Richard Brooks
** ********** ***** . **** *******, NY 11768
631-***-**** (home) . 631-***-**** (cell)
***********@*****.*** . http://www.linkedin.com/in/rabrooks
A senior information technology professional with hands-on experience
motivating staff, directing projects, building client relationships and
bridging gaps between business and technology functions. A persuasive
communicator who leverages a highly collaborative style to drive results
throughout the organization. Proven experience in structured analysis,
business design and project lifecycle. Solid interpersonal skills with the
ability to communicate effectively to both technical and business
personnel at every corporate level. Experience includes building and
managing systems to support B-to-B and B-to-C business models.
CORE COMPETENCIES
Project Development & Management . Strategic Planning . Change Management
Applications Development . Team Leadership . System Migration and
Integration
Client & Vendor Management . Capacity Planning . Business Needs Evaluation
Quality Assurance . System/Software Testing . Long & Short Term
IT/Operational Planning System Migration and Integration . Data Conversions
SELECTED ACCOMPLISHMENTS
Managed the consolidation of a number of systems and customer databases
which contained over 3 million customer accounts due to a merger of three
club business, resulting in a long term saving of approximately $20M
(through software and software retirement, resource reduction and location
consolidations).
Initiated, managed, and implemented a conversion to Service Oriented
Architecture (SOA) for a web re-platform project. This conversion project
enabled fulfillment systems to be easily integrated to all web
applications. Effort contributed to sales revenue increases.
Developed and managed project plan for the implementation of a decision-
support database, which enabled the company to customize its marketing
efforts to highly defined customer targets, increasing customer awareness
of product and satisfaction.
Managed all aspects of the creation of a DVD subscription type club,
including its web presence (yourmovies.com). This included technical
design, resource planning and allocation, project management and execution
and QA testing.
PROFESSIONAL EXPERIENCE
DIRECT BRANDS, INC., Garden City, NY
Director - I.T. Projects, 2011 - 2012
Responsible for directing all aspects of the project management office for
Direct Brands, a $500 million direct-to-consumer books, movies and music
business.
Organized and led the development of the Project Management team consisting
of business analysis and project management functions. Developed a process
and methodology for managing the implementation of new business concepts.
Established and implemented a master planning process used by executive
management to identify and set priorities for the business. Coordinated
the monthly prioritization process with key business leads.
Oversee the management of all projects within the company by aligning
business and information technology resources to achieve corporate goals.
DIRECT BRANDS, INC., Garden City, NY
Director - Applications Development, 2005 - 2011
Successfully directed applications development activities for the core
fulfillment systems supporting both B-to-C and B-to-B processes.
Functional areas supported include customer service (200+ representatives
managing customer contact with 7.5 million active accounts), transaction
processing (data entry, scanning and payment processing systems handling
120,000 customer orders per day) and distribution.
Led a staff of 50+ professionals organized into four application teams
across four U.S. locations. Regular, independent staff surveys
consistently reflected a high degree of staff motivation, job satisfaction
and team spirit.
Responsible for developing and managing an annual budget of over $6 million
in staff salaries, consulting, hardware, software and T&E.
Managed the development and implementation of numerous service oriented
architecture applications J2EE, Websphere, Oracle, .NET and COBOL. These
systems were the first SOA compliant application for the company and
integrated with existing legacy applications, including mainframe
fulfillment (COBOL, DB2) and the online customer service system (VB.net).
Responsible for all aspects of the customer fulfillment system, including
maintenance, new development, production support and system upgrades.
Areas of the system include new member enrollment, order processing,
product returns, A/R, royalty, shipping and account maintenance.
Managed all aspects of an initiative to expand the available number of
product SKU's, from a limitation of 100K to 1 billion. Tasks included
technical design, staffing, project planning and management, coordination
and execution of data conversion and migration and post production support.
Managed relationships with many external staffing contractors, acquiring
consulting services on an 'as needed' basis, in tandem with appropriate
cost control.
Implemented an off-shore staffing solution, where recently reduced existing
staff levels were augmented with off shore staff, utilizing 'ramp up/down'
methodology, resulting in a potential savings of $350K/year.
BOOKSPAN, INC., Garden City, NY
Project Manager/Senior Developer - CRM Applications, 2000 - 2005
Responsible for supporting the development and maintenance of several
internal Oracle based CRM applications, with a user community of over 250
employees across multiple locations.
Created and executed several packages and stored procedures which converted
large amounts of data from an MS Access based marketing planning tool to
the legacy Oracle based tool. This conversion was part of a larger
enterprise wide conversion, after a corporate merger with a major
competitor.
Created and maintained over 50 custom Oracle Discoverer reports. Resolved
various user issues.
Developed and executed user training sessions for both the application as
well as the reporting tools.
Mentored several junior developers, focusing on both technical skill
development and business awareness.
DOUBLEDAY DIRECT, Garden City, NY
Senior Business Analyst, 1990 - 2000
Proactively communicate and collaborate with external and internal
customers to analyze information needs and functional requirements and
deliver the following artifacts as needed: (Functional requirements
(Business Requirements Document), Use Cases, GUI, Screen and Interface
designs).
Spearheaded a project to install new 100+ seat Telemarketing call centers
in 3 locations in the U.S., one location in Canada and one location in the
U.K.
Led a team which was responsible for the creation of the company's first
web presence in 1995. The company would go on to create of 40 eCommerce
sites.
Single-handedly developed the company's first Intranet site.
Responsibilities included design, creative, content and system
administration.
Recipient of the 1999 President's Award. This award is presented annually
to a select group of individuals who are deemed 'top performers' in the
company.
CHEMICAL BANK, New York, NY
Controller, 1988-1990
Responsible for managing the financial and accounting reporting
activities for the Automated Clearing House (ACH) department.
Communicate and work with business managers and staff to ensure accurate
and timely reporting of financial information.
Responsible for insuring that all cost activities are prepared, reported
and tracked accordingly
Prepare as well as provide directions in preparing audits, financial
statements and other fiscal reports
TECHNICAL
Service Oriented Architecture, Websphere/ATG based e-Commerce platform,
Java/J2EE, .Net, Oracle, COBOL, ERP, CRM, Data Mining Software, Oracle and
DB2 databases, Data Marts, Client server, AIX and Solaris based UNIX
servers, IBM Mainframe, Enterprise Service Bus utilizing IBM products,
Visio, MS Office Suite, MS Project, MS Visio, MQ series, CA-Clarity, TOAD,
PL/SQL Developer, QMF, SVN Subversion
EDUCATION
BBA, Business Administration, Dowling College, Oakdale, NY
PROFESSIONAL DEVELOPMENT
Agile and Waterfall Development Methodology
Learning Tree: SOA, Software Project Management, Oracle Development
Oracle University: PL/SQL Programming
Hofstra University UCE: Database Design, COBOL, C++, UNIX, .NET