Marketing Medical
Resume:
***********@*****.***
EDUCATION
Doctorate (Ph.D.) in Philosophy of Rhetoric and Language, Temple University, Philadelphia, PA 1996
Master of Arts (M.A.) in European Languages, Literatures and Linguistics, University of Delaware, Newark, NJ 1989
Bachelor of Science (B.S.) in Communications, Temple University, Philadelphia, PA 1985
Associate of Science (A.S.) in Human Biology, University of Maryland (Munich, Germany Campus) 1980
PROFESSIONAL EXPERIENCE
“My ads will entice, seduce and persuade, creating an emotional bond that compels readers to respond. Their captivating allure will
Copywriting Philosophy, Marc J Manion
enhance client image, strengthen positioning, build brand and sell product.”
Drexel University, College of Medicine 2008 201
Copy Writer and Editor
• Created information brochures, flyers, rack cards, etc. of medications for patient information
• Composed abstracts for various faculty members’ scholarly journal submissions
• Compiled extensive annotated bibliographies for medical and medical humanities research (AMA compliant)
Drexel University, College of Engineering 2006 2013
Copy Writer and Editor
• Produced information brochures, flyers, pamphlets, etc. for various academic departments
• Composed flyer announcements for various presentations, lectures, academic conferences, etc.
E. I. du Pont de Nemours And Company 2006 2010
Medical and Copy Writer and Editor
• Wrote and/or edited pharmaceutical white papers and safety efficacy guidelines for medical marketing campaigns,
which conformed to ICH standards and followed FDA regulations regarding format, style & content
• Edited investigator’s brochures, case report forms, Module 1 clinical trial protocols and common technical
document (CTD) formatted clinical overviews and summaries
• Produced promotional materials for drug product advertising campaigns, which followed FDA consumer
medication information (CMI) and medication guideline prerequisites
• Composed and edited diverse sales aid brochures and flyers for pharmaceutical marketing strategies
• Created summaries of product characteristics, headlines and taglines for marketing adverts
• Performed good clinical practice (GCP) quality and compliance assurance audits of document management
systems that indexed and cataloged various regulatory materials
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Astra Zeneca Pharmaceuticals 2004 2009
Medical and Copy Writer and Editor
• Acquired understanding of drug development processes and regulatory procedures in order to: (a) produce FDA
approved patient packaging inserts (PPIs), and (b) conform to prescription drug labeling specifications for NDAs
and ANDAs, which would then be submitted to regulatory authorities for approval
• Composed and/or edited model informed consent forms and templates for pharmaceutical research
• Created HHS supported slide and poster presentations for conferences and Institutional Review Board meetings
• Cultivated knowledge of pharmaceutical industry trends and vendor competition in order to develop imaginative
ideas and effective copy that developed and advanced marketing, branding and positioning concepts used for
advertising the company’s products and services
• Formulated creative promotional materials, headlines and taglines for pharmaceutical marketing campaigns
Virtua Healthcare Systems 2005 2010
Medical and Copy Writer and Editor
• Devised patient information materials brochures, pamphlets, flyers, rack cards on a variety of topics
• Constructed continuing medical education (CMI) slide and poster presentations for health care professionals
• Created PowerPoint presentations based on standard operating procedures (SOPs) of the healthcare industry that
met state and federal regulations
• Composed internal and external corporate communiqués; designed and edited press releases
Deardorff Branding and Advertising Agency 2005 2008
Copy Writer and Editor
• Promoted clients’ marketing and communications efforts by coming to an understanding of clients’ products and
services and then writing advertising and marketing copy well matched with clients’ messaging, positioning and
branding strategies, especially related to style, message, tone, and theme
• Developed marketing promotions with a consistent voice, creating original copy across multiple platforms
• Advanced creative promotional ideas, headlines and taglines for marketing adverts based on business and
marketing objectives defined by client
Elite Marketing Group LLC 2006 2009
Copy Writer and Editor
• Contributed original ideas and concepts to advertising campaigns while working with the Art Director
• Prepared original copy for marketing content brochures, e mail blasts, radio and television commercials
• Formulated creative promotional items, headlines and taglines for marketing adverts according to client’s branding
and positioning strategies
The Pepper Law Group, LLC 2008 2012
Copy Writer and Editor
• Created diverse materials flyers, brochures, email blasts for various advertising and marketing campaigns
Pepper Tree Entertainment, LLC 2008 2012
Copy Writer and Editor
• Worked with Art Director to create content for various marketing and promotional materials
• Wrote and edited press releases
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Lockheed Martin Corporation 2005 2009
Technical Writer and Editor
• Prepared training manuals for military aircraft operations
• Produced reference guides that complied with operational documentation plan requirements
• Wrote and/or edited user manuals, job aids, installation instructions, technical instructions and bulletins
St. Joseph’s University WebCT Distance Learning Course Management Systems 2002 2008
Drexel University WebCT Distance Learning Course Management Systems 2003 2010
Content Designer, Instructional Materials
• Devised instructional materials for numerous distance learning Blackboard Learning Systems ® courses, including
lectures, outlines, handouts, study guides, quizzes, tests, syllabi, Power Point presentations, etc.
