Creative Director - Marketing, Web and Graphic Design
Resume:
Senior Graphic Designer, Web Developer & Creative Director
Heather S. Neff : SiteImages.com : *******.****@**********.*** : 828-***-**** : 276 Laurel Terrace Court, Mills River NC
Professional Strengths
Design lead with over 12 years full time professional web and print design experience. Especially skilled in ecommerce user
interface design, catalog layout and prepress production. Expertise with digital imaging software for editing, retouching, printing,
and display. Seeking a company that demands high-quality design to further business goals and professional image.
Work Experience
SiteImages.com
Freelance Marketing and Design
01/2012 - Present
• Marketing and Advertising
• Mobile App Design
• Graphic and Web Design
• Logos
• Business cards, Letterhead
• Book and Catalog Design
• Custom Illustrations
• Prepress Production
• Search Engine Optimization
Asheville Area Arts Council - AshevilleArts.com
Volunteer Graphic and Web Designer
03/2012 - 02/2013
• Wordpress Site Admin
• Installed Google analytics, tracked and analyzed research data
• Digital Imaging Specialist for all print and web graphics
• Created all Marketing Materials for Tangerine Ball
Selina Naturally - SelinaNaturally.com / CelticSeaSalt.com Arden, NC
8/2009-12/2011 Creative Director – Senior Graphic Designer, Web Developer and SEO Specialist
• Major redesign of infrastructure and user interface designs for ecommerce sites
• Designed and managed entire company product and wholesale catalogs
• Installed Google analytics, Google datafeeds - tracked and analyzed research data
• Digital Imaging Specialist for all print and web graphics
• Performed search engine optimization (SEO)
• Collected and managed co-op ad dollars for catalog product placement
• Art Director and Photographer on catalog photo shoots
• Responsible for trade show and promotional materials
• Worked with dynamic content management systems, created new product pages
• Designed, coded all weekly epromos, blog articles
• Implemented social networking sites, created custom FBML tabs on facebook
• Trained staff on web analytics, SEO and keyword research
• Troubleshooted and maintained website issues
• Developed corporate identity - logos, business cards, letterhead and envelopes
• Managed staff to create product packaging designs and labels
AllergyBuyersClub.com A Division of Boston Green Goods, Inc. Boston, MA
8/2001-7/2009 Creative Director – Senior Graphic Designer and Web Developer
• Accountable for achieving successful and competitive web advertising and print campaigns
• Designed and managed entire company retail catalog - 48 pages
• Art Director on catalog location photo shoots
• Digital Imaging Specialist for print and web graphics
• Created corporate identity - logos, business cards, letterhead and envelopes
• User interface designer for multiple ecommerce and informational websites
• User experience design - research and development
• Created HTML pages and templates - (Worked with Javascript, Style Sheets, DHTML and AJAX technologies)
• Designed weekly e-newsletter and advertisements
• Designed Pay Per Click landing pages
• Edited company blog, entered articles and graphics
• Performed search engine optimization (SEO) - Achieved top 10 in Google for many search terms
• Created over 7,500 web and print graphics
• Co-branded ecommence sites, produced all marketing campaigns and materials
• Helped raise company sales from 100 k/yr to over 19 million/yr
BabyZone.com BabyZone, Inc.
6/2000- 3/2001 Graphic Designer and Web Developer
• Designed website and store front user interfaces, wireframes
• Designed print ads, published in major magazines
• Coordinated Amazing Toy Awards packaging and promotional materials
• Created animated banner advertisements and regional advertising packages for 55 cities nationwide
• Designed weekly e-newsletter and advertisements
• Maintained three Yahoo storefronts: MaternityZone.com, AmazingToyStore.com, and the BabyZone store,
including design of the logos, animated banner advertisements, content pages and graphics.
Technical Skills
Expertise in Adobe Creative Suite - Photoshop, Illustrator, InDesign, Image Ready, Acrobat and Dreamweaver HTML.
Digital Photography, Camera Raw, Quark, WordPress (Blog Tool and Publishing Platform) Microsoft Office Suite and PowerPoint.
Ablecommerce, Yahoo & MIVA platform e-commerce systems. HBX tracking campaigns using Omniture Web Analytics. Google Analytics.
Product Branding, Co-Branding, Package Design, Web and Print publication. Corporate Identity, Advertising, Logo Design, Wireframes,
Typography, Iconography, Desktop Publication, FTP protocol. Search Engine Optimization (SEO), User Interface Design (UI design), Social Networking.
User Experience Research and Development (UX Design). QR (Quick Response) Codes.
Windows 2000 Professional, Windows 98, 2000, XP. MAC OS X, Tiger, Leopard, and Mountain Lion platforms.
Education
Adobe Photoshop and Adobe Indesign CS3 Seminars 2008
NAPP National Association of Photoshop Professsionals, Kelby Training
Adobe CS3 Creative Licence Conference 2007
Adobe Corporation
The Museum School of Fine Arts, Boston 1999 & 2005
Printing Techniques
Adobe Flash
Adobe Illustrator
World Wide Web Design (HTML)
University of Massachusetts at Amherst 1993-1997
B.F.A. Illustration/Painting
Art History Minor
Please visit SiteImages.com for a full online portfolio
Cum Laude, GPA 3.9
Heather S. Neff
SiteImages.com
*******.****@**********.***
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