Marketing Sales

Karyn Anjali Glubis

Marketing Executive Consumer Engagement Strategic Positioning

**** *. ******* ******, ***. 5D, Tampa, FL 33611 C: 813-***-**** *******@*******.***

Business Development and Marketing Summary

A highly motivated, results-producing Marketing Professional with a proven record for

accomplishments in planning and leading comprehensive marketing strategies in support of business

goals and objectives. Expertise in directing the creation of marketing tools and steering the execution

of marketing programs to impact revenue and brand recognition. Demonstrated success driving growth

of target markets through implementation of market leading projects. Recognized as a leader with

strengths in project management, administration and business development. Excellent communication

skills proven by the ability to successfully manage large events and campaigns while working with

people from very diverse backgrounds. Promoted to roles of increasing responsibility and profile due

to the success of Marketing efforts.

Core Competencies

Strategic Market Planning New Market Penetration Market Research/Analysis

Marketing Collateral Development Web Development Team Building

Consumer Direct Marketing Programs Budget Preparation/Administration Global Product Launches

Media & Advertising Campaigns Business Development Planning Social Media

Project Management Digital Advertising Brand Management

Professional Experience

Vice President, Business Development, 1st Quality Insurance Group 4/2013 to

Present

• Contracted position responsible for launching retail division of wholesale insurance brokerage firm

• Develop Franchisee Partnership relationships with prospects

• Establish company branding

• Launch marketing campaigns for the success of Franchisee Producers

Business Development and Marketing Specialist, Karyn Anjali Productions, LLC

11/2006 to 2/2013

• Created, developed and established several community based programs to increase brand

awareness

• Dynamic networker and relationship builder with the proven ability to connect key influential

partnerships that resulted in referral and affiliate programs facilitating more closed sales

• Established brand identity through websites, promotional materials and social media

• Created strategic online new media campaigns with Facebook, Twitter, Blogs etc.

• Negotiated contracts for large promotional community sponsorships, media buys and trade show

representation to include Susan G. Komen and Chillounge Night

• Promoted production studio sales to include ethnic market program development

• Experienced in working with all media with numerous contacts locally, nationally and

internationally

• Worked directly with numerous agencies to include Havas generating public relations campaigns

Columnist and Buzz Stop Event Representative, Panache Vue Magazine, Tampa, FL 9/2011 to

Present

• Identified key marketing opportunities and event sponsorship

• Hosted and attended events to include the DeBartolo Foundation, Bacchus for Charity etc.

• Wrote monthly column (Buzz Stop) as well as articles on community leaders and local / national

charities

Market Editor and Columnist, Tampa Style Magazine, Orlando, FL 7/2011 to

9/2012

• Developed advertising plans for clients.

• Promoted magazine in the Tampa Bay market

• Hosted numerous events on behalf of the magazine and the Style to Me brands

• Wrote monthly column (Scene with Karyn)

Vice President of Marketing, Republic Bank, St. Petersburg, FL 12/2002 to

12/2004

• Created, implemented and managed customer attraction and loyalty programs tracking ROI and

retention. One such program resulted in a 40% increase in return business for the bank

• Directed and developed marketing plans and strategies as part of efforts to sell the bank to BB&T

• Negotiated contract for the Tampa Bay Buccaneers partnership

• Effective media purchasing that resulted in a cost reduction of over 20%

• Responsible for all marketing, branding and public relations functions which include defining, developing, executing

and managing short and long term comprehensive marketing and public relations strategies and plans

Marketing and Communications Director, KVOS TV, Bellingham, WA 12/1999 to

11/2002

• Developed marketing and promotion plans for the station

• Coordinated events and station awareness programs

• Volunteered on several boards to include the Boys & Girls Club of Bellingham, WA

Education & Licenses

University of Phoenix, Vancouver, BC, Canada 6/2000

Master of Business Administration, Major in Marketing and Finance

St Thomas University, Miami, FL

12/1994

Bachelor of Arts, Major in Communication Arts

International Fine Arts College, Miami, FL

06/1993

Associate of Arts, Fashion Merchandising

Toronto School of Business, Toronto, ONT, Canada

06/1991

Diploma, Business Merchandising

Florida Department of Professional Regulation

3/2003-9/2014

Licensed Real Estate Broker

Publicity – The Naked Truth – An Event for International Women’s Day 2012

The Naked Truth (Concept/Producer) was the only International Women’s Day event recognized in

Tampa Bay, for more information, visit:

http://www2.daytimeonline.tv/content/2012/mar/09/karyn-anjali-glubis-and-gina-marie-naked-

truth/daytime-weblinks/

http://www.abcactionnews.com/dpp/news/region_tampa/the-naked-truth-focuses-on-issues-more-than-

skin-deep

Other

• “Book of the Year” Author, Trinidad Transcending Time (Non-Fiction)

• Author, Trinidad Treasure Hunt (Children’s)

• Created, wrote and produced Inspired (Television Pilot) as well as other television commercials

• “Vision Award” for Excellence in Television Production – Producer, December 2000

Software

Experienced in:

All Microsoft Office Products to include: Microsoft Word Advanced Excel, PowerPoint, and Access

Sales Software: ACT, SalesForce and GoldMine

Design Software: Adobe Illustrator and Photoshop (Familiarity)

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