BRUCE ROSENSTEIN

**** ***** **** ****

Hendersonville, TN 37075

615-***-****

abv04j@r.postjobfree.com

Director of Global Packaging with 20+ years of experience within the food,

beverage, and tobacco consumer products industries. Broad experience in

graphics, printing, packaging, and pre-press operations from both the

client and supplier perspective. Proven experience in process innovation

and improvement for productivity and cost effectiveness. Ability to design

and manage the print production process from concept through

implementation, leveraging technology for productivity and efficiency.

Strong Technical Knowledge of all Packaging Printing Processes

Strong Interpersonal Skills in Dealing with Multiple Cross

functional groups

Detail Oriented while focusing on the Macro Level

Comfortable in team environment as a member or team leader

Packaging Structure Technical Expertise

Global Packaging Experience

Experience

Dollar General Corp., Goodlettsville, TN 2009 -

Present

Director of Global Packaging

Responsible for all corporate branding of DG owned brands and products.

Direct all packaging from design /concept/photography for all private label

packaging. Manage staff of 6 in US and Asia. Managing food, health/beauty,

pet, clothing, hard goods, and all seasonal program branding; all packaging

types, substrates, print processes, and production locations globally. DG

was named 2012 Private Labeler of the year and packaging was cited at a

reason.

Accomplished since joining the company:

Re-engineered and implemented complete packaging design workflow from

concept/design

Signed sole source contract for global packaging design and prepress

(Implemented July 2009).

Managed rebranding of more then 4,200 SKU's in under 1 year globally.

Responsible from concept

through finished product. More than 400 Vendors.

Worked with outside vendor to institute a global packaging quality control

program (implemented September 2009.)

Directed design, development and implementation of on-line packaging

routing automated workflow, and approval process.

Recognized in Private Label Buyer Magazine, June 2010 issue for the impact

rebranding on DG business.

Negotiated pricing and contracts for all packaging artwork, photography,

prepress, print quality program globally, saving the company over 20% in 2

years.

Kraft Foods/Nabisco, East Hanover, NJ 2001 - 2008

Senior Packaging Quality Manager- Global Brand Design & Innovation

Responsible for all packaging prepress, production, and print quality for

all Nabisco Cookies, Crackers, and Salted Snacks products utilizing

Flexographic, Gravure and Offset Print processes. Responsible for all

financial aspects for all brands for prepress and production art budgets.

Interface with Marketing, internal cross-functional teams, design firms,

separators and printers to ensure accurate reproduction of all types of

packaging, all print processes, multiple substrates. Responsible for all

packaging including all new product launches, redesigns (including Global

projects). Manage five on-site Production Managers, Site Manager. Manage

all packaging pre-production activities for $3-5 million per year in

prepress work for more than $350MM in annual packaging spend.

Led productivity improvement initiatives addressing digital workflow,

vendor production optimization, "short-run" digital printing, digital

plates for cost savings & increased speed to market

Led and completed new product launch in 2006 that printed in 6 countries

(including development of all graphics, timelines and print quality for two

different flexible packaging structures including on-site press approvals

in 4 different countries)- Won two Kraft awards for completion on time and

on budget

Worked w/cross-functional and outside suppliers to develop and implement

new "Snack and Seal" re-sealable cookie cracker packaging for all Oreo,

Chips Ahoy, Newton's Packaging meeting all dates and budget requirements

Won 6 awards over the past two years (personally led two flexible packaging

cost savings projects that resulted in savings in excess of $600,000 per

year through use of color reductions and print process changes)

Qualify all new packaging suppliers, packaging bid-package transitions and

cost enhancements

Monitor all vendors print quality and adherence to Prepress / Print

standards and policies

Work with vendors on quality improvement processes. Part of team that

redesigned packaging workflow from Design through Final production for

improved speed to market and productivity

All job performance appraisals at Kraft were either Exceeds or High Meets

Ratings

Was panelist/speaker at Gravure Association of America in January 2008

Premedia Conference

Represented Kraft in receiving a 2008 Gravure Golden Cylinder award for new

Oreo Snack and Seal

Graphic Art Service, Marietta, GA 2000-2001

Packaging Production Manager

Responsible for the start up and management of packaging prepress

production unit, including approval of production schedules, print

specifications, and internal budgets within multiple plants

Supervision of installation of large format output device, rip and front-

end systems

Assist sales staff in packaging technical areas and building sales

Develop and implement production, quality control procedures for packaging

prepress

Supervise hiring, training and managing production staff

Seven Worldwide (Formerly Wace Imaging), Atlanta, GA 1997-

2000

Packaging Production Manager

Profit margin and cost accountability of all packaging pre-press

activities. Directing all processes from conversion of packaging artwork

through final film and proof delivery for multiple customers.

Facilities management, supervision of high-end computer system (Barco)

staff, customer service, proofing and stripping personnel. Design,

implementation, and control of all workflow of packaging activities.

Start up of packaging production unit that realized a second year sales

volume of $1 million with profit of approx.25-30%

Contribution of $70K net profit to the Atlanta operation's overall bottom

line

Hire, train and manage staff for multiple shifts

Start-up and production management of an in-plant offset plate making

operation at a customer site (monthly volume of 400-500 plates.)

The plate room billed in excess of $1 million over a 2-year period. This

operation contributed net profit in excess of $250K per year to Atlanta

plants bottom line

Mead Packaging, Atlanta, GA 1994-1997

Graphic Services Manager

Bottom line responsibility for all graphic development and production for

soft drink, brewery, and general packaging. Department production volume

of approximately 1400 graphics changes/year. Graphics billing for all pre-

press and plate making activities ($4-5 mm/ year.) Served as primary

liaison between six printing plants, suppliers, and customers. Management

of 10 professionals (department budget of $250m/ year.)

Contribution of revenues in excess of $5 million/year to the bottom line

Led the redesign and implementation of a complete workflow restructuring

and process re-engineering

Spearheaded and led all efforts in the area of new technology development

(inks, print improvements)

Researched and managed the implementation of ISDN, remote viewing and

proofing systems, and installation of new computer graphics systems

Use of thermochromic inks and other new technology to give Mead competitive

advantage

Worked closely with sales staff and management to ensure department met or

exceed customer expectations

Philip Morris USA, Richmond, VA 1990-1994

Technical Packaging Specialist

RJR/Nabisco, Nabisco Biscuit Co., East Hanover, NJ 1984-1990

Graphics Production Manager- Biscuit Marketing Division (1989 to 1990)

Graphics Coordinator/Buyer- Corporate Purchasing (1984 to 1989)

Education

Rochester Institute of Technology, Rochester, NY - B.S. Degree in Printing

Management and Technology - Focused coursework in color separation and

reproduction. Member of Tau Epsilon Phi Fraternity (held offices of

President, Vice President and chairman responsibilities.) Awarded National

Service Key and elected Chapter Brother of the Year. I paid my entire way

through college.

Printing Industries of Metropolitan New York Night School

Line/ Halftone Camera Course. Awarded the Cassel Ronkin Award for

excellence.

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