CONNA ROGAN
Carrollton, TX ***** ? 214-***-**** ? **********@*****.*** ?
www.linkedin.com/pub/conna-rogan
PROFESSIONAL PROFILE
. Experienced Account Executive/Project Manager with
more than a decade of demonstrated success managing
Direct Response Marketing and Fundraising
projects/campaigns, primarily within the Nonprofit
Industry.
. High attention to detail with excellent time
management, organizational, multi-tasking and
prioritization skills.
. Successfully executes implementation of projects/campaigns,
consistently meeting deadlines and budgets.
. Exceptional ability to establish, cultivate and maintain strong
relationships with clients, Agency staff and vendors.
SKILLS & COMPETENCIES
1
2 Webvantage (Advantage PM software) ? Client's & Profits (PM Software) ?
Blackbaud (Database/Fundraising software)
3 Project Management ? Customer Response Fundraising ? Client Relation &
Retention ? Strategic Planning
4 Direct Mail Print & Online Media ? Digital Marketing ? Training
PROFESSIONAL EXPERIENCE
Associate Account Executive, STRATMARK, LTD . Richardson, Texas 2011 -
2013
An integrated Marketing Agency that assists Nonprofits in their direct
response fundraising efforts.
. Solely responsible for the Account Management of Acquisition and
Direct Response Fundraising program that billed approximately $21
million annually. Contributed to the success of monthly Partnership
Program which raised $3.5 million annually with a monthly response
rate of approximately 4%.
. Direct day-to-day contact with Clients as well as Agency Account
Supervisors & Directors, Creative team, Copy writers, Production, Data
Processors/Programmers, Analytics, List Purchasing and Digital
departments.
. Developed strategic documents, reports and other materials related to
client programs and projects.
. Gathered, reviewed and vetted content resource for monthly
projects/campaigns.
. Updated strategy documents by incorporating decisions from client
meetings and revisions and defined requirements for initial set-up and
on-going changes.
. Collaborated on integrated strategies with digital team.
. Reviewed copy, creative designs and vendor proofs through each stage
of project milestone.
. Created mail file data instructions, reviewed data
selections, segmentation grids and donor records in
database.
. Compiled, consolidated and communicated client feedback.
. Communicated project status, issues and risks,
attended internal status meetings and participated
and led weekly status calls with client.
. Communicated instructions for incoming mail responses and donation
handling (caging process).
. Gathered and entered project results and costs from direct mail data
responses.
. Reviewed & approved estimates and invoices in comparison to budgets
and projections.
. Participated and led brainstorming, strategy and kickoff meetings.
Quality Evaluator, The Regus Group . Addison, Texas 2009 - 2011
World's largest provider of flexible corporate office space & workplaces.
. Assessed quality within the Corporate Billing Department verifying the
accuracy of new accounts, renewals and terminations to ensure
documentation is in compliance with Executive Office Lease Contracts,
resulting in overall quality improvements.
. Handled inquiries and disputes from customers, Operation Managers, and
CSRs via phone, email and electronic queries to work through and
resolve conflict issues.
. Investigated and solved billing, collections & accounting issues and
performed account reconciliations.
Project Manager, STRATMARK, LTD . Richardson, Texas 2007 - 2008
. Managed client expectations, objectives, and time lines, attended
weekly production meetings, provided project status updates.
. Liaised with Clients, Vendors, and Agency Creative teams, Client
Services, and Senior Level Management.
. Participated in client meetings, accompanied Sales Representative on
sales calls and client visits.
. Created work orders and change requests, and managed inventory &
postage levels.
. Reviewed/Proofread print and design components, routed through agency
and managed sign-off process.
. Supported Sr. Account Executive with estimates, invoicing, planning,
brainstorming and client presentations.
DS: Answers, researches, and resolves operational problems, strategic
resource, delinquency management, client systems, program implementations,
promotes standards, exiting paper reports, non-efficient program
management, program management, facilitating, electronic and web-based
solutions. Lifts quality, high service satisfaction, client inquiries,
client facing, telephone or email communication, financial services,
troubleshoot, technical issues.
KMA Direct Communications . Plano, Texas 1989 - 2007
A Direct Response Fundraising & Marketing Agency serving non-profit & faith-
based organizations.
Associate Traffic Manager
. Organized and managed production work flow with daily contact and
project coordination between Print-Production, Account Executives and
QDMS to ensure successful project completion on multiple accounts.
. Monitored creative, production, copy writers, proofreaders and Account
Executive tasks & schedules, and postage due deadlines. Communicated
priorities, generated and distributed weekly/daily status reports and
attended weekly status meetings.
. Reviewed, approved and routed project components and managed sign-off
process. Identified and corrected errors and omissions and ensured
all changes/corrections were noted, understood, and carried out
according to specification.
Served as resource for postal rules and regulations and attended
postal education seminars.
Account Manager, Quality Direct Marketing Services (QDMS) . Dallas, Texas
(A division of KMA Direct Communications that provides direct mail
lasering, printing, inserting & mailing services.)
. Liaison between QDMS and KMA Direct Communications for 30+ accounts.
Main point of contact which included account setup, overseeing all
tasks and functions related to project specifications, quoting,
trafficking, scheduling, review/approval processes, inventory and
postage control and reconciliations, billing, monitoring and updating
throughout entire lifecycle of project.
. Exceeded client expectations by providing education of direct mail and
postal fundamentals and how to effectively communicate their needs and
requirements to vendors and agencies.
Reduced operating costs by quickly identifying errors and omissions,
improving quality control procedures, and performing routine QC
checks.
Generated work orders, postage requests and final invoices, responded
to RFQs and provided estimates.
Supported internal departments and team members as needed.
Attended and conducted weekly production meeting and also made
periodic client visits as needed.
Trained Customer Service Representatives and QC Coordinator and
created training documentation.
Subject Matter Expert for Postal, rules and regulations. Attended
Postal Customer Council meetings and workshops as needed to keep
updated on current and new information.
Computer Services Manager, Quality Direct Marketing Services (QDMS) .
Dallas, Texas
In charge of database management, file manipulations, data entry and
programming, fulfillment & list purchasing.
Trained and supervised team of 3 processors.
Enhanced data quality procedures and decreased processing errors.
Created training manuals and process/guideline documentation.
Performed software installations, troubleshooting and system backups.
Laser Production Manager, Quality Direct Marketing Services (QDMS) .
Dallas, Texas
. Supervised and trained team of 6 for direct mail document setup and
laser imaging production.
. Performed laser print functions by following daily job schedules.
. Ensured quality standards for laser print materials were maintained.
EDUCATION
B.S. in Computer Science with a Minor in Business Administration Bishop
College, Dallas, Texas
Project Management North Lake College, Las Colinas, Texas
ADDITIONAL INFORMATION
Monthly recognition from peers for exceptional customer service, accuracy
and attention to detail . STRATMARK, LTD.
Volunteer driver for local church - Sunday services, conferences and
special events.
Conna Rogan 214-***-****
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