Sales Design
Resume:
VICTOR PEDRAZ
North Carolina 336-***-**** *******@*********.*** SKYPE: victorpedraz
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* ****** ********* - ****** / ********* ORGANIZATION
Visionary, forward thinking senior executive/adviser with an exemplary
record of driving sales, profitability, and customer base globally, through
the creation and deployment of aggressive marketing, merchandising, and
product development programs, within home furnishing/fashion companies
(both wholesale and retail operations). Superior abilities in unifying
internal and external functions to form a cohesive organization.
Outstanding abilities in creating dynamic growth brands and developing
strategic operating plans. A change agent and big picture thinker with a
keen sense of current and future market trends. Culturally sensitive;
extensive experience with European, Middle Eastern, South American, South
African, and Asian manufacturers and retailers.
4 CORE LEADERSHIP COMPETENCIES
Business Plan Development ? Budget Management ? Profit Strategy ?
Strategic Alliances ? Furniture & Accessory Buying ? Expert Knowledge of
Consumer / Industry Trends ? Keen Awareness of the Competition ? Strong
Negotiator ? Marketing & Promotion ? Multi-Site Store/Showroom Management ?
New Product Launches
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2 SHORT TERM CONSULTING ENGAGEMENTS - 2007 to 2013
THEODORE ALEXANDER, Ho Chi Min City, Vietnam, 2009-Present: Serving as
Consultant for the development of a new subsidiary to become a 'to the
trade' custom operation including, but not limited to: Custom case goods,
custom upholstery, & fabrics and accessories designed specifically for the
architecture & design community as well as the contract and hospitality
industries. Engaged in all due diligence, including A&D acceptance and
endorsement, in addition to lease negotiations and designer amenities for
the 'footprint' showroom in New York and London. Developed architectural
and interior design for brick and mortar facility, as well as virtual
business plans formatted for the new endeavor. Promoting and defining
marketing approach for new 'branding'.
THOMAS MOSER CABINETMAKERS, Auburn, MN, 2007-2009: Consultant for trade
and export activities for THOS MOSER and new subsidiary MOSERFORM.
Completed marketing and strategic responsibilities as well as distribution
and product development and long term planning. Elected to the Board of
Advisers during this period.
UPPER SOUTH STUDIO / THE PRIORY PROJECT, Winston-Salem, NC, 2008-2009:
Retained consultant to redefine the internal and exterior network to allow
for translation of existing patterns from hospitality application to
conform more easily to the institutional and residential markets as well.
Hired new sales representatives as well as procured a full-line designer
showroom in FL to significantly improve exposure and sales. Implementing a
newer fresher approach to marketing and promotion of the brand.
GARAGE TECH VENTURES CANADA, Montreal, QP, 2007: Retained as the prime
consultant to the venture capital group to develop and mature plans to
build and operate a new design center in Dubai, UAE. Developed business
plans as well as traveled often to Dubai to meet with local executives of
SAMA DUBAI and with executives from NAKHEEL as well as other local
development entities to create a partnership.
Victor Pedraz
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PROFESSIONAL EXPERIENCE
INTERNATIONAL DESIGN CENTER, (Now MIROMAR DESIGN CENTER) MIROMAR
DEVELOPMENT CORP., Estero, FL: First new design center built in the last
20 years that was designed as a hybrid to existing 'legacy' centers, with
an 'open door' policy directly aimed to the consumer while accommodating
the traditional A&D community.
Vice President/Director, 2007
Recruited to reorganize existing design facility to meet the actual needs
of the existing tenants and design community alike. Responsible for
marketing, tenant relations, operations and recruitment of new tenants.
Left company for international opportunity.
WORLD MARKET CENTER, LAS VEGAS DESIGN CENTER, RELATED COMPANIES, Las Vegas,
NV
Director, 2005-2007
Created an organizational footprint for operations, management, and sales
teams to build a solid design/vendor community to service the unique Las
Vegas market.
Initiated a leasing approach, which conformed to national barometers of A&D
facilities.
Redesigned marketing and tenant programs, which enabled tenants and
designers alike to prosper in the community.
Selected to refine the format and footprint of the first hybrid Design
Center in the United States in Estero, FL.
EUROREPS, INC., Florida USA: A sales and distribution organization.
President
Accountable for company P&L and multi-site management of sales teams and
brick & mortar locations across the United States exclusively for the
imported Contemporary and Modern furnishings market. Developed successful
methods and platforms for international corporations to brand and
personalize their products to achieve an immediate connection between the
manufacturer and client, both in the United States and abroad. Introduced
proven methods to existing retailers and wholesalers to ease the avenue to
sell and profit from higher-end products. Focused efforts totally on
global home fashion/furniture and accessories.
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Re-launched more than 100 retail and wholesale outlets in the USA and UK.
Achieved an average 200% increase in sales volume.
Introduced new opportunities to retailers/wholesalers to sell high-end
imports.
Created a "To the Trade" showroom in the Design Center of the Americas
(DCOTA) to facilitate the exhibition of collections to potential dealers as
well as the architectural and design community.
Provided direct design services to the hotel and hospitality industries
including 'W' Hotels and Wynn Resorts.
Demonstrated an expertise at bridging multiple cultures to form unified
business ideologies.
2 EDUCATION
Master's Coursework, Sociology, Villanova University, Villanova,
Pennsylvania
Bachelor of Arts, Liberal Arts, John Carroll University, University
Heights, Ohio
1 LANGUAGES
Fluent in Spanish and a proficiency in Italian
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