Sales Manager

RESUME

Buranday, Geoffrey Gomez

Contact Information

Address: **** * *********** *****, **** Grande, AZ 85122

Mobile No: 434-***-**** Home Phone: 434-***-****

Email Address: ****************@*****.***

Personal Particulars

Currently on H4 visa but willing to process H1B visa if sponsored by employer.

Educational Background

Bachelors/College Degree

Field of Study : Bachelor of Secondary Education

Major : Biology

Institute/University : University of the Philippines, Diliman, QC, Philippines

Graduation Date : Mar 1994

Employment History

Splash Corporation

Position Title : Customer Development Manager (under the Customer Business Development

Group, formerly named as the Trade Marketing Group with position title of Key

Account Manager)

: Nov 10, 2003 – May 26, 2009

Duration

Industry : Consumer, Personal Care (CPG/FMCG)

Work Description:

Planning & monitoring m y district’s P&L & ensure that targeted Contribution Margins (bottom line) & ABP

(top line) are achieved, forecasting & planning of Annual Business Plan & Direct Selling Expenses.

Joint business planning & maintaining excellent relations with accounts, regular Business Reviews with

distributor & trade partners.

Ensure distribution of products, BTL promotions initiated by Consumer/Brand Marketing, & forecasting of

IPV of NPI’s.

Negotiating & influencing high ticket & large volume trade purchases.

Evaluation of Distributor Performance in terms of OTIF(On Time, In Full) deliveries, ICO adherence for

existing products & NPIs, & AR performance.

Monitoring & executing merchandising guidelines as well as partnering with trade partners on category

management where Splash Corp is category leader (Skin, Body, & Face Care Category).

Managing trade & distributor inventory so as Skewing Targets are achieved.

Planning, implementing, & evaluating business building programs.

Managing & providing training to distributor personnel & third party personnel.

Achievements:

1) Customer Development Manager of the Year 2006

2) Best In-store Promo Plan among all Key Account Managers as Judged & Awarded by

Josiah Go during the KAM Certificate Program conducted by Mansmith & Fielders.

3) Consistently achieved the Annual ABP, developed & grew the Splash Corp. core brands in

the NCCC Supermarket Chain by 20% annually.

Trainings:

KEY ACCOUNT MANAGEMENT CERTIFICATE PROGRAM by JOSIA GO of Mansmith & Fi elders.

a. FORECASTING, CUSTOMER INFORMATION MANAGEMENT & ACCOUNT BUSINESS

PLANNING

b. BUSINESS COMMUNICATION & NEGOTIATION SKILLS SEMINAR

c. SYSTEMATIC MANAGERIAL ANALYSIS PROGRAM (The Executive Development

Institute of Asia Business Consultants, Inc.)

d. FUNDAMENTALS OF MARKETING (FOCUS ON TRADE PROMOTIONS & EVALUATION)

e. EFFECTIVE PRESENTATION SKILLS TRAINING

Colgate-Palmolive Phils., Inc.

Position Title : Account Manager

Duration : May 2003 - Nov 2003

Industry : Consumer, Personal Care (CPG/FMCG)

Work Description:

Ensures effective implementation of all sales/promotions programs and the prompt resolution of issues

affecting key accounts on a daily basis.

Develops/implements specific account activities in order to build offtake and/or product presence.

Achieves/implements product ranging, distribution, pricing, and fixturization plans in key account outlets.

Monitors/reviews key account sales, volume, delivery, pricing, promotion, collection and returns

performance.

Collects/monitors key account receivables.

Assists in the development of the account forecast and account review plan.

Syngenta (Phils.)

Position Title : Sales & Field Marketing Representative

Industry : Chemical / Fertilizers / Pesticides

Duration : May 2002 - Aug 2002

Work Description:

Managed the accounts of key accounts (distributors, dealers & direct accounts), sales forecasting, and

supervision of the implementation of marketing plans by 4 indirect reports (agricultural technicians).

SmithKline Beecham/GlaxoSmithKline Phils.

Position Title : Professional Sales Representative

Industry : BioTechnology / Pharmaceutical / Clinical research

Duration : Jan 1994 - Aug 2001(early retirement due to global merger)

Work Description:

Monitors competitor activities to determine the competitors mark eting strategies and

formulate/conceptualize necessary marketing plans counter such activities.

Prepares reports on the progress and other developments related to the promotion of the company’s

products.

Manage customer accounts and monitors the sales and inventory levels at the distribution outlets within

the assigned territory in coordination with the distributor and distributor salesman.

Conducts other promotional activities such as film showing, health clinics, and lobbying at key outlets

aside from customer relationship building activities(daily call visits of target customers -MDs &

pharmacists).

Implement strategies formulated by the Sales and Marketing Departments and ensure achievement of

expected ROI.

Conducts regular sales visits/calls to target customers in the designated territory.

Experiences & Trainings Gained:

1.Trainings in Business Development as well as other trainings and seminars in Selling Skills, Customer

Relationship Building, and Product Presentation Trainings.

2. Experience in MS Office applications.

Achievements:

Achieved the #3 national sales performance last 1996 for a single product and was sent abroad as

incentive. Successfully launched all new products of the company in the territory and posted significant

growth in sales (AVANDIA-2000/2001).

Additional Info

Awards:

Civil Service Exam topnotcher'98 Caraga Region (91.8% rating)

Class Salutatorian (High School)

Class Valedictorian (Elementary)

Personal Strengths:

Aggressive, results-driven, team player, adaptable and flexible, people-oriented & task- oriented

leadership/management style.

Skills:

Highly Proficient in MS Office & SAP (a business information application software used by Splash

Corp. & Colgate-Palmolive Phils.)

References

Available upon request

GEOFFREY G. BURAND AY

Contact this candidate