Marketing Manager

GEORGE J. PILIBOSIAN

**** ****** ******* **, #**** Atlanta, GA 30315 C: 305-***-**** ******.**********@*****.***

MARKETING EXECUTIVE / BUSINESS AND SALES MANAGER

Brand-building business development leader with 20+ years experience in driving marketing communications

and sales teams to achieve successful product launches and corporate visibility. Operations Manager with

entrepreneurial track record of growing start up into industry leader by performing comprehensive research and

results-oriented planning. Change agent adept in transforming under performing businesses into thriving

companies through marketing, streamlining, redesigning, and cost containment strategies.

AREAS OF EXPERTISE

Team Development / Leadership Proposal Development

Multi-Million Dollar Budget Management Time Management

Marketing / Communications Strategies International Business

Business Development Planning Cross-Functional Teamwork

Relationship Management Corporate Image Development

Negotiating Project Management

Writing / Editing Staff Development

LEADERSHIP CONTRIBUTIONS

JUST FITNESS Atlanta, GA July, 2011-Present

Privately-owned health club chain.

-OWNER / OPERATOR AND MARKETING DIRECTOR

Manage a staff of 120 employees at two locations.

Direct all marketing, management and sales functions of the business.

PROPERFORM PRIVATE FITNESS Miami Beach, FL 2003 – 2011

Recognized as premier private fitness brand in Miami.

-OWNER / OPERATOR AND MARKETING DIRECTOR

Transformed company from start-up to leading private fitness brand.

Secured average growth rate of 37% each year since business inception.

Attracted 320 clients with 95% retention rate through cross-promotional marketing efforts.

NATIXIS GLOBAL ASSET MANAGEMENT Boston, MA 2000 – 2003

Global investment firm.

-SENIOR VICE PRESIDENT OF MARKETING

Directed team of 85 marketing, advertising, e-commerce and public relations professionals.

Transitioned firm’s corporate image to that of a highly-regarded global investment firm.

Decreased marketing budget $500K annually by streamlining functions and staff responsibilities.

Acted as marketing conduit between U.S. and corporate headquarters in Paris, France.

PUTNAM INVESTMENTS Boston, MA 1998 – 2000

International Division distributes retail mutual funds to non-U.S. investors, with focus on fixed income

investments designed to protect investor wealth.

-VICE PRESIDENT OF MARKETING AND SHAREHOLDER COMMUNICATIONS

FIDELITY INVESTMENTS Boston, MA 1994 – 1998

International Division distributes retail mutual funds to non-U.S. Investors.

-DIRECTOR OF MARKETING COMMUNICATIONS

-SENIOR MARKETING MANAGER OF MARKETING COMMUNICATIONS

-MARKET MANAGER OF MARKETING COMMUNICATIONS

Pg. 1 of 2

PUTNAM INVESTMENTS Boston, MA 1987 – 1994

U.S. Division distributes retail mutual funds through network of broker-dealer firms, financial advisors, banks,

and other financial institutions.

-MARKETING SPECIALIST, MARKETING AND SHAREHOLDER COMMUNICATIONS

-ASSOCIATE MARKETING SPECIALIST, MARKETING AND SHAREHOLDER COMMUNICATIONS

CREDENTIALS / ADDITIONAL INFORMATION

Bachelor of Arts in Economics, University of Massachusetts at Amherst Amherst, MA

Technical Skills: MS Office Suite, MS Outlook, and Microsoft FrontPage, ABC Financial Software, BodyWorkz

Software, MindBody Online Software

Pg. 2 of 2

Contact this candidate