Marketing Supervisor

Toks Oriola

**** ******* **. ***********, ** ****3

301-***-****

****.******@*****.***

Professional Experience

EDUCATION AFFILIATES – White Marsh, MD

Marketing Coordinator 08/2009 to Present

- Manage and coordinate marketing strategies for 50 plus campuses in lead generation efforts and cost

per lead efficiency

- Analyze data and research results to evaluate performance and recommend campaign optimization

activities designed to increase quality of leads, conversion rates and start rates

- Organized and led collateral/campaign modifications for new brand/logo launch

- Responsible for the maintaining multi-million dollar marketing budget, schedule and lead flow

Marketing Coordinator Assistant 01/2009 to 08/2009

- Repeatedly recognized for superior performance in management of media buys in several markets

- Purchased media space for campuses in Alabama market, increasing lead flow 45% over prior year

- Assess branding strategies and negotiated contractual agreements for TV/Print/Radio media

- Create, develop and customize email marketing campaigns to prospective students

Director/Supervisor of Call Center 01/2008 to 12/2009

- Earned promotion following outstanding achievement as call center supervisor

- Implemented employee recognition program and platform to improve staff moral and transfer rate

- Developed and launched Call Center intranet and web based software used by 150 plus

representatives for daily call scripts and communication medium between mangers and reps

Education

TOWSON UNIVERSITY

Bachelor of Science; Double major in Business Administration and E-Business

Concentration- Marketing

G.P.A. 3.5/4.0 Graduated Cum Laude

UNIVERSITY OF MARYLAND, COLLEGE PARK

Master of Business Administration

Concentration- Marketing

Currently Enrolled- Expected Graduation: August 2015

Associations and Achievements

- Golden Key International Honour Society

- National Society of Collegiate Scholars

- Beta Gamma Sigma Honors Society

- American Advertising Federation

- President of Electronic Business Student Association (2008-2009)

- Recipient of “Who’s Who Among Students in

- American Universities & Colleges” award

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