Diane M. Ferraro-Yennie
Lincoln Park, NJ *****
PROFILE: Skilled User of Technology, Database, Excel and Word, Adobe, SEO, Web and Mobile Database Designer, Detail-oriented, Multi-tasker with Analytical skills, Effective Communicator
Technical Skills:
Social Media Marketing, Content Developer, Marketing, Microsoft Office, Excel, Access, Powerpoint, SAP Customer Service, HTML, Visual Basic, Oracle,, Flash, Lotus
Search Engine Optimization, Google Analytics, Google PPC, Twitter, Facebook, Pinterest, LinkedIn
Joomla CMS, Wordpress CMS, SocialOomph,SEMRUSH, FileZilla, Video Editing, Photoshop, MovieMaker, Adobe, Illustrator, Flash, Publisher,
EDUCATION:
Chubb Institute, Parsippany, NJ Computer Programming Degree 2000
Montclair State College, Montclair, NJ Law - Computers 1992
Drew University, Madison, NJ Law Real Estate 1990
William Paterson College, Wayne, NJ Bachelor of Arts 1988
CERTIFICATIONS: Social Media Campaign Certification Specialist - 2012-2013
Computer Programming Certificate - 2000
EXPERIENCE:
Virtual Tech Solutions LLC, Lincoln Park, NJ 2005-2013
Web Developer /SEO Consultant / Web Designer / Social Media Content Developer
• Seo Specialist assigned to managing websites to increase traffic & sales to websites
• Develop and manage all phases of search engine optimization for client websites
• Title and Meta tagging, copy editing/development and link building
• Internet niche research, advanced keyword competitiveness analysis and keyword strategy;
• On-page and off-page search engine optimization for enhanced Web visibility;
• Advanced and site-specific optimization techniques;
• Creation of Social Media Content and Strategies;
• Social Content Developer for Facebook, Pinterest, Twitter, YouTube, Tumblr and all social media applications
• Website structural optimization;
• Rank monitoring and ranking trends analysis;
• Setting up link partnerships, improving link popularity and external site theme;
• Site quality assessment and site quality management;
• Web Analytics, visitors’ behavior analysis;
• Website conversion and ROI analysis and improvement;
• Advanced PPC strategies; Advanced Bid management;
• Create, modify and enhance graphic design elements, utilizing graphics programs.
Ricoh, W. Caldwell, NJ 10/2006-3/2010
Marketing Analyst / Specialist
• Managed and lead photo shoots for products from layout to design
• Created and maintained an image gallery, which included logos and product images.
• Developed, maintained a job /invoice database, including pivot tables, managing turnaround time, logistics, budget reports and communication deadlines to team and outside vendors.
• Maintained sales projections spreadsheet, including number of units sold, retail price, net price and gross revenue through cost analysis and pivot tables.
• Interface with vendors to develop and enforce critical delivery dates of launch kits and maintained archive or products, pricing and costs.
• Demonstrated analytical skills when presenting reports and presentation material to management.
• Organized and uploaded files electronically to Ricoh website.
• Upon completion of projects, maintained archival system.