency structure and workflow
Outstanding team building and teamwork
Experience presenting to and working with executive management
Comfortable with communications at all levels, excellent negotiation ability
Refined presentation skills
Outstanding facilitation/collaboration across functional areas
IT savvy, intellectual curiosity and drive to technologies
Ability to absorb complex technical concepts and communicate them to a non-technical audience
effectively
LENA ALEXANDER
2
Highly-motivated individual with a proven ability to drive projects to a successful and timely
conclusion
Software skills
PC advanced: Microsoft Office Project, Microsoft Office Suite (Power Point, Word, Excel powered)
MAC advanced: iMovie (video), Keynote, iWeb
SPSS, “R”, Google Analytics, Google AdWords, Double Click, NetLogo, Gephi
SQL Service, Tableau, SAP
1C CRM, GoldMine, Taylor Nielsen Consumer Generated Media Panel
Contact this candidate