Manager Sales

*** *.*. ***** ****** Tubuan II,

Silang, Cavite *118 Philippines

Silang, Cavite 4118 Philippines C: +639**-****-***/+639*********

Tel.: 632-***-****

E: *******************@*****.***

Carla Ricci B. Malabanan

SUMMARY OF QUALIFICATIONS

. Seven (7) years of management experience (District Sales Manager

&

Associate Product Manager).

. Six (6) years of field-based experience (PMR & Product

Specialist).

. Familiar with all aspects of business management.

. History of increasing sales and profitability.

. Adept at marketing, planning, promotions.

. Hard working, able to multi-task effectively.

. Good training, leadership, and communication skills.

Awards

2004

Most Outstanding Professional Medical Representative of the Year

Quota Buster Awardee (100% and above Performance)

Early Lion Awardee (hit annual target in 10 months)

2002

Quota Buster Awardee

Early Lion Awardee

2000

1st Runner-up Professional Medical Representative of the Year

Best in Fucithalmic Product Sales

Quota Buster Awardee

Work

LEO Pharma - Zuellig Pharma Corporation

1999 November - 2013 February

Associate Product Manager - Psoriasis Portfolio (Dermatology)

2011 January - 2013 February

Handled Psoriasis portfolio (Daivobet & Xamiol ) with 22%

growth in 2011

Associate Product Manager- Critical Care Portfolio

2008 January - 2010 December

Handled Innohep (anti-thrombosis) with 30% growth in 2008,

44% in 2010

Functions in Brand Management:

Reporting to Marketing Manager

Responsible for creating new opportunities for the product

(Market Research and Analysis, Market Segmentation, Competitor

Analysis,

Patient & Treatment Flows)

Product knowledge including competition

Program cascade and field work exposure to validate effective

implementation

of the programs, including key message (talking points)

delivery to target segment

Assess all Sales Teams' requests, regarding advertisement

and promotional

activities

Budget optimization based on strategy

Spearhead various types of activities including management of

logistics for the

events (Round Table Discussion/Speakers Pool

Meeting/Post-graduate Courses/ Stand Alone/Lunch

Symposium/Patient Activities)

Data recording, monitoring, analysis and reporting (ex.

Patient Initiation

Marketing Program)

KOL management

District Sales Manager

Reporting to Country Manager

2006 January - 2007 December

Primary information source of the team regarding the

company's core marketing strategies

Directs and supervises people in developing their full

potential resulting to high sales performance (handled 10 PMRs

of North Luzon /Manila District)

Qualify and quantifies project proposals based on ROI driven

philosophy

Achieves sales target based on forecast

Territory Manager (Professional Medical Representative/Product

Specialist)

Reporting to District Manager

1999 November - 2003 December as Professional Medical

Representative /

2004 January - 2005 December as Product Specialist

Details products to target doctors based on marketing

direction

Implements marketing direction and achieves sales target

based on forecast

Trainings/ Asia Patient-Centricity Workshop

Meetings/ Module 1 (May 7-9, 2012)

Workshops Module II (May 10-11, 2012)

Le Meridien Hotel, Kuala Lumpur, Malaysia

Pricing Strategy and Tactics Training (April 26, 2012)

Hotel Intercontinental, Makati City

Mansmith and Fielders, Inc.

LEO Pharma Asia Strategy Meeting 2012 (December 7-9, 2011)

Amara Sanctuary, Singapore

DERMAlliance PSORTEAM Special Forces Training (March 21-24,

2011)

Mandarin Oriental, Singapore

Introduction to Product Management (March 16-18, 2011)

Dusit Thani Hotel, Makati City

IMS

Market Dive (2011)

Kuala Lumpur, Malaysia

Entheo

Innohep Masterclass 2010 (July 7-9, 2010)

Pan Pacific Hotel, Singapore

Pharmaceutical Brand Management Program (February 2010)

Astoria Plaza Hotel, Pasig City

Association of Pharmaceutical Trainers

LEO Pharma Asia Strategy Meeting (December 13-15, 2009)

Marriott Hotel, Singapore

LEO Pharma Asia "Gunning for Growth" (October 11-17, 2008)

Chiang Mai, Thailand

Strategic Thinking (June 2006)

Change Management (June 2006)

District Managers Development Program (2004)

Career Systems Inc.

Mind Game in Selling (August 2003)

Harry Pound (2003)

Education

1996-1998 (College)

De La Salle University-Dasmari as (Cavite)

College of Arts and Sciences

. Bachelor of Science in Biology (with a total of 86 units

credited)

. Undergraduate Thesis: The Bacteriostatic Effect of Carica

papaya on

Staphylococcus aureus and Streptococcus pyogenes

1994-1996 (College)

De La Salle University-College of Medicine (Dasmari as,

Cavite)

College of Physical Therapy

. Physical Therapy course with a total of 108 units credited

1990-1994 (High School)

Infant Jesus Academy (Silang, Cavite)

Honor Student

1984-1990 (Elementary)

Philippine Christian University (Dasmari as, Cavite)

Honor student

Eligibility

1998 - passed the Civil Service Sub-Professional Examination

1999 - passed the Civil Service Professional Examination

Personal

Background . Birth date: 22 April 1977

. Age: 36 years

. Civil Status Single

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