Manager Management

N ame: Rupali Saha

Phone : 083********

E mail : r *****.******@*****.***

Permanent Address: Maple -01,Hiland Woods,Near City Centre-02,Kolkata

PGP M M (PR) and MSC( Mass Comm.) Generating leads,

P lanning,Scheduling, Client Servicing, Corporate Communication,

P lanning and Execution of Events, Social Media Manager,Media

p lanning, Team Leading, Public Relation and New Business Development.

A Brief Overview

Organisation : S mart F incon Pvt.Ltd ( Pune)

Du ration : Since Oct 2012

D esignation : PR Executive (6 Months )

I ndustry : IT Company

A PR professional in Handling end to end PR activities, Media L iaising,

W riting Press Release, Client Servicing, Corporate Communication,Planning

and Execution of Events, Social Media Manager.

Possess strong in terpersonal, communication skills and analytical skills. A self-

motivated and diligent individual with f lexibility to adapt to different situation .

P r ima ry Responsibilities :

Keeping daily t rack of media movement

L iaising on a daily basis with clients and the media, often via telephone and

email and develop media relations.

Coordinating media interactions

Monitoring media t rends to leverage client expertise

Coordinating product reviews for tech clients and t racking the reviews

New business development

Areas of Exposure:

Relationship Manager / Public Relations

Building and maintaining media relationship to leverage mileage

Tracking media movements

Tracking industry story t rends

Coordinating media interactions- one on one/ telephonic/ email.

C lient Servicing/ Corporate Communication

Monitoring, Analysing and updating clients on industry movements

Co-ordinating product reviews ad t racking coverage

Co-ordinating media interaction in adherence to deadlines

Planning and execution of events

Brand promotion and social media relevance

Company SCHNE I D ER ELEC TR IC ( Noida ) on

t he pay roll of

SODEXO I N D IA (2012)

P roject T i tle Corporate Communication (7

M onths Wrk.Ex)

Objectives & Scope H andling B2B Clients,

Media planning

P rocess Generating Lead

B uilding Team

B rand development

M arketing Communication

Learnt about the basic knowledge of B2B

clients

Lea rning Outcomes Learnt about different Companies and their

p rofile.

M arketing strategy

P rofessional Qualification

2010-2012 PGPMM (PR ) I NTENATIONAL SCHOOL OF

B USINESS AND MED IA (PUNE)

2010-2012 M SC (MASS COM M. ) PUNJAB TECHN ICAL UN IVERSITY

(pursuing)

Academia

2007-2010 B.B.A (Marketing Management) ST.Thomas College (Bhilai)

2006-2007 C.B.S.E Shri Kailash Path Singhania H.Sc (Bilaspur)

2004-2005 C.B.S.E Shri Kailash Path Singhania H.Sc

(Bilaspur)

I n te rnship

Organization : D EEPALAYA (Delhi) 2010 ( 2 Months I n te rnship)

Role : Worked as a P.R and H R Executive

Responsibilit ies:

Handling Daily Client Hygiene factors

Pitching Stories and interactions, staffing the same

Preparing Post Interaction Documents

M aking the Pre & Post Reports & Press Releases.

Making Web Stories for the on line promotion

Mailing to the new volunteers.

Fixing appointments.

Calling to the new clients.

As media can contribute in many ways, by conveying their problems to

government & other people.

Attended CWG-2010 for clicking pictures & collecting information for

t he web story, in which Deepalaya students took part.

Research and Analysis of Competition Coverage

Preparing Story angles and Pitch notes for clients

Organization : ACCORD ADEVERT IS I NG Pvt. Ltd (Kolkata) ( 2 M onths

I n te rnship)

Role : C lient Servicing & Media Planning (Apri l 2011-June 2011)

Research of clients and competitor’s company

Achieved the scope of interacting with direct clients and different

agencies.

To have a better understanding about the working of an advertising

agency, with emphasis on Media Relations and Special understanding of

t he relationship between the agency and i ts clients.

Making networks.

How to bring a business in the company.

Fixing the deal in the meetings.

Understanding the needs of clients.

Effective understanding of the media relations to develop the r ight

connects between the clients and target audience through media.

Making the plans for the clients as per their requirement.

Event t racking

Maintaining Datasheet

P rojects & L ive Assignments

1- Worked in “ Media M ind prints”, Delhi 2010

Work undertaken:-

•

Invitation to various educational institu tes to participate in the event.

•

Various speaker/guest have been approached.

•

Collection of profiles for award nomination from various media

houses.

•

Various sponsors have been approached.

•

Creative work like poster, passes, backdrop, banners and certificate

design.

•

Overall management of events including various pre-event, on-the day

event and post event activities.

•

Did Anchoring for the event organised.

2- Worked on a project du ring my under graduation on the topics

“AMWAY C HANN ELS OF D ISTR IB U T IO N”, Chhattisgarh 2010.

3- Worked in “Mumbai Cyclothon”, M umbai 2011.

Work unde rtaken: -

Participant’s registration on the two days expo held prior to the event day.

Coordination with the member of ID-Sports on the event day.

Awards & Achievements

Won various prizes in sports and painting.

Won prizes in debate and quiz competition.

Won various accolades for singing.

Won various awards for badminton championship.

•

Got district meri t in three subjects in class 8th.

•

Topped in subject English in class 12th Board Exams (CBSE).

Awarded as the “ M ISS BEST OUT F I T” Of the year 2007 i n ST. Thomas

College.

Ext ra Cu r r icular Activities

Actively participated in dance competitions in school.

Did A nchoring/Hosting i n annual functions of school as well as college.

Actively participated in singing in college.

Actively associated with sports and athletics of my school house team.

Participated in cultural activities of college.

Member- Organizing commit tee the Juniors Orientation Program at ISB& M,

Hobbies – L istening music, Outings, Volleyball, Badminton, Singing, Reading

Novels.

Actively participated in Drawing & Painting Competitions.

Objective

"To increase potential and become efficient and effective personnel”.

(RUPAL I SAHA)

Contact this candidate