Sales Manager

~CATEGORY MANAGER BRAND MANAGER TRADE MARKETING MANAGER~

Industry Preferences: Consumer Packaged Goods

[pic] Qualifications Profile [pic]

Goal-oriented, accomplished, and dedicated professional with top record of

success in consistently meeting and exceeding targets, increasing market

shares, and spearheading sales growth.

Armed with several years of broad-based and hands-on experience in

effectively handling products, brands, and trade marketing, while

leveraging exceptional management acuity. Skilled at developing and

implementing strategic plans and programs to lead the organization toward

significant advancement. Equipped with articulate written and verbal

communication; bilingual in English and Arabic. A citizen of United States;

interested in returning and pursuing an advanced career to companies and

markets within United States.

[pic] Core Competencies [pic]

Product Distribution, Pricing, Promotion, and Display

Performance Evaluation and Recommendation

Forecasting and Prospecting

Budget Management

New Product Launching

Problem Resolution

[pic] Professional Experience [pic]

Othaim Markets, Riyadh, Kingdom of Saudi Arabia 2011-Present

Trade Marketing Manager-Private Label and Imports

- Establish standard operating procedures (SOPs) for in-store product

displays which include developing planograms; positioning gondola and

floor display per category; and evaluating and improving situation

according to store and trade channel.

- Build standardized displays based on trade channel, category, and product

line.

- Gather all necessary information for launch presentation and forward them

to the branches for application.

- Provide comprehensive details of problematic issues and solutions

including out of stock, correction of allocation, and re-pricing

according to market situations.

- Adeptly handle promotional campaigns and maintain coordination with

appropriate individuals for point-of-sale items.

- Ensure availability of right tools as well as POS and activity plan for

new launches and re-launches.

- Administer trade marketing activities involving push and pull strategy at

the wholesale.

- Create detailed report of the tasting performance to anticipate the

results.

Nestle Bahrain Trading, Manamah, Bahrain 2008-2011

Category Manager (Qatar and Bahrain)-Dairy (Nido) and Creamers (Coffee Mate

and Nestle Cream)

- Reached net proceeds of sales (NPS) within trade investment budget for

each country.

- Presented the annual situation analysis including strengths, weaknesses,

opportunities, and threats (SWOT) in preparation for the forthcoming year

plan.

- Systematically organized yearly activity plan-Objectives, Strategies,

Tactics, Activities (OSTA) to meet annual target.

- Conducted quarterly business reviews and provided suggestion on action

plan.

- Continuously evaluated market dynamics covering the evaluation of trade

spend, stock-keeping unit (SKU) range, recommendation of new launches,

and competitive activities.

- Regularly executed trade visits and determined areas of improvements.

- Guaranteed the attainment of category volume and value targets throughout

the country by managing all aspects of activities, display and range, and

category planning.

Career Highlights:

V Increased availability, visibility, and accessibility (AVA) of all

dairy and creamers range.

V Successfully exceeded Bahrain sales targets by 3% in 2009 and 17 % in

2010 as well as Qatar sales targets by 2% in 2009 and 3% in 2010.

V Boosted market share by 8% in 2010 to take back Bahrain Nido market

leadership, while increasing Qatar Nido market share by 3%.

V Pioneered and contributed to the Mother and Baby Show in Bahrain that

reached Nido Nutrition System range positive publicity, enhanced

awareness among mothers, and offered free ATL exposure in magazines.

V Optimized company presence and circulation by 20% by driving all

distribution efforts in Qatar for sweetened condensed milk (SCM).

V Spearheaded the implementation of cross-consumer promotions including

Nido + Milo and Nido + Nesquik which impacted to Nido sales growth.

Kraft Foods Nabisco Division, Dallas, TX, USA 2006-2007

Sales Representative

- Ensured the achievement of volume and value sales targets and settled

sales, prices, contracts, and payments with customers.

- Maintained close communication and coordination with appropriate company

staff to guarantee customer satisfaction and quality services.

- Consistently accomplished the checking of display sections, reordering of

merchandise, clearing of damaged and nearly expired items, and stock

rotations.

- Provided consultative advice regarding sales trends and proficiently

organized product delivery to customers.

- Shared opinion on performance of shelving and merchandising programs and

provided consultative advice on corrective actions.

- Built and strengthen rapport with key store individuals and took charge

of identifying and conveying store issues and opportunities to the

appropriate Nabisco personnel.

Career Highlights:

V Maximized the use of fact-based selling tools and market information

to secure new product distribution; sell major seasonal promotions;

present cross-merchandising ideas; and determine opportunities for new

sales growth.

V Boosted Kraft's in-store exposure by marketing and implementing

corporate promotions and customer specific marketing programs.

V Created and instituted annual business plans including customer

evaluations and retail opportunities in collaboration with the

management.

Whataburger Fast Food Restaurant, Dallas, TX, USA 2005

Shift Manager

- Rendered expert oversight to a group of employees throughout the shift.

- Held full accountability in preparing bank's deposit bags and conducted

audits on cash drawers.

- Keenly supervised the day-to-day store operations and submitted reports

to general manager regarding variances.

[pic] Education [pic]

Bachelor of Business Administration in Marketing, Minor in Sales: 2003

University of Toledo, Toledo, OH, USA

[pic] Professional Training [pic]

Powerful Presentation Skills, Bahrain Nov 2010

Introduction to Marketing and Sales, Dubai July 2010

Field Management Best Practice, Bahrain Mar 2010

7 Habits of Highly Effective People, Qatar May2009

Contact this candidate