Project Manager Content

BRENDA J. PORTER-ROCKWELL, CAPM

*** ******** **** * Smithfield, NC 27577

919-***-**** * ******@*************.***

Communications Professional

Experienced and dynamic communications expert with specialization in targeted

business-to-business content writing. Superlative project and organizational

management skills. Expert grasp of AP style. Exceptional verbal and written

communication skills. Ability to create a professional and cohesive editorial

voice for a variety of subject matter.

Professional Experience

NC STATE UNIVERSITY/INSTITUTE FOR EMERGING ISSUES, Raleigh, NC 2012-

2013

Communications Specialist (Contract)

Copywriter generating marketing communications such as creative briefs for

videos requiring in-depth company research; and interviews with executives,

and state program managers. Content supported IEI's 2013 Emerging Issues

Forum, @Manufacturing Works video series.

Key Achievements:

. Developed a working knowledge of IEI's four policy areas along with

relevant state manufacturing data.

. Provided marketing support, strategy and counsel on projects targeting

donors and grant organization for the launch of IEI's four video

series in the physical Commons space in the new Gov. James B. Hunt,

Jr. Library as well as the virtual space: emergingissuescommons.org.

. Created four original manufacturing video summaries and related policy

discussion questions for IEI's virtual commons

(emergingissuescommons.org) based on data gained for creative briefs.

. Researched and copywrote final picture captions (sidescreens) for

IEI's Historical and Contemporary video series focusing on North

Carolina, highlighting most relevant details.

COSMETICS.SUPPLYSIDEINSIGHTS.COM (Phoenix, AZ)

2011-2012

Blogger, Natural Cosmetics (Remote, Contract)

SupplySide Cosmetics Insights is a comprehensive destination site where

cosmetic, personal care and cosmeceutical companies find premium content

that fuels the most popular cosmetic categories.

Key Achievements:

. Devised and managed quarterly editorial calendar based on industry

news/trends and new product launches.

. Created original topical and relevant SEO-friendly blog posts to spur

discussion among natural cosmetic industry professionals.

. Sourced numerous executive-level contributors for weekly posts.

Copyedited content and fact-checked data through revisions of all

contributed content, ensuring consistency in style, tone, branding,

and quality for Cosmetics.Supplysideinsights.com blog.

. Marketed blog content and multimedia product displays by cross-

engaging site's user boards, LinkedIn group, Twitter and Facebook

pages.

NORTH CAROLINA LEAGUE of MUNICIPALITIES, Raleigh, NC 2011-2012

Public Affairs Specialist (Contract)

Crafted press releases and pitched content to journalists, landing coverage

in local markets. Established cooperative relationships and sought out

article topics with representatives of local governments through League-

sponsored conferences, business press events and member outreach.

Key Achievements:

. Converted member goals and best practices into actionable content in

NCLM publications (print and online) to satisfy local government

business objectives. Assisted with script writing and project support

for YouTube videos leading to increased member conference attendance.

. Developed targeted content for member-facing marketing collateral

around member policy, legislative positions (i.e. annexation) and

insurance/risk management pools.

. Increased readership in Southern City newspaper and improved open rate

of e-newsletter (League Letter) among 500+ incorporated member cities

and towns.

. Updated NCLM site weekly (using MS SharePoint, CMS) with relevant news

and event information, rewriting news releases as necessary.

Reinforced League positions with original posts and status updates on

Facebook and Twitter.

HABITAT FOR HUMANITY of NEW CASTLE COUNTY, Wilmington, DE 2008-2010

Director of Public Relations & Volunteer Services

Supervised outside agency to develop and implement an integrated public

relations/marketing plan to increase the number of homes built annually by

attracting higher income homeowners; soliciting better donations to the

Restore and increasing public/corporate donations.

Key Achievements:

. Copywriter, editor and designer behind quarterly print and e-

newsletters, annual reports, brochures, and other marketing collateral

used to recruit volunteers and increase donations.

. Implemented an integrated public relations/marketing plan to promote

annual fundraising events, increase volunteer participation and public

donations (i.e. Bike to Build!); added nearly 100 donors and

participants over previous year.

. Developed and managed special projects to reflect local interests

aimed at enhancing public engagement. Worked closely with construction

and development personnel to identify and/or develop engagement

initiatives for potential funding opportunities.

. Served as web editor, updating website with timely news and event

photos. Developed and maintained affiliate social media strategy using

blogs and Facebook. Updated and maintained databases for volunteers,

donors and families.

VITAMIN RETAILER MAGAZINE, East Brunswick, NJ 2003-2007

Editor-in-Chief, Organic Product Retailer/Managing Editor, Vitamin Retailer

and Nutrition Industry Executive

Provided strategic editorial direction across all titles (total of 30

issues/year). Wrote and edited features, news briefs and product blurbs.

Developed, managed and implemented all editorial calendars and

corresponding deadlines. Coordinated with art/production manager to oversee

workflow.

Key Achievements:

. Revamped editorial content, nearly doubled folio size and contributed

to overall redesign for OPR. Boosted frequency from 6 to 8 issues

yearly. Introduced new Advertorial sections to improve publications'

bottom line.

. Managed copyediting process from concept to execution, checking for

form, content, and grammar.

. Create and manage workflow systems such as calendars, checklists,

style guides, reader survey templates; updating files as needed.

. Liasion to freelance writers, coordinating the flow of information

between authors and editorial office. Collected signed author

contracts and ensured timely pament between writers and

publisher/owner.

. Ensured that authors responded to queries in a timely manner to meet

publishing deadlines; discussed revisions and resolved differences

with authors as needed.

. Assigned stories and edited submitted content from outside scientific

experts.

. Prepared accepted articles for production, including checking graphic

file size or taking product photos as needed. Reviewed content for

accuracy and completeness to ensure AP style consistency.

. Oversee production traffic to ensure publishing deadlines were met.

Provide feedback on cover images and layout; evaluate publishing

errors against printer proofs (blue lines).

. Managed internal review system, responding to staff editor questions

and/or article reprints as appropriate.

. Announce monthly content through targeted email blasts using

Salesforce.com database.

. Supervised a permanent editorial staff, up to five freelancers, and a

$60k editorial budget. Represented the magazine at 4-6 national

tradeshows annually.

Education & Continuing Professional Coursework

Bachelor of Arts, Journalism/Bachelor of Arts, Africana Studies

Rutgers, The State University of New Jersey, New Brunswick, NJ

Professional Coursework: Certified Associate Project Manager (CAPM);

Writing & Editing for eNewsletters, PR Essentials, PR Plans & Press, Social

Media Essentials, Intro to Multimedia Journalism & Search Engine

Optimization (at mediabistro.com); Understanding Facebook Insights with

Argyle Social.

Skills

Adobe Creative Suite (InDesign, Illustrator Photoshop, Dreamweaver,

Certified Level 1); QuarkXPress;

SalesForce (CMS), Microsoft SharePoint, DonorPerfect and CVent CRMs; Real

Magnet, Mail Chimp &

Constant Contact e-marketing tools; MS Office Suite; MS Project (Certified

Level 1)

Professional Affiliations

Public Relations Chair, Habitat for Humanity of Johnston County Board

of Directors

Member, Society of Professional Journalists, North Carolina Chapter

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