Sales Manager

LISA I. BERNSTEIN

** **** **** ******

Mobile: 917-***-****

*******@***.***

SUMMARY:

A top producing executive with over fifteen years of Ad Sales with print, as well as a functional

knowledge of marketing principles in the luxury men and women’s fragrance, lifestyle, fashion

and beauty sectors. A proven track record in establishing and maintaining new business

relationships, consulting with company officials of major brands and key strategic partners, and

negotiating and closing sales. In depth knowledge of planning and implementing strategic sales

plans and forecasting activities, product positioning and pricing, developing and managing

operating budgets and directing sales staff, including training, to increase revenue and achieve

the highest possible long term market share.

OBJECTIVE

To work in Corporate Sales for an international prestigious multi-media or cosmetics company,

leverage leadership skills and quantitative revenue generating abilities, and play a pivotal role in

building multi million dollar account lists.

EXPERIENCE

Elizabeth Arden New York,NY

StriVectin/NIA24

Bremmen Research

Sales Consultant/Beauty Advisor

3/10 – present

Increased NYC sales revenue by 25% for each client

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Achieved daily and monthly sales goals

Instructed 100+ selling specialists at different retail venues to consistently upgrade

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product knowledge in order to drive sales.

Developed and implemented strategic plans to achieve corporate objectives for products

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and services.

Partnered with Selling Managers and oversees training, development and performance

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management of specialists.

Planned, coordinated and executes new marketing practices and events for current and

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future selling associates to promote company’s products line to retail venues.

Acts as a liaison between the company and retail venue representatives.

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MVP/NY - IN New York, Where New York Magazine New York, N Y

Luxury Account Manager

10/07 – 11/08

Built the luxury and fashion category for all MVP/NY publications

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Responsible for developing relationships with high-end fashion retailers across five (5)

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publications.

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Sold advertising initiatives directly to luxury retail managers, owners and marketers.

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Clients included: Beretta, Daum, Longchamp, Francesca Romana, Loro Piana,

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Lambertson Truex, Bally, Bulgari, Berluti, Shanghai Tang, Sermoneta, Furla, Charlotte

Moss, Damiani, Jimmy Choo, Yael Sonia, Porsche Design, Joseph, FAO Schwarz, and

Coldwater Creek.

Established successful relationships with clients from marketing management teams to

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advertising agency account and media groups.

Created and oversaw Corporate Events and work Trade Shows.

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Condé Nast Publications / Men’s Vogue New York, NY

Fragrance & Grooming Director

11/05 – 8/06

Built a $1million account list

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Developed new business from L’Oreal, EDF divisions, Giorgio Armani Fragrances, Code,

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Antidote, Ralph Lauren Blue, Polo Black, Men’s Vive, Expert, Supersmile, Burberry London

Man, Elizabeth Arden’s Prevage, Zirh, John Varvatos, YSL Beauté, Coty / Lancaster Calvin

Klein Euphoria Man, and Puig Prada Man.

Responsible for selling integrated marketing and merchandising programs.

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Leveraged client and agency relationships.

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Time Inc. / Essence Magazine / SUEDE Magazine New York, NY

Prestige Beauty & Fragrance Director

1/99 – 10/05

Built a $5million dollar account list.

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Awarded “Top Salesperson” 2000 and most “New Business” 2002.

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Won 1st & 2nd q uarter 2000 and 2nd quarter 2001.

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Sold print advertising for Essence and SUEDE Magazine

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Serviced and maintained high profile accounts including Tiffany’s, Chanel, Avon, Sara Lee

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Corporation, and Liz Claiborne apparel.

Secured new business including: Bond 9, Estee Lauder / Origins, Coty / Baby Phat

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(Goddess), D&G Fragrances, LVMH, Christian Dior, Guerlain, Givenchy, NIVEA, Redken

Haircare, Victoria’s Secret / Beauty, Liz Claiborne, Coach, Chico’s Apparel, Ralph Lauren

Fragrances, Bulova Wittnauer and Haagen-Dazs, L’Oreal Giorgio Armani / Sensi / Black

Code, H&M, as well as numerous others.

Coordinated corporate events and work numerous types of trade shows.

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EDUCATION

Bachelor of Fine Arts in Art History, Ohio University, Athens, Ohio

ORGANIZATIONS

Member of CEW, AWNY, CTFA, the Luxury Marketing Council and Fashion Group

International

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