Cell phone: 972-***-**** Email: abustj@r.postjobfree.com

LinkedIn: http://www.linkedin.com/in/raizarehkoff

Successful track record translating highly complex concepts into messages that effectively resonate with audiences across multiple media platforms,

determining the appropriate mix of integrated communications, and identifying deficiencies in process to offer actionable strategies that drive business

results. Demonstrated success driving growth in targeted markets through implementation of key communication resources. Understanding of social

media marketing strategies and trends with the ability to effectively integrate these e resources to drive business goals.

DIRECTOR OF COMMUNICATIONS

Marketing Communications / Corporate Communications & PR / Social Media / Employee Engagement & Development

SUMMARY OF QUALIFICATIONS

PhD in Public Communication. Communications Professional with over 10 years of experience executing communication strategies and leading

comprehensive plans in support of business goals and objectives. Proven ability to provide strategic and tactical communication plans, vision, and

direction in fast moving, energetic, and publicly held companies. Managed an accomplished team of creative, editorial talent, and external agencies

necessary to deliver brand standards, campaigns, and associated marketing activities and deliverables. Effectively collaborated and led a broad

spectrum of disciplines including global brand management, corporate web sites, online marketing, sales enablement tools, and print/promotional materials,

including news releases, videos, brochures and articles targeting multiple audiences. Vast experience planning, executing and coordinating logistics for

national, regional and international key industry meetings and tradeshows.

Consistent record of reliability and reputation for excellence and time management. Exceptional team player with the ability to motivate others. Fluent in

English and Spanish.

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PROFESSIONAL EXPERIENCE

Vertex Business Services (Richardson, TX)

Director of Internal Communications & Employee Engagement (Nov. 2012 present)

Leading and managing the development of internal communications and employee engagement programs to key business challenges, including

communications strategy, messaging, employee branding, and tactical plans. Some key achievements:

• Actively engaged with all functions and support all areas of the business to align teams with strategy, priorities and progress, as well as evaluation

of opportunities to improve engagement of employees at all levels, encouraging both top down and bottom up communication.

• Led communications development and delivery for sensitive and confidential issues with both external and corporate wide implications.

• Led, managed and launched new company core values and organizational culture.

• Developed and coordinated various employee related activities, meetings and corporate events, including employee engagement survey and

leadership summit.

• Successfully led and managed new design, implementation and deployment of internal and external websites.

• Developed and executed internal communications strategy for the entire company.

• Managed external suppliers to ensure delivery of agreed objectives to time and budget.

• Collaborated with marketing communication team in various external communications projects.

Orthofix International (Lewisville, TX)

Marketing Communications and Events Manager (2011 2012)

Led the creation and delivery of online and printed marketing communications, and corporate wide communication initiatives, ensuring consistency in

messaging and brand image in alignment with the corporate brand guidelines. Effectively led and managed planning and logistics for national, international

and regional key industry meetings.

• Developed and led corporate and marketing communications plans, and helped oversee global implementation.

• Created, evangelized, and drove world wide adoption and maintenance of brand and communication standards.

• Managed corporate web properties for key content delivery, sales support and messaging, including training and education, sales tools.

• Designed social media strategy for the organization.

• Managed the development of corporate & product marketing collateral, including corporate brochures and promotional communications.

• Coordinated and supervised national conventions with attendance ranging from 400 – 5,000 HCPs inline and island booth properties.

• Successfully negotiated contracts to maximize company’s cost savings and secure vendors to support events – International and National

destinations, venues, A/V, F&B, transportation, etc.

• Managed and reconciled $3M annual budget for national and international exhibits, meetings and tradeshows.

• Supported four Area Vice Presidents and over 8 Regional Sales Directors to organize corporate events and national sales meetings.

• Extensive domestic and international travel experience.

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PROFESSIONAL EXPERIENCE

• Led communication initiatives to increase market penetration, including surveys, audits, webcasts and video testimonials. Designed learning vehicles

to educate internal and external audiences on product’s benefits as well as company’s vision, mission and values.

• Assisted Directors and Managers with communication strategies while providing sound counsel. Interfacing and occasionally influencing business

unit leaders to develop strategies and tactics to meet unit’s objectives.

• Created and published an entire library of presentations for both internal and external customers. Wrote and designed product promotional material &

marketing collateral, including direct to customer initiatives.

• Wrote and managed content for both internal and external websites to ensure that overall content reflected the image and identity that set the

company apart (Website, intranet and SharePoint).

• Proven experience working with internal and external audiences while maintaining the corporate identity and coordinating the production of marketing

materials for their regions.

• Worked closely with media agencies and companies to create marketing campaign and promotional videos for employees and customers.

• Coordinated and facilitated focus groups and surveys to accurately measure customer satisfaction, product awareness and effectiveness of

communication tools.

• Developed customized training modules (i.e., Strategic Consulting, Healthcare Economics) and managers’ training.

• Assessed and re designed the screening process for new hires. Experience recruiting and screening talent for various roles. Launched the new

Promising Leaders mentorship program. Performed data analysis and evaluation of new HR programs focused on career development and succession

planning. Collaborated as a reviewer and editor for annual report and compensation press releases.

