Cell: 269-***-**** *********@*****.***
Hope Broxholm
Master of Arts Degree at Western Michigan University
Offering 8 years’ Marketing and Administrative Experience
Well-qualified marketing specialist with eight years of experience in marketing development, community
relations, customer service, office administration, and special event management. A strong work ethic fosters
commitment to performance, guest satisfaction, guest retention, and resource allocation in fast-paced, high
energy environments. Proven ability to deliver high quality marketing materials and excellent customer service
satisfaction.
Areas of Expertise
• •
Outstanding Organizational Capabilities Guest Relations
• •
Detailed-Oriented Event Management
• •
Marketing Design & Website Management Tech Savvy & Do-It-All Mentality
Professional Development
Salon and Spa Coordinator
HQ Salon and Spa, Portage, Michigan Sept 2008 – Oct 2012
• Designed creative marketing material including brochures, flyers, invitations, and post cards; in-house
• Spearheaded e-commerce gift card sales, and integrated a social media presence; tripled Facebook fans
• Exclusive pilot salon for Crystal Focus Salon Success Coaching/Salon Consulting Firm nationwide; provided
instrumental feedback and implemented training modules currently being used by the firm
• Strengthened time management and prioritization skills while servicing up to ten guests simultaneously
• Nationally recognized for excellent customer service and highest increase in gross sales by Salon Today Top 200
• Increased Black Friday gift card sales 25% and 15% for the past consecutive years, grossing $47,000
• Assumed all office manager roles including website management, bridal coordinator, recruiting and staffing,
orientation, training & coaching, improvement systems, employee relations, and payroll reports
Marketing Specialist
Chuck Jaqua Realtors, Kalamazoo, Michigan Jun 2007 – Sept 2008
• Marketing support for 100+ real estate agents; designed home resumes, post cards, and brochures
• Designed and coordinated sales ads for reputable publications including South Haven Tribune, Homes Along the
Lakeshore, and Real Estate Guide accounts
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Cell: 269-***-**** *********@*****.***
Hope Broxholm
• Executed daily administrative duties and marketing reports targeted to increase performance levels
Community Relations Coordinator (GA) & Corporate Relations Student Assistant
Western Michigan University, Kalamazoo, Michigan Jul 2004 – May 2007
• Account manager and liaison experience at a Division I Collegiate Athletic Department; $5000 - $10,000 budgets
• Organized and supervised large-scale events for football pre-game tent parties, golf outings, and banquets
• Event elements included: $20K - $100K budget scale, 20 – 30 vendors, 25 – 35 businesses, 250 – 2000
attendees, catering, staffing, and audio media
• Reformatted kid’s club program to increase membership satisfaction and retention; resulting in a 30% increase
• Game-day administrator for football, basketball, hockey, and volleyball
• Secured 30+ sponsorship signage and 100+ gift raffle items for golf outings and fundraisers
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Cell: 269-***-**** *********@*****.***
Hope Broxholm
Athletic Department Manager
MC Sports, Battle Creek and Portage, Michigan May 2003 – Jul 2005
• Merchandised entire store for grand opening
• Trained and supervised five employees
• Provided assistance as a cashier, closed till, and reconciled at closing with store manager
Lead Site Coordinator
Boys/Girls Division II, III, & IV MHSAA State Tennis Tournament Finals
Stowe Stadium, Kalamazoo, Michigan 2002 – 2008
• Coordinated tournament setup including brackets, court assignments, court officials, and maintenance as needed
• Provided instruction and updates to participants
• Ensured MHSAA guidelines and regulations were being followed at all times
Education
Master of Art Degree, Dean List Honors Western Michigan University April 2007
Communication and Sports Management
Bachelor of Business Administration, Dean List Honors Western Michigan University April 2005
Major: Advertising and Promotion, Minor: Business Administration
Associate of Business Administration, Dean List Honors Kalamazoo Valley Comm. College April 2003
Kalamazoo Valley Tennis Team
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