IEEE Technology and Society Magazine 2004 2008
Assistant Editor
• Chief decision maker regarding acceptance or rejection of submissions
• Made sure that all submissions were compliant with Journal guidelines; created standardized headers and footers,
taglines, photo captions; composed engaging headlines
APA Newsletter on Computers and Society 2002 2006
Assistant Editor
• Chief decision maker regarding acceptance or rejection of essay/paper submissions
• Made sure that all submissions were compliant with Journal guidelines; created standardized headers and footers,
taglines, photo captions; composed engaging headlines
International Journal of Technology Management 2001 2005
Senior Member of the Editorial Board
• Major decision maker regarding acceptance or rejection of submissions, following double blind review process
• Worked with authors to make needed substantive changes to their manuscripts – developmental copy writing
2005 2009
International Journal of Risk Assessment and Management
Senior Member of the Editorial Board
• Major decision maker regarding acceptance or rejection of submissions, following double blind review process
• Worked with authors to make needed substantive changes to their manuscripts – developmental copy writing
Independent Consultant 2000 2010
Professional Development Programs
• Trained doctors, nurses, and health care professionals in biomedical ethics requirements; taught legal and
professional ethics to lawyers; trained corporate executives in business management ethics and leadership ethics;
taught research ethics to laboratory scientists; taught engineering law and ethics to civil and mechanical
engineers; trained computer scientists and software engineers in cyber ethics and cyber law
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Independent Consultant 2000 2011
Training Programs
• Prepared and delivered training programs to groups of corporate executives in business communications,
leadership development, crisis management, ethical and legal aspects of advertising and marketing, and
compliance with corporate ethics requirements
Drexel University 2003 2008
Grant Proposal Writer
• Composed and submitted numerous grant proposal applications for funding to various Federal Agencies,
including: the National Science Foundation, the National Institutes of Health, the National Research Council, the
National Academy of Science, the National Academy of Engineering, and the National Endowment for the
Humanities
Drexel University 1999 2004
Assistant Director of the University Writing Center
• Hired, trained, and coordinated the copyediting services of 15 or more student editors; trained subordinates in
correct copyediting and editorial proofreading skills and supervised their work
Drexel University, Associate Professor 1994 2010
Director of the Philosophy Program
• Responsible for recruiting, training and supervising up to 25 professors, including the training of teaching methods
and instructional design and materials
Course Designer
• Designed innovative materials for a few dozen college courses, including multi media presentations
Course Instructor
• In charge of personally teaching thousands of upper class college students; responsible for the assignment,
editing, proofreading and grading of thousands of student essays; met and advised students on how to better
create, organize, compose, edit, and finalize their essays
Published Author
• I have published a book, titled Minding the Machines: Preventing Technological Disasters, as well as over 25
articles in peer reviewed scholarly journals
OTHER SKILLS
Formatting Styles: Competent with: AMA, APA, MLA, and Chicago Manual of Style
Desktop Publishing: Some experience with Adobe InDesign
Software Proficiencies: Mastery of Microsoft Office Suite; Adobe Acrobat
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