Carolyn Carlson
Arlington, VA *****
703-***-****-cell
*******.*********@*****.***
CAREER SUMMARY
I’m an online communications account executive with proven sales track record, providing quality customer service and client satisfaction. Experienced problem solver with expertise in email broadcast solutions and social networking expansion.
• Initiate and implement grassroots efforts
• Outstanding oral and written communication skills
• Ability to facilitate collaborative meetings and use critical thinking skills
• Prepared and maintained departmental budgets
• Competitive nature, yet a good listener and partner to clients on successful business development
• Outstanding ability to present strong value proposition to potential clients at all level
• Coordinate high-profile activities, events and conventions
• Generate revenue from prospective new markets and social media appending
PROFESSIONAL BACKGROUND
Carlson Political Consulting LLC January, 2010 - Present
• Sell list building services such as voter files, phone numbers, email addresses, and micro-targeting
• Upsold existing clients on appended data to complete their email broadcasting or online communications challenges
• Generated new business in select states by micro-targeted services to complete grassroots messaging
• Secured new clients with email broadcast solutions and providing demographic data
Write a politically recognized blog: WinElectionsWithData.com which highlights sales success stories
Advocacy, Inc., Washington, DC April, 2006 – January, 2010
Account Executive
• Sold data and cleaned lists, email records, phone numbers and demographic fields
• Helped clients with messaging to achieve successful outreach and open rate. Facilitated small to large scale email broadcast messages to expedite client communications
• Identified, established and maintained relationships through delivery of targeted solutions for politicians and non profits
Generated overall business revenue in excess of $750K and established new client partnerships
CACI, Arlington, Virginia December, 2003 – March, 2006
Communications Coordinator
• Facilitated all internal corporate communications to ensure top 300 officers attended all necessary meetings and conferences calls
• Assigned special projects by CEO such as creating an RSVP website for CACI dinners and high profile events, implemented special mailings from CEO to select employees and wrote 1,400 awards letters from CEO to employees
• Expedited online communications of the company through website design
• Presented weekly to newly hired employees on corporate goals of the Business Communications Department
Created an RSVP website for multiple internal events to create online process for tabulating and tracking activities and events
Abbott Laboratories, Washington, DC February, 2003 – August, 2003
Manager, Political and Grassroots Programs
• Expedited solicitation process to further Political Action Committee awareness. Coordinated meetings with employees to discuss fundraising goals. Initiated six fundraisers for Members of Congress
• Strengthened relationship between Abbott Laboratories representatives and Members of Congress
Raised over $205K in new contributions, the highest in AEPAC’s history
Democratic Legislative Campaign Committee, Washington,DC April, 2001– November, 2002
Membership Director
• Tasked with uncovering new revenue sources, previously untouched by fundraising colleague
• Established working relationships with new donors who had not contributed previously to DLCC events
• Planned meetings and produced DLCC fundraising events
• Expanded and updated data base of donors with key state legislators’ contact information
• Hosted NCSL luncheons for 600 state legislators and donors in Denver and San Antonio
Raised $250K from new donors, 250% of fundraising goal
National Automobile Dealers Association, McLean, VA January, 2000 – March, 2001
Dealers Election Action Committee (DEAC) Director
• Traveled the U.S. to help auto dealers create fundraisers in targeted cities to raise monies in support of NADA ongoing legislative activities
• Managed and hired a staff of four
• Communicated and advised State-level contacts in supporting selected congressional races and convention related activities.
• Wrote publications and redesigned website with updates
• Singlehandedly managed a flawless migration of two million data records from ibis to Focus software
Raised $1.8 million from personal auto dealer donations, a fundraising record in PAC’s 25 year history
Electronic Data Systems Corporation (EDS), Washington, DC March, 1991 – May, 1999
EDS Employees’ PAC Manager
• Facilitated solicitation of 110,000 employees. Coordinated disbursements to support on-going government relations. Raised $200K+, the highest in the PAC’s history. Met with internal auditors to confirm corporate compliance
• Designed website page listing political and legislative information, saving over $10K annually
Recruited 13 Members of Congress to meet EDS CEO at US Capitol in April 1999
EDUCATION
• B.A., Political Science, Occidental College, Los Angeles, California
COMPUTER SKILLS
Proficient in MS Word, Excel, Outlook, Powerpoint, Vocus Software, MS Access, iMIS data base, various email broadcast platform systems, html5 and CSS3 course given by Northern Virginia Community College
ADDITIONAL ACCOMPLISHMENTS
• Guest speaker, digitalpoliticsradio.com with Karen Jagoda, President – 1/16/2013
• Guest speaker, Ramble and Rumble blog talk radio with Rabbi DF Eukel
• Women in Government Relations (WGR) 1998 Distinguished Member Award Recipient
• Assistant to the Chairman, Joint Congressional Inauguration Ceremonies, 1989, 1993, 1997, 2001
• 2011 Arlington County Public School Honored Citizen
• 2013-16 Arlington County Fair Board Volunteer