PUBLIC RELATIONS

SARINA R. WALLACE

904-***-**** abv07j@r.postjobfree.com

Objective:

Creates, manages, and implements PR campaigns with the goal of enriching a company's position

within the public eye.

Company:

Former NFL Player: Frank D. Murphy Charity/ Athletes with Purpose 2012- present

Title:

P.R. Specialist

Skills:

Plan and direct public relations programs designed to create and maintain a favorable public

image for the employer or client.

Create company literature and other forms of communication.

Create marketing and promotional materials, both print and electronic.

Work with advertisers for timely and useable ad submissions.

Copyedit, proofread, and revise communications.

Design and launch email marketing campaigns.

Recommend, implement and maintain site design and operation.

Plan and deliver education courses and materials.

Work with manager and business units to determine event budget and manage expenses to that

budget.

Promote products and services through public relations initiatives.

Develop marketing communications campaigns.

Create thought leadership materials.

Create and deliver press releases, media relations content, case studies, white papers, executive

bios, corporate newsletter content, social media content, and speaking proposals.

Identify, develop and execute communications strategy for key media contacts and customer

references.

Research media coverage and industry trends.

Develop fresh story ideas.

Conduct extensive media outreach.

Prepare briefing materials.

Coordinate scheduling and logistics.

Coordinate conference, trade shows, and press interviews.

Manage information.

Prepare agendas and conduct research.

Help to clarify the organization’s point of view to their main constituency.

References: Founder; Frank D. Murphy 813-***-****

Company:

Sakai’s Event Planning & Design 2009-2012

Title:

CEO/Master Event Planner

Skills:

Planned, coordinated and executed events – Oversaw the planning and execution of logistics and

operations for private meetings, conferences, charity fashion shows, football camps and special

events.

Managed all sort of the event operations – The facility selection, contracting, pricing,

transportation, accommodations, food and beverage selections and audio/visual service

arrangements.

Supervised production of events – Worked with event sponsors and internal/external teams on all

aspects of planning the event.

Planned the event floor plan and its budget and produced the event materials and accessories.

Re-assessed the communication plans, special packages, processes, and look-and-feel appeal in

collaboration with cross-company teams.

Assisted in achieving business objectives through leads generated from seminars, special events

and trade shows.

Negotiated and managed contracts with sub-contractors and vendors.

Detail oriented Result/goal oriented Self-Motivated Articulate Creative

Strong verbal communication skills for dealing effectively with all types of personalities.

Superb organizational skills – Ability to prioritize, multi-task, lead, direct, and solve problems

effectively.

Distribute bank runs (deposits and withdrawals)

Reference: Business Partner; Brandi Jones 904-***-****

Education:

Florida State Community College 2003-2006 3.8 GPA

Business Administration (Some College)

Sarina R. Wallace ~ 904-***-**** ~ abv07j@r.postjobfree.com

Sarina R. Wallace ~ 904-***-**** ~ abv07j@r.postjobfree.com

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