Toyia Montgomery
*** ****** **. **********, **** 45219
513-***-**** • **************@*****.***
Business, Community Relations and Communications Professional with comprehensive experience in:
Relationship Development Problem Solving Event/Project Management Analytic Research Conflict Resolution
Recruiting Personnel Community Development Public Relations Strategic Marketing Budget/Market Planning
WORK University of Cincinnati
EXPERIENCE Adjunct Professor, April 2010 – Present
1. Teach 15-80 students basic marketing and sales concepts using PowerPoint and/or Prezi
2. Deliver sales presentations and create activities that aid in the learning process
Cliqq & Sip Internet Café & Lounge
Owner/Marketing Manager, July 2011 – Present
1. Plan, develop and execute all marketing, operations and communication’s strategies to build a sustainable brand; which will be leveraged for franchising opportunities in the future
2. Create an environment that provides access to resources and helps people connect to those around them both personally and professionally
3. Lead social media/digital strategy for the company website, Twitter, Facebook and Instagram
Cintas Corporation
Assistant Marketing Manager, April 2010 – April 2011
1. Provide support in all key project areas including new product launches, brand guidelines and portfolio management
2. Developed and implemented sales prospecting programs that increased appointment rates from 12 to 25%, which ultimately improved the overall value of new customers
3. Planned and facilitated the rollout process of three new product launches that collectively drove more than $4 million in additional revenue within less than a year
4. Created and posted divisional videos to YouTube to increase awareness and integrate technology into the sales process, which helped shorten the sales cycle
Kelly IT Resources
Ethicon Endo-Surgery (Johnson & Johnson), Sedation Systems
Marketing Project Manager, February 2008 – February 2010
1. Planned and executed all internal communications initiatives and events including: “the Taste of Sedation”, an event created to provide the broader organization with more information about the device, the cross-functional areas driving the business and the go-to-market strategy
2. Lead market research initiatives for new product to provide consumer data on market potential prior to launch
3. Established cultural communications materials and an employee recognition program for a start-up business environment, to encourage employee engagement and improve morale
4. Facilitated the search for a digital asset management solution and incorporated an asset management library for the Sedation department, to save the company time and money
5. Developed a communication platform using SharePoint for all stakeholders to ensure global alignment and visibility
Promotion Execution Partners (Valassis) – Cincinnati, OH
Procter & Gamble’s original project management resource for marketing execution
New Business Development Representative, August 2006 - December 2007
1. Managed a team of ten employees in the development of the company’s marketing plan, which improved the strategic selling process and resulted in new business from four top prospects: General Mills (Yoplait), Fifth Third Bank, Skyline Chili and H.J. Heinz
2. Led various projects and initiatives, which aided in the signing of two multi-year contracts
3. Managed strategy, scheduling and production of all sales and marketing materials
4. Supervised the company’s RFP protocol process, including soliciting RFP’s from desirable prospective clients and writing proposals for new business resulting in $1.5 million in revenue
5. Participated in planning and presentation sessions with the President to acquire new business
6. Mastered the art of identifying key decision makers in an organization and securing meetings with over 100 Fortune 500 companies nationwide, quadrupling the company’s client list
7. Conducted a SWOT analysis of the company and its’ competitors to better understand who was switching service providers, why and the best way to reach them and gain their business
8. Reviewed and analyzed market/competitive research to track industry trends and identify ways to increase ROI and maximize the value of being a diverse supplier
9. Led community service and supplier diversity initiatives to drive brand awareness for the company within the Cincinnati region and beyond
Promotion Coordinator, November 2004 - July 2006
1. Coordinated the production/completion of over $33 million in sales materials and more than 100 promotional programs for P&G’s Prilosec OTC, Thermacare and PUR brands
2. Provided project mgt/client support to ten or more Brand Managers at Procter and Gamble
3. Assisted with the formulation of marketing strategies and managed all program execution
Cincinnati Public Schools - Cincinnati, OH
Lafayette Bloom Back on Track Accelerated School
Technology and Resource Coordinator, August 2003 - October 2004
1. Planned and managed all programs, communications, professional development, grant writing, tutoring, testing and technology to improve the school’s overall administration
2. Created and presented staff development, recruiting and training presentations in order to increase student enrollment and employee retention
EDUCATION Northern Kentucky University, Highland Heights, KY
Master of Business Administration
Specialization: Marketing
Ohio University, Athens, OH
Bachelor of Science in Journalism
Major: Advertising
University of Leicester, Leicester, England
Study Abroad: Sociology and Mass Communication
CONSULTING University of Cincinnati - Cincinnati, OH
& TEACHING Adjunct Professor – Intro to Marketing & Sales Management & Personal Selling, 2012 - Present
University of Phoenix - Florence, KY
Associate Professor - Mass Communications & Social Media, 2012
Taft Elementary STEM School - Developed a digital newsletter and redesigned school website
Cincinnati Community Action Agency - Presented Introduction to Social Media
COMMUNITY AmeriCorps National, a federal program designed to improve lives through service & volunteering
SERVICE Assignment: Big Brothers Big Sisters of Greater Cincinnati, national youth mentoring agency
Match Support Specialist, April 2007 – April 2008
1. Planned and coordinated match support events for more than 120 participants
2. Recruited more than 75 children of prisoners to join the program, resulting in more than $75,000 in additional revenue for the agency
Relate Marketing, a non-profit organization providing educational trips for youth, community events and marketing assistance to small businesses.
Executive Director and Founder, Dec 2006 - Present
Ronald McDonald House, home away from home for families of sick children, Volunteer 2005
Habitat for Humanity, a non-profit that assists families in need with housing, Volunteer 2006
Bethany House, provides assistance to disadvantaged women & children, Volunteer 2007
COMPUTER SKILLS Microsoft Office InDesign Photoshop Guerilla Search 55wpm eMedia Email Marketing
COURSEWORK (2008-2009) Big Picture 1.0 Finance for Marketers Marketing Metrics InDesignCS3