• Led Diversity and Inclusion initiatives, including the first corporate wide Inclusion Awareness Conference as well as the creation of the first employee

network group (ERG). Coordinated all communications among 16 different divisions worldwide through marketing material and messaging. Wrote and

distributed quarterly newsletters and managed database of members.

AT&T Headquarter (Dallas, TX)

Communications Manager – Talent Development & Diversity Consultant (2011)

Consultant responsible for providing a broad range of communications and marketing support to the organization. Collaborating with various departments to

create and manage cross organizational, integrated marketing strategies; developing communication plans for talent development and learning services.

• Developed communication tools and strategies to support effective and efficient messages and engagement of stakeholder groups.

• Liaison for the development and production of company wide initiatives, promotional events, web site production and other collateral.

• Provided writing and editing support for all outbound communication including internal and external communications, website content, and

diversity and inclusion articles.

• Designed and developed high quality communications content, including videos, presentations, speeches, and press releases.

• Revised and edited existing internal communication materials for marketing effectiveness, cross selling implications and adherence to brand

guidelines.

PepsiCo (Plano, TX)

Sr. Communications Consultant (2010 –2011)

Led and managed internal communication projects and initiatives in support of new technologies and projects driven by the Chief Technology Officer.

Developed strategic marketing communication plans and programs to drive and increase user adoption. Led company wide collaboration program including

social media policy awareness, launching new website and branding campaign. Collaborated with other departments to develop end user brochures and

training programs.

Stryker Corporation (Kalamazoo, MI)

Communications– HR Specialist (Talent acquisition & development Diversity) (2006 – 2010)

Developed and executed the internal and external communication strategy, including brand management and messaging.

MEDIA EXPERIENCE

Assignment Desk Editor Intern CNN En Espanol Atlanta, GA (2002)

• Gathered and monitored international & national news agencies.

• Provided news coverage assignment to foreign correspondents.

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Radio On air Personality/Executive Producer 89.7 FM Venezuela (1999)

• Hosted and produced the No.1 show during prime time.

• Increased radio ads revenue by 30%

News Reporter/Media Liaison Venevision, Venezuela (1997 1999)

• Wrote and reported stories through direct interviews, observation and research.

• Built close relationships with other media outlets and customers.

• Produced and reported commercial ads and campaigns for major customers.

TEACHING EXPERIENCE

Georgia State University (Atlanta, GA)

Teaching/Research Assistant – Department of Communications (2002 2006)

Taught and developed a variety of core communication courses including Speech, Interpersonal Communication; Research Methods in Communication; Intro

to Mass Communication Research & Information Technology; Human Communication; and Public Speaking. Accomplishments include:

• Developed curriculum for coursework. Published course objectives, assignments, examination dates and weight distribution of evaluation

categories.

• Observed and accounted for diversified learning needs among students. Implemented projects to create positive results in individuals and groups.

Stimulated class discussions.

• Participated and conducted quantitative and qualitative studies including surveys, experimental designs and focus groups.

• Coauthored and published various communications studies in major academic journals such as, Journal of Communications, Communications

Research and Online Media.

SPEAKING ENGAGEMENTS & PUBLICATIONS

• “Young Voters’ perceptions of media influence in the 2004 U.S. Presidential campaign: Social Identity and Religion Affiliation.” Journal of

Communications. January, 2010.

• “The Role of Racial Identity in Responses to Thin Media Ideals: Differences Between White and Black College Women” (Top 10 articles

during 2009). Communication Research, 36, 451 474. Yuki Fujioka, Erin Ryan, Mark Agle, Melissa Legaspi and Raiza Toohey (2009).

• “Socialization to Work in Late Adolescence: The Role of Television and Family.” Journal of Broadcasting & Electronic Media. First authors:

Cynthia Hoffner and Kenneth Levine (2008).

• Interpersonal Communication and New Media: Blogging. Georgia State University 2nd Annual PhD Conference. Atlanta, GA (2006).

• “Does romantic TV content moderate the relationship between satisfaction and development of parasocial romantic relationships

among dating individuals?” International Communication Association. New York, NY (2005).

• “Predicting viewers’ romantic expectations: TV viewing perceived realism and parasocial relationships with favorite TV characters.”

International Communication Association. New Orleans, LA.

EDUCATION

PhD, Public Communication (2007)

Georgia St. University Atlanta, GA

Major: Marketing & Media Communication

GPA: 3.8

MA, Communications (2001)

Georgia State University Atlanta, GA

GPA: 3.7

BA, Mass Communications (1995)

Universidad Central de Venezuela

Concentration: Journalism & Mass Media

Graduated with Honors

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CERTIFICATIONS

Social Media Marketing University (2011)

• Social Media Marketing Strategies

• The Big Four: Facebook, Twitter, LinkedIn and YouTube

eMarketing Association (2011)

Advanced Social Media Marketing Certification

SOFTWARE

Web content management, SharePoint, MS Office, PowerPoint, Photoshop, InDesign, Publisher, and Contribute among others.

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