Sales Marketing

Debalik Ganguly

Objective

> To create a successful brand out of a product.

Education

> BBA from West Bengal University of Technology in 2009

> PGPBM (Marketing) from Bengal institute of business studies in 2012

Work Experience

> Brand Executive- Safechem Industries (Safed Detergent) since September

14th 2011 till date

Summary of Skills and Experience

ATL activities:-

1. Coordinating with outdoor media houses for hoardings/ banners etc

2. TVC campaigning in cinema halls, coordination, planning and execution

3. Coordinating and executing print media ads

4. Coordinating with the head marketing with respect to TVC campaign

BTL activities:-

1. Rural marketing

2. Coordinating and executing various retailer's meet

3. Coordinating and executing various distributor's/ sales meet

4. Promotional campaign for urban market/ Van Operation

Research & market survey:-

1. Planning, coordinating and executing quantitative market survey

2. Analyzing reports and giving ideas/ inputs to plug holes in distribution

network

3. Coordinating qualitative survey (Focused Group Discussion) study and

making interpretations and reports/ feedback on it for the higher

management

Intellectual properties law:-

1. Managing trade mark and copyright issues with the attorneys

2. Gathering information about new copyright/ trademark issues

3. Coordinating with the attorneys about various cases regarding

obligation/ infringement issues

Printing & promotions:-

1. Coordinating with printing houses for printing various POP materials

2. Planning & coordinating with agencies for printing flexes, vinyls,

hoardings etc

Conceptualization & creative wing:-

1. Managing and coordinating with the head marketing & artist for various

.Psd, .tiff, .jpeg, .FH10 files

2. Coordinating with the agencies for various artworks

3. Planning & coordinating various product repackaging, product packaging &

new product launching

Other activities:-

1. Managing day to day activities of the marketing department

2. Regular follow up with the sales team to get feedback & market

intelligence about competitors

3. Monitoring & analyzing competitors branding techniques

Achievements

> Successfully managed a diverse range of products from conception through

implementation.

> Effectively prioritized and organized workloads in a constantly changing

environment to meet daily and weekly schedules.

> Commended by management on numerous occasions for the quality and

consistency of my performance.

> Appreciated for my market analysis report on "Marketing strategy of ghari

Vs Nirma".

> Implementing the ideas of E-commerce, COD, SEO

CURRICULUM VITAE

Address (permanent) : 3c/d Surya Towers, hill view north

Asansol, Dist. - Burdwan, Pin-

713304

Address (residential) :Regent Colony, Tollugunj,

Kolkata

Mobile : +91-900*******

E-mail : *******.*********@*****.***

Date of Birth : 11.02.1988

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