Marketing Manager

Courtney Zimmerman

**** ******** ****. ***. **** Dallas, TX 75209

817-***-**** / ***********@*******.***

Marketing / Project Management / Interactive Media

SUMMARY OF QUALIFICATIONS

Strategic, tenacious, and highly skilled marketing and project management

professional, powered with 8 years of success in creative campaign

development, product lifecycle development and in-depth marketing research

expertise in diverse business environments. Known for strong verbal and

written skills, the ability to manage multiple projects at any given time,

developing innovative marketing strategies, and increasing overall sales

and profit among existing accounts/products. Expertise in developing a

department from the ground up, high-quality brand development initiatives,

creative enhancements, competitive market research and cutting edge

technological trends. Respected leader; capable of identifying and

inspiring passionate individuals to help deliver consistent

results/increase to the bottom line. Uncompromised commitment to delivering

management and customer service excellence combined with the highest degree

of integrity in all business relationships and transactions.?

Field/ Marketing Management Email Marketing

Social/Interactive Media

Project Management Content

Editing/Proofreading Public Relations/Corporate

Communication

Direct Mail/Print Company Branding

Team Building/Management

PROFESSIONAL EXPERIENCE

LiquidAgents Healthcare: Marketing and Communications Manager

June 2012- March 2013

. Managed all in house marketing efforts including all regional and

national segmented email campaigns

. Responsible for maintaining all website content/imagery and

established Google Analytics tracking system which increased total

website traffic by 65% (email marketing and social media efforts)

. Managed all Social Media efforts and increased FB, Twitter, LinkedIn

and Pinterest analytics up to 75% in 10 months

. Implemented new branding initiatives that include: enhancing corporate

online, print and media related materials

. Worked directly with CEO, Director of Operations, Director of

Recruiting, Director of Sales and Director of IT

Doctors In Training (Online Medical Education): Marketing Manager

October 2009- June 2012

. Managed all main in-house monthly/annual Email/Direct Mail Marketing

Campaigns for all traditional mediums (8 different products)

. Aligned strategic marketing campaign efforts with Sales Team

initiatives and created annual strategies for National presentations

as well as collateral items

. Generated over $3 million since 2009 as a direct result of strategic

marketing campaigns (email, direct mail and online efforts)

. Company experienced over 300% growth from all marketing

efforts (2009-2012)

. Managed 15 annual National/Regional Medical Conferences/Trade Shows

(2009- 2012)

. Worked closely with Vice President, Director of Marketing, Director

of Production and Director of IT

Razor Business Strategies- Account Executive (Domino's Pizza Account)

January 2008-September

2009

. Managed and executed Direct Mail pieces (coupons) for 6 markets

including: Phoenix, Las Vegas, Seattle, Minneapolis, Rochester and

Salt

Lake City

. Acted as main communication liaison between the Corporate Marketing

Manager's of Domino's and the creative studio for all print projects

. Communicated/negotiated with 3 different vendors for all Print LSM

(miscellaneous) projects that were not produced in-house

. Responsible for annual/monthly Flowchart/Budget maintenance on all

print vehicles that were assigned to my designated markets

Martin Jay Retail Group (Leo Burnett)- Assistant Account Executive

April 2006-

January 2008

. Lead backup/traffic coordinator on Saab account and frequently

facilitated media calls

. Responsible for all Print Production and Saab Broadcast Traffic (Main

publications included Texas Monthly and D Magazine)

. Computed Monthly Sales Analysis/Inventory information for all 20 in

house markets

. Was in charge of Omniture Reports/Internet Substantiation upkeep

. Worked closely with three Account Supervisors on main Cadillac/Hummer

accounts and helped build LMG Meeting decks

EDUCATION

University of Oklahoma - Bachelor of Arts, College of Journalism and Mass

Communication 2005

Major: Advertising/Marketing, GPA of 3.65

Professional Activites: Member of the Direct Marketing Association, OU Club

of Dallas

Continuing Education/ Industry Skillset:

. Dale Carnegie- 7-Week Leadership and Management Training Certification

(2010)

. Adobe Photoshop CS6 Beginner and Intermediate Training Certification

(2013)

. HTML/CMS- Intermediate Level (Working knowledge of Magento and

WordPress platforms)

. Microsoft Excel Training (Completion of Levels 1 and 2)

. Intermediate SalesForce Experience

. Intermediate SQL Database Experience

. Intermediate Microsoft Project Experience

Volunteer Work: Salvation Army, Frisco Family Services, Girl Scout Troops

of America (Thanksgiving Meal Box Preparation)

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