Project Manager

Tiffany L. Smith

**** ***** **** **.• Livermore, CA • 94550

Home 925-***-**** • Mobile 510-***-****

e-mail: ***********@*****.***

Senior Project Management Professional

Highly motivated project management professional with a proven track record of delivering SaaS based,

B2C and B2B web sites that provide a best-in-class user experience and advance the company’s overall

business. Successful at pulling together cross-functional teams, managing the details as well as the big

picture, and communicating across all levels of an organization. Consistently recognized as a self starter,

creative problem solver, and thoughtful leader with a passion for delivering excellence.

Areas of Expertise

Technical Project Management Product Management Business Analysis Quality Assurance

Strategic Planning Budgeting Vendor Management

Online Advertising SEM Email Marketing Creative Services

SaaS Telecommunications Consumer and B2B e-Commerce

Financial Account Management Demand Generation Search Content Management

Professional Experience

ActiveSite, Livermore, CA July 2006 - Apr 2013

Project Manager, Online Marketing Manager

Provide program management, business analysis, and strategic planning for corporate website

development, online advertising and email marketing initiatives, web-based software development, and

content management programs. Notable projects include:

Reply.com - Expanding functionality of real estate lead generation platform, Implementing online

advertising and email marketing campaigns

Managed cross-functional project teams from requirements gathering through development and

implementation

Designed, implemented, analyzed and reported on business intelligence to monitor effectiveness

of marketing campaigns and functional changes.

Managed alliance marketing relationships and negotiated contracts

Hitachi Data Systems - Content management for sales and value-added-reseller intranet

Managed continuity of content changes across all affected customer touch-points in support of

ongoing product launches

Pleasanton Mothers Club - content management and development of enhanced functionality for not-for-

profit parenting website

Authored and edited web content

Developed enhanced web-site functionality for online event sign-up, membership renewal, and

sponsor advertising

LYNQE LLC - Email marketing campaigns for annual regional sporting events

Provided strategy for and implemented weekly email marketing blasts to drive event recognition

and registration

Identified strategic partnerships to cross-advertise and further increase event revenue

T-Mobile USA, Bellevue, WA (contract) Dec 2003 - July 2006

Senior Project Manager

Engaged as project manager and .com subject matter expert for highly visible, business critical account

management and e-commerce initiatives, including a complete redesign of the account management

portal, migration of the account management portal to completely new billing engine, implementation of

a new prepaid self-service portal, implementation of natural language search across all of .com, and

implementation of a content management and personalization system

Project managed multiple concurrent projects end-to-end, including resources, budget, schedule,

business requirements, user acceptance testing, and launch

Partnered with multiple business units to define requirements for the e-commerce and online

account management experience

Documented all business and functional requirements and facilitated detailed reviews with IT

Managed definition of interaction and visual design and reconciled all functional requirements to

the new design

Managed .com road-map for phasing in multiple projects over a period of 3 years

Defined success metrics and analyzed weekly, monthly reports and recommended changes to

road-map

Organized and facilitated usability and multi-variate testing on user interface prototypes as well as

user acceptance testing prior to project launch

Communicated project and road-map status to stakeholders and executive sponsors

Interfaced directly with development team during roadmap approval, requirements acceptance,

development, testing and implementation

Partnered with Marketing and Customer Care to manage “business-as-usual” site changes

alongside major functional changes

Managed relationships with external partners (creative agencies, content management vendor,

online account management vendor)

Served as .com subject matter expert for all other company projects

Analyzed impacts of all business changes to the .com experience

T-Mobile USA, Inc.

Apr 2001 – Dec 2003

Senior Web Marketing Manager

Managed the T-Mobile.com Marketing team and all it’s functions, including prioritization of product and

customer service driven changes to the site, implementation of marketing initiatives, partnership with

Information Technology, web-site analytics, creative services, and our own road map and design and

functionality related projects. Major initiatives included a complete visual rebrand of the site,

implementation of analytics application to create our business intelligence dashboard, standardization of

production processes and tools, and selection of a new creative agency

Managed day to day traffic and operations for www.t-mobile.com and my.t-mobile.com

Managed team of producers, analysts, web designers, and editors

Program managed all web initiatives, outlining a 5-year roadmap for functionality, usability and

design, and business intelligence needs

Executed Marketing’s online campaign strategies (email, SEM, PPC/PPP, micro-sites)

Managed relationships with all internal stakeholders, including Customer Service, Marketing,

Product Development, Engineering, and IT

Analyzed weekly and monthly site analytics reports; communicated successes as well as areas for

improvement across all levels of the organization

Created project business cases and annual budget requests for capital projects; managed annual

budget

Managed engagement of creative agencies and software vendors

Created team organizational structure after move from IT to Marketing

Entricom, Inc.

Nov 1999 – Apr 2001

Product Manager, Business Analyst

Lead business analysis of and product definition for telecommunications provisioning and number porting

SaaS applications. Served as project manager for client implementations.

Defined business and functional requirements for web-based telecommunications software

applications

Managed client relationship during requirements gathering and implementation

Managed project schedule for client site implementation

Defined test case scenarios and executed user acceptance testing with client team

Partnered with client team to gather, analyze and document customization requirements

Acted as interface between client and internal development team during build-out of

customizations and implementation

XO Communications (f.k.a. Nextlink Communications, Inc.)

Feb 1999 – Nov 1999

Project Coordinator, Business Analyst

Comsys

Feb 1998 – Jan 1999

Technical Recruiter

Parker Professional

May 1996 – Jan 1998

Business Process Analyst (on contract at Microsoft), Recruiter

Technical Skills

Proficient in Word, Excel, Project, Visio, PowerPoint, Publisher, Outlook, Adobe Photoshop, Mac OSX,

Pages, Numbers, Keynote; Working knowledge of HTML, CSS, SaaS, Web 2.0 and back office

technologies; Working knowledge of enterprise applications including Natural Language Search,

Epiphany Campaign Management, Compass and Microsoft MapPoint, Primus, SafeHarbor, Remedy,

RightNow, WebTrends, WebLogic, T-Mobile proprietary systems for Billing, Analytical Data Marts and

Customer Profiling, and Content Management & Personalization

Education / Certifications

University of Washington, Seattle, WA, 1997 – BA in Organizational Sociology

Chabot College, 2013 - Pre-nursing, accepted into ABSN program at Samuel Merritt University

Project Management Institute – Currently studying for PMP Certification

Associations

Member of Project Management Institute - San Francisco /East Bay Chapter (PMI-SFBAC)

Member of Project Management Institute (PMI) and the eBusiness special interest group

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