LAURA L. PASTOR
*** **** **** ******, ********* *306, New York, NY10019
**********@*****.*** 917-***-****
SUMMARY
Proven leader demonstrating success in positively effecting change, driving efficiency and transparency, and promoting
continuous improvement. Possesses comprehensive experience in business and strategic planning, delivering operational
proficiency, Budget / P&L management, operations, IT, and program management.
EXPERIENCE
THE COLLEGE BOARD, New York, NY May 2012 to Present
Senior Director, Digital Delivery
• Lead comprehensive operations for College Board’s online / digital organization achieving record levels of productivity /
efficiency and transformed the operational process and metrics to provide senior leadership improved capabilities to
effectively manage the organization and advance goals and objectives.
• Oversee delivery of digital solutions of cross-functional teams including day-to-day operations, budgeting, strategic
planning, new and potential business initiatives scoping and estimating, and delivery management across all channels
to ensure cohesion and effective implementation of products.
• Partner with Office of the CIO, Finance and Business and Budget Owners to create and proactively manage budgets
by instilling ownership and accountability across groups by providing awareness, transparency and insight.
• Implemented methodology for creating more accurate estimates by providing collaboration and accountability with
relevant stakeholders, ensuring proper integration resulting in projects being delivered on time and on budget.
• Package and provide relevant, complex business and financial information, including projections, staff utilization,
revenue tracking, portfolio management to diverse audiences and senior management enabling them to make
impactful business decisions and ensure operational excellence and drive recommendations for improvements.
THE CEMENTBLOC, New York, NY January 2009 to May 2012
Director, Business Operations
• Performed all operational responsibilities for a rapidly growing, fast paced healthcare advertising agency
demonstrating success in optimizing revenue of multi-million dollar budgets resulting in over $2.5M in savings.
• Identified and deployed governance structure to ensure optimum efficiency and compliance with key performance
indicators and corporate strategic objectives.
• Measured agency portfolio performance to resolve monthly variances of indicated project or operational issues
ensuring operational risk mitigation actions were taken to achieve business results, cost savings, productivity, and
quality improvement.
• Institutionalized a standard, integrated approach to annual business planning, monthly forecasting, and resource
allocations.
• Pioneered, deployed and institutionalized digital delivery best practices across organization.
• Oversaw and managed execution of digital global CRM and PRM programs, focusing on quality, cost and schedule to
exceed expectations for clients such as Basilea Pharmaceutica, Bayer, Medicis, Novartis, and Sanofi Aventis.
• Partnered with Account Management to create highest-quality client experience and results, monitoring all project
processes and operation from time and resource efficiencies, cost management opportunities.
• Established and managed external partnerships in digital arena including technology vendors, hosting providers,
media agencies and specialized digital software/service firms to ensure effective delivery.
WEBMD, New York, NY July 2005 to January 2009
Senior Project Manager
• Led the technology organization to meet business goals by working closely with senior management on strategic
initiatives to define vision, strategy, and direction for 2 year product roadmap, as well as establishing site-wide
framework for measuring and facilitating progress toward meeting strategic initiatives: defined key performance
indicators, provided disciplined approach to consistent metrics tracking, introduced dashboard for executives and
Business Intelligence to effectively manage the business.
• Chaired several initiatives to ensure strategic alignment and delivery excellence, including a daily Technology meeting
to communicate business priorities and coordinate work efforts for Technology Group, and weekly innovations forums
which aligned stakeholders and external partners to bring new product innovations to life.
• Managed geographically distributed, multi-disciplinary project teams, managing resources full lifecycle, budget, and
scope from justification to completion, to deliver large scale, complex projects.
• Implemented Communities (180+ boards) Web 2.0 functionality which drove traffic of over 4 million registered users.
• Collaborated with executive leadership to migrate sponsor program reporting from multiple disparate platforms to
uniform Omniture system by understanding client deliverables, contractual obligations, alignment with Marketing, Ad
Operations, Strategic Development, and BI, and managed deployment and communications of new reporting.
BRIERLEY& PARTNERS, Dallas, TX Dec 2003 to July 2005
Director
• Managed Business Analyst /Project Management department of 15 which developed, implemented, and
supported technology solutions including eCRM, system integration, ASP hosting, interactive media
development, email communications, BI, and customer service applications for 25+ Fortune 500 companies,
including Sony, Nokia, Hertz, Hilton, Ann Taylor, and American Eagle, for platform implementation and
ongoing operations and support.
• Provided leadership and delivery oversight of all digital solutions through full SDLC, budgets and resource plans
overseeing, meeting deadlines on time and within budget.
• Defined and implemented processes and methodology for all disciplines of technology organization.
CONSULTANT March 2002 to Dec 2003
Sapphire Technologies, Dallas, TX, Feb 2003 to Dec 2003
Project Manager at Capital One Auto Finance
• Implemented a comprehensive business process and custom-developed solution to substantiate a repeatable process
for selling $1.1 billion in car loan securitization, resulting in $2 billion in additional loan origination potential, increased
revenue, lowered risk, and reduced unit cost measures.
• Managed client and internal expectations, managing cross-functional team of 20, in project delivery.
RCG Information Technology, Inc., Dallas, TX
Project Manager Consultant at Kinko’s Inc., Sept 2002 to Feb 2003
• Implemented Real Estate and Lease Administration system for global organization with 25,000+ employees in 1,100
locations in nine countries with revenues at $2 billion by establishing tactical and strategic direction, project
prioritization, resource acquisition, budgets, and timelines.
• Prepared proposal and budgets for over $1 million in-house Legal Matter Management system, including system
analysis, trend analysis, vendor and software research.
Various Consulting Projects, Dallas, TX, March 2002 to Sept 2002
GIGA INFORMATION GROUP, Dallas, Texas August 2000 to June 2001
Consulting Analyst
• Provided management consulting to improve quality and cost reductions, critical success factors and evaluation criteria
for technology deployments which included change impact analysis, vendor and market trends, and Technology
Integration Blueprint for current and future architecture.
COMPUTER SCIENCES CORPORATION, Dallas, Texas June 1997 to Aug 2000
Senior Consultant, August 1998 to August 2000
Content Management Team Lead Schlumberger Oilfield Services
• Managed implementation
for content team of 5 focusing on Help Desk functionality, creation of an international Knowledge Management
environment and international document ordering and publishing system for a 24x7 intranet-based knowledge
portal with end user community of 12,000+ users dispersed over 500 locations.
Business Analyst, Consulting Group Knowledge Management Initiative
• Designed, managed and
deployed internal Knowledge Management program into CSC Consulting Group, an operation representing $700+
million in revenue in the consulting marketplace, with 6,000+ employees.
Staff Consultant, June 1997 to August 1998
Business Analyst, Sun Microsystems
• Served as an
Organizational Readiness Manager for worldwide implementation of Product Data Management (PDM) Systems,
impacting 3,000 users worldwide and integrated with Oracle Manufacturing and Financial applications.
Testing Lead, Business Analyst, Telecommunications Software Company
PAGING NETWORK INCORPORATED, Plano, Texas June 1993 to June 1997
Senior Software Engineer, December 1995 to June 1997
Database Analyst, December 1994 to December 1995
Systems Analyst, June 1993 to November 1994
PREFERRED CORPORATE SUITES, Dallas, Texas February 1992 to April 1993
User Support Specialist
EDUCATION: Louisiana State University, B.S. in Psychology, Minor in English