Project Manager Marketing

Angela L. Robinson

*** ********* ***** *******, ** 30339

404-***-**** ******@*******.***

SENIOR MARKETING EXECUTIVE

PROFILE

Versatile Bilingual (Spanish) Marketing Professional with a proven track

record of over 10 years of hands on experience in marketing, branding,

integration, event planning and live event marketing. Strong analytical

skills and business acumen with the ability to lead companies in business

development, project management and product management for both regional,

corporate and start up business.

Sales and Marketing Qualifications

-P&L Management -Sales and Business Development

-Strategic and Market Planning -Account Management-

Acquisition/Retention

-Client Relations/Retention -Budgeting and Expense Control

-Vendor Management -Customer Service Support

-Project Management -Collateral Development

-Media Buy/Placement -Event Management

-RFP's -Staff Development and Motivation

-Website Development/Maintenance -Social Media Marketing

PROFESSIONAL EXPERIENCE

Full Circle Consulting Group-Los Angeles, Ca 12/08-

Present

Business Service Consultant

Entrepreneurial executive providing marketing, pr and advertising services

to companies based upon needs and objectives. These services consist of

project management, strategic planning, business development, media buy,

event planning, brand marketing, RFP's, product marketing, social media,

grant writing, general marketing (collateral, web development, press

releases) Partial clients and responsibilities:

. Pacific Lodge Boys Home - 2/2008 - 11/2010 - Project Manager - Oversee

and direct company messaging both internal and external. Identify

corporate sponsors. Develop advisory board. Introduce corporate

partnerships. Define fundraising resources. Develop and execute

corporate events to raise funds. Work with executive board and help

with financial planning. Create marketing and collateral material.

Help define programs.

. Sylvester Stephens Company - 12/2011-9/2012 - Business Manager -

Oversee all business aspect of publishing company. Execute and manage

events. Manage website, coordinate payroll, schedule travel

arrangements. Point person for production staff, book venues and

oversee all contracts.

. The Roosevelt Lofts- 2/2008-1/2011 - Marketing Director - Develop

website and collateral material both internal and external -brochures,

direct mail campaigns, newsletters, profiles, EPK's. media buys.

Developed social mixers for product launches to obtain potential

buyers. Maintained social media marketing efforts to help increase

acquisition and retention. Managed marketing budget. Show available

units to prospective tenants, book walk through and up sale units.

. Nike - 7/2009-10/2009 - More Than A Game Premiere - Executed the

screening in four major markets. Assisted in gathering and selecting

talent for the events. Event coordination. On site management for day

of event for talent and celebrities. Executed all Press releases

. GE Capital Solutions - 12/2010- 4/2012 - Project Manager - Lead and

developed full scale of project plans and execution. Responsible for

more than one cross company project at a time. Define the project

scope of work, financial plan, and its goals and deliverables. Managed

all aspects of the projects business plan and budget, operational and

technological aspects of the project based on timelines and work

plans. Identified resources requirement, assigned responsibilities and

coordinated directly and indirectly project staff to ensure successful

completion.

Angela L Robinson ~ Page 2 ~ 404-***-****

GE/WMC Mortgage - Burbank, CA 10/04-

10/08

VP, Corporate Marketing

Senior marketing executive for a fortune 500 General Electric owned company

of niche oriented consumer products. Directed all sales and marketing

activities including lead generation, retention and acquisition for sales

force throughout the U.S. Oversaw trade shows, P&L activity, strategic

market planning and business development. Developed and maintained

marketing message between corporate and branch locations.

. Create, leverage and manage customer retention and customer

acquisition initiatives that increased broker base by +4000 equating

to a gross revenue of over 200%

. Developed cross marketing tactics to facilitate achieving sales goals

and metrics

. Manage yearly tradeshows +100 logistics from selection, pre and post

event follow up, track ROI

. Execute and deliver Events - monthly, quarterly and annual with

budgets up to 2.5M

. Negotiate loyalty programs with national vendors, resulting in $2

million in employee rebates

. Created and executed Press Releases

. Gather, analyze and present market research

. Manage team of 10

The Mortgage Store Financial - Los Angeles, CA

1/00-10/04

Director of Marketing

Directly accountable for the strategic planning, development and leadership

for this $15M startup wholesale mortgage company with offices in Northern

California and Los Angeles. Broad scope of responsibility included

strategic marketing planning, budgeting, P&L, pricing, market research,

trade show execution, business development, hired, trained and supervised

staff of 12.

. Increased growth profit by 12% by creating client presentations to

strengthen customer retention

. Create and deliver presentations to board members and share holders

. Improved budget spending by 30% over two years resulting in 500K

savings assigned to the budget

. Translate key customer requirements into company goals and directives

. Traffic all marketing materials to secure approval and ensure

compliance

. Manage a department of 12

Education

BA, University of Pittsburgh, Legal Studies

Additional Qualifications

Microsoft Office Suite 2002 & 2007, Visio* Photo Shop*Lotus1, 2, 3*

Illustrator Windows*Adobe Acrobat Suite*Salesforce* Oracle* In

Design*Quickbooks* Act* Quark*Outlook*HTML*Mac Proficient

References available upon request

Contact this candidate