Carlos Fernando Chong de los Palos
** ***** *** (02/03/1969) MARRIED
Tel (55) 52 43 82 88 / cel. (044-**-**-**-** 18
Playa Tecolutla 657 B 2nd floor dept. 201, Distrito Federal, México
*************@*****.***
OBJETIVE
To work in a well-known company, with strong foundations that could help me to develop my abilities
and at the same time have the opportunity to contribute to the success of the company.
PROFESSIONAL REVIEW
Polyglobal (Polyethylene packing). My primary challenge as Sales Manager Was structuring business
sales areas of Mexico City zone and the Bajío Zone. Also establishing and tracking monthly sales
target.
Goncalves (Brazilian Printing Services). At the beginning I was the only employee here in Mexico, as
the Sales Representative my job was to provide cu stomer service to our single customer: Gillette
(P&G). After two years and because of the results the Goncalves plant started operations in Mexico.
Today Goncalves Mexico has 150 employees and over 10 world-class customers.
Yakult. (Japanese Dairy Products) Working in a new position in an also a new department, developing
the strategies and the structure that it has today was a challenge. The results were recognized by the
Sales Department and my professional development undoubtedly was there. Yakult was the
cornerstone of my career.
Fester Mexico. (German Chemical Construction Products) My business management skills started
here I developed a direct mkt plan and also a direct mail procedure was my greatest achievement, a
database was established and shipments of brochures and product information were sent to our main
customers.
PROFESSIONAL EXPERIENCE
Jul-2012 / (Current job) Branch Manager, Arets de Mexico SA de CV
• Mexico City Area Branch Manager
• Coordination of sales force.
• Customer Service.
• Inventory (Products and Categories).
• Personnel Administration
Area: Marketing Inks and Varnishes for Graphics market, Mexico
Sep-2011 / Dec 2011 (4 months) Sales Manager, Polyglobal SA de CV
• Metro Area r and Bajio Manager
• Sales force coordination.
• Customer Care and Service.
• Set daily and monthly targets.
Major Achievements:
• Restructuring of commercial areas
Area: Manufacturing and Marketing Materials Packaging Polyethylene, Mexico
Nov-2005 / Jun-2011 (5 years 7 months) Sales Representative, Goncalves de Mexico S de RL de CV
• Telephone and personalized Customer Service.
• Monitor customer’s portfolio
• Develop prospect for new customers
• Responsible of programming deliveries
• Responsible for approving and processing purchase orders
• Coordination between staff departments and customers on related matters
• Responsible of the inventory management
Major Achievements:
• Establish a Goncalves plant in Mexico
• Management of 3 top accounts (P&G, Avon and Bayer)
• Add 4 new customers to the portfolio of Goncalves Mexico
Area: Manufacturing and Marketing Materials Printing Packaging Products, Mexico
Feb-1996 / Jul-2005 (9 years 5 months) Sales and Planning Chief, Yakult SA de CV
• Development, implementation, control and programming the activities of marketing campaigns
• Development, implantation and control of sales figures and customer database (old and new
accounts)
• Dealing with vendors
• Weekly reports of accounts’ performance by branch.
• Responsible of monitoring the account goals performance.
• Elaboration of monthly performance graphs
• Develop the forecast per distributor, sales department, branch and sales area.
• Design of printed material for sales promotion (brochures, flyers, posters etc.)
• Acquisition of support material and promotional articles (coolers, stands, shopping carts, etc.).
• Organization of special events employees and distributors.
Major Achievements:
• Systematization of sales processes and campaigns
• Implementation of effective controls to control sales
• Develop a system to perform the forecast in a systematic and controlled pattern.
• Launched the second product of Yakult. (Soful)
Area: Dairy Products, Mexico
Jan-1989 / Dec-1995 (6 years 11 months) Commercial Analyst, Fester de Mexico SA de CV
• Research information from the construction sector (clients, market, products etc.)
• Competitors analysis (prices and products)
• Publication of the Sales Magazine
• Researching of markets in conjunction with the marketing agency
• Elaboration and supervision of potential and actual accounts database
• Mailings execution.
• Support in exhibitions.
Major Achievements:
• Development of Database of over 5,000 potential customer
• Mass advertising and information by direct mail.
Area: Manufacturing and Marketing Chemical Construction Products, Mexico
STUDIES
Jan-1988 / Jan-1992 - Facultad de Contaduría y Administración UNAM. Business Administration.
LENGUAGES
Fluent in English (90%)
Fluent in Portuguese (60%)
SKILLS
PC
MS OFFICE:
PREFERENCES
Area of interest: Sales, Sales Administration and Marketing
Industry: Consumer goods, Manufacturing, Printing
Job type: Area Manager / Section / Department