Marketing Associate
Resume:
SZU-CHI “JERRY” WANG
**** ********** ******, ********* ****, Emeryville, California 94608
*********@*****.***
QUALIFICATIONS PROFILE
Highly motivated and results-driven professional complemented with strong educational foundation, seeking a marketing analyst position that offers opportunities for self-improvement and professional growth. Demonstrate proven ability in completing marketing analysis reports regarding trend of industry performance, pricing, and product marketing. Possess stellar reputation in building brand awareness, developing new strategies, and promoting favorable company’s image to exceed corporate target goals. Show competency in leading cross-functional teams and establishing productive relationships with diverse individuals at all organizational levels. Display keen eye for detail, enjoy challenges, and able to multitask in fast-paced, fiercely competitive B2B environment. Articulately communicate both in English and Mandarin.
Technical Skills: Microsoft Office Suite: Word, Excel (Pivot-table, V-look up), PowerPoint, Outlook, and Assess Learning Web design: Hosting and Domain Setup, basic HTML, CSS, Adobe Dreamweaver, WordPress, Search Engine Optimization (SEO) CRM System Photoshop
EDUCATION
MASTER OF SCIENCE IN INTEGRATED MARKETING COMMUNICATION: May 2011–Apr 2013 - Golden Gate University, San Francisco CA
Relevant Coursework: Marketing Management Managerial Analysis and Team Dynamics Integrated Marketing Communications Integrated Marketing Communications Strategy and Implementation Consumer Behavior Advertising Strategy Contemporary Public Relations Sales Promotion and Sponsorships Direct and Database Marketing Sales Management
BACHELOR OF BUSINESS ADMINISTRATION, Major in International Business: Sep 2004–Aug 2008 - Kainan University, Taoyuan, Taiwan
MAJOR ACCOMPLISHMENTS
- Played a vital role in completing the following marketing research and project work at Golden Gate University:
- database analysis of various companies, such as Netflix, Freeport Studio, Sephora, Air France, and MGM Grand Hotel, including return on advertising (ROA) and return on investment (ROI) from search engine marketing (SEM) campaigns through multiple methods
- sales and promotion analysis of Visa, Inc. and San Francisco Giant, British Airways, Optical Distortion, Inc., Pennzoil, Samsung, and Virtual Vineyards to boost sales and increase market share, brand awareness, and shareholder value at the enterprise (B2B) or consumer (B2C) level
- Expertly managed real-time PR campaign for CRCC Asia that boost preference and brand awareness
- Presided over the case study of brand management of various companies, such as Lonesome George & Co, Virgin America, Gap Inc., and California Pizza Kitchen to increase sales and brand awareness
- Displayed remarkable management talents in the creative project for bud light Lime A Rita through consumer primary and secondary data analysis utilizing various channels to attract target audiences, such as TV, magazine, billboard, and digital media
SUMMARY OF RELATED EXPERIENCE
- Acquired broad-based understanding in managing product positioning, pricing, distribution, and external communications
- Developed critical thinking and analytical skills, including abilities in leading effective teams, designing on-ground and virtual teams, and managing interpersonal dynamics through trust building, conflict management, coaching, feedback, self-reflection and analysis
- Gained comprehensive experience in creating integrated marketing communications plan using a blend of advertising, personal selling, sales promotion, public relations, direct marketing, Internet techniques, and related marketing tools
- Learned the principles and methods of integrated marketing communications (IMC) and its implementation in an organization
- Studied the influence of consumer behavior upon marketing-management strategy, as they relate to buying situations, types of consumer research instruments, and types of marketing issues
- Earned in-depth knowledge in utilizing various media to formulate an overall consumer-communication strategy, with an emphasis on consumer-targeting techniques and media-mix programming
- Rendered high level of assistance to an organization in developing closer relationships with target markets and trade partners and while enhancing the value of marketing communications strategies
- Exemplified solid background in planning, designing, and implementing direct marketing programs utilizing databases and targeting techniques while learning all aspects of direct-mail, telephone, catalog, e-mail and web-based marketing programs for consumer goods, services, and industrial markets
- Enhanced skills in study techniques for estimating sales potential
EMPLOYMENT HISTORY
SALES ASSISTANT-SALES DEPARTMENT - Lintronix Co., Taipei, Taiwan 2009–2010
CORPORAL - Military Conscription Republic of China Navy, Taiwan 2008–2009
CUSTOMER SERVICE REPRESENTATIVE (PART-TIME) - Tesco PLC, Taiwan 2008
WAREHOUSE MANAGEMENT ASSISTANT (INTERNSHIP) - Lintronix Co., Taiwan 2007
PROFESSIONAL TRAINING
Completed the Sales Assistant Training Program, Lintronix Co., Taiwan
Joined the Lintronix Co., Taiwan Supply Chain Plant Safety Management in Germany
Contact this candidate