Nicolette Rahm
**** ********* ***** ( Columbia, MO 65202 ( 573-***-**** (
*************@*****.***
EDUCATION
Bachelor of Journalism in Strategic Communications: Minor in Anthropology
May 2008
University of Missouri, Columbia, MO
MARKETING EXPERIENCE
Account Planner/Buyer, True Media, Columbia, MO
9/11-Present
. Work with clients to develop measurable marketing objectives
. Utilize various research databases to determine where and to whom
clients should advertise
. Collaborate with colleagues to develop interactive and social media
strategies for media plans
. Present finalized media plan and tactics to clients for approval
. Handle over four million dollars worth of traditional media buys
. Review media orders for the correct wording, calculations, and
signatures
Junior Media Planner/Buyer, True Media, Columbia, MO
9/08-10/10
. Maintained a diverse portfolio of national and regional clients
. Planned, negotiated, and purchased yearly media plans for clients
. Provided professional analysis of vendor proposals for client review
. Developed and monitored multiple interactive campaigns, including Pay-
per-Click strategies
. Updated multiple research databases for company analysis
Public Relations Intern, Cedar Fair Entertainment Company, Kansas City, MO
2/07-10/07
. Served the needs of both Worlds of Fun and Oceans of Fun theme parks
. Conducted consumer research surveys at both theme parks
. Cataloged guests' responses to surveys for analysis by senior level
executives
. Represented company at on-site and off-site events, including Major
League Baseball games
. Guided media representatives through parks and provided on-air talking
points
. Mailed media kits and complimentary park tickets to local media
personalities
MANAGEMENT EXPERIENCE
Assistant Manager, Taco Bell, Columbia, MO
10/10-09/11
. Managed store operations and daily sales, including cash handling
responsibilities
. Built strong relationships with managers and employees to ensure
shifts ran smoothly
. Recognized employees' strengths and created work rotations based on
those strengths
. Managed labor costs to maximize company profit
. Assisted in employee development and training
. Ensured product quality and customer satisfaction
Closing Clerk, Subway, Columbia, MO
1/07-08/08
. Created a teamwork environment while training new employees the art of
sandwich making
. Managed a rigorous inventory schedule through product counts and sales
analysis
. Prepared the store for the next day's business by cleaning, preparing,
and staging necessary food
COMPUTER KNOWLEDGE
Google AdWords, MediaMind, Microsoft Office Suite, Advantage, eTelmar,
Tapscan Web