Sales Management

Creative Solutions Executive

Business Development ? Marketing ? Brand Management

Kelly A.Fallucca

949-***-**** Newport Beach, CA *@**************.***

Engaging, entrepreneurial-focused professional contributing over ten

years of experience in new business development, marketing and brand

management. Working with various size organizations spanning industries

including: healthcare, hospitality, automotive, staffing, media

production, publishing, enterprise software, computer manufacturing,

commercial real estate, franchise restaurants, vintage jewelry and local

artists.

Personal commitment to achieving optimal performance for the organization

by using the synergy in developing programs that unify the sales and

marketing objectives of an organization.

Currently seeking a challenging managerial position within a growth

orientated, innovative environment, where I can utilize my acquired

skills to make a positive and consistent contribution to the bottom-line.

Open to full-time or contract opportunities.

Areas of Expertise

Business Development ? Account Management ? Sales Cycle Management ?

Client Relations ? Leadership ? Sales Training ? Public Speaking ?

Networking ? Marketing ? Presentations ? Strategic Planning ? Internal

and External Communications ? Program Development ? P&L Responsibility ?

Market Research ? Analytics ? Human Resource Management ? Social Media ?

Project Management ? Event Production ? Brand Management ? Audits and

Needs Assessment ? Messaging ? PR and Campaign Development ? Consulting

Professional Experience

Kelly A. Fallucca Consulting

Newport Beach, CA - April 2007 to Present

Founder and President of Kelly A. Fallucca Consulting. Collaborating with

like-minded people to create dynamic solutions to increase brand awareness

and generate revenue through effective marketing and public outreach

campaigns. Working with internal members of an organization, or managing

freelance teams to accomplish strategic goals and increase revenue streams.

Selected Accomplishments

The N.E.W. Program. A bariatric surgery center and metabolic wellness

clinic in Newport Beach, CA. Engaged to create an awareness of services in

Orange County. Authored a marketing and business development plan to

rebrand the nonsurgical weight loss program and expand the current market

share for the surgical center.

M.E. Weaver and Associates. Constructed marketing collateral and brand

positioning for the new proposed IT Healthcare Division. Concept was to

introduce the new department head as an information leader to the IT

Staffing community through strategic communications, events and public

speaking engagements.

LPF Hospitality Performance. Part of the PR Launch Team positioning this

new organization into the global hospitality market place. Created press

releases, website content and consulted on best practices for sales team

development.

AMS Tech. Developed and executed a national training and marketing program

resulting in distributors reaching 200% growth in distribution of the

product. Created original presentations; presenting to forums as large as

500 attendees.

MBA Productions. Built a new market network to transition company from an

automotive centric organization to a multi-industry agency. Secured

capacity presentations within six months of employment with high-level

prospects such as Disney and Microsoft.

Tustin and Huntington Beach Mazda. Developed content and presented

motivational-based training to the business office employees.

Corelink Staffing. Negotiated a multi-million dollar account within the

first 90 days of employment.

Selected Clients Engagements

The N.E.W. Program ? Judith Hendler Jewelry ? LPF Hospitality Performance ?

Microsoft ? M.E. Weaver and Associates ? Quest Diagnostics ? Connie

Pedenko Consulting ? Disney ? Tustin Mazda ? Beach Cities Home Repair ?

PacifiCare

Past Engagements

MBA Productions, Business Development

March 2006 to April 2007

Corelink Staffing, Business Development

July 2005 to March 2006

LiveTime Software, West Coast Sales Director

September 2004 to June 2005

AMS Tech, Irwindale, CA National Sales Trainer, Marketing Manager

2001 to 2004

In-Kind Projects

. Assisting Vietnam Veterans in acquiring benefits relating to Vietnam

and Agent Orange exposure. In May 2012, received 100% disability

rating after several years of appeals for one Veteran. In another

instance, a Veteran was contacted for a reference letter and it was

discovered he had no benefits for the same condition. An 80% rating of

disability rating was awarded for this individual after only one year.

. PR and marketing services for Build Futures, a nonprofit organization

serving homeless youth in Orange County between the ages of 18 to 24.

. Personal brand coaching and executive biography for Connie Pedenko

Consulting.

Technical Abilities

. Advanced User in Microsoft Word, Excel and PowerPoint

. Microsoft Outlook, CRM, Database Management and Sales Forecasting

. Internet Research, Social Media Management and Analytics

. Familiar with Photography, Photoshop and Page Layout Programs

Academic and Professional Development

Bachelor of Science in Business Management, University of Phoenix

Professional Leadership Training, Dale Carnegie, American Marketing

Association, progressive negotiation and sales technique seminars.

Advanced classes in Microsoft Office - New Horizon Learning Centers

For additional information please visit:

http://www.linkedin.com/in/kellyfallucca, or www.kellyafallucca.com

Orange County Business Journal's Women in Business Awards - Nominee 2011

Affiliations

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