Marketing Sales

C. David Pugh

**** ***** *****, *******, ***** Carolina 914-***-**** **********@*****.***

http://www.linkedin.com/pub/c-david-pugh/1/9b8/b15

Professional writer

Passion for brilliant marketing, technical and corporate communications, persuasive presentations, and

meticulous research.

I am a marketing and technical writer, comfortable working in CxO environments. I am highly experienced

in developing executive/ marketing summaries, proposals, specifications documents, marketing collateral

and website copy. I analyze the situation and create documentation to explain it.

Skills:

New Product Launch

Gift, Loyalty and Rewards program

design expertise Marketing Strategies and Campaigns

Development of Training Materials and Email and Mobile Marketing

Manuals Product Positioning and Branding

Sales Collateral and Support Materials Web and Print Content Development

PROFESSIONAL EXPERIENCE:

2012 – Present TECHNICAL, PROPOSAL AND MARKETING WRITER

Worked with multiple clients and crafted:

Website specifications documentation

Website copy and SEO

Loyalty, rewards and customer / member retention programs

Social media and email campaigns

Marketing materials, such as brochures, proposals and press releases

Investors collateral and shareholder letters

RFP responses

2002 – 2012 CARD LOGIC GROUP – PRINCIPAL, BOARD MEMBER

Founded the Card Logic Group, a SaaS-based boutique marketing company specializing in web-based gift,

loyalty and customer retention programs and software for SMB destination retailers. PRISM™, Card

Group’s proprietary offering, enables our clients to deploy and manage custom multi -channel rewards,

rebate, and loyalty programs in real time.

1999 – 2002 PRAXELL – VICE PRESIDENT, CLIENT DEVELOPMENT

Sold and serviced accounts across the US that specialized in multi-channel gift card programs for retailers.

Praxell is one of the first companies that enabled these gift card transactions to be processed in real time,

either at the point of sale or on the web.

1997 – 1999 FINE POINT TECHNOLOGIES – VICE PRESIDENT, BUSINESS DEVELOPMENT

Led sales efforts for this start-up software company, which specializes in remote provisioning software for

the ISP industry.

EDUCATION:

UNIVERSITY OF NORTH CAROLINA AT GREENSBORO, MA in Communications

APPALACHIAN STATE UNIVERSITY, BOONE, NORTH CAROLINA, BS in Communications

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