Sales Marketing

Jason W. Hall

*** ******** ***** *****: ****.*******@*****.***

Parksville, BC V9P 2L8 Canada Mobil: 973-***-****

Career Profile

Innovative education and marketing professional with a proven track record of success developing and implementing

education and marketing strategies across multiple channels. Excel in building strategic alliances and partnerships with

key manufactures and distributors to fuel revenue growth and overall brand exposure.

Core competencies include:

New Product Development - Strategic Brand Development - Marketing Campaign Design

Curriculum & Training Development - Strategic Partnerships and Alliances

Tradeshow/Event Management - Market and Consumer Research

Advertising and Promotional Strategies Budget Management

Professional Experience

Director of Education, Sudzz FX, Oxnard, CA April 07 - June 10

Executive in charge of company image and message with full responsibility for in-house and field training &

development relating to brand development, product usage, artistry, salon services and marketing.

• Developed and directed all aspects of corporate education department.

• Created and implemented all education programs, formats and materials.

• Assisted in the development of new products, programs and marketing materials.

• Established product positioning, instructions and descriptions.

• Trained and managed artistic team and education personnel.

Marketing Director, Sudzz FX, Oxnard, CA May 08 - June 10

Facilitate all North American marketing and promotional initiatives. Key foci include: increasing sales across all

channels, opening new channels of distribution, customizing promotions to fit within each sales channel, overseeing the

product life cycle from start to finish by reviewing Key Performance Indicators (KPI) throughout the process, launching

new core products and limited editions, managing brand image and product awareness, art direction for point of sale

material, trade and advertising, packing and price management of all products, public relations and event organization.

• Created and implemented marketing plans and strategies contributing to the reversal of a three-year

decline in sales and improving brand profitability an average of 28%

• Develop sales promotions for all channels for maximized sales opportunity and margin based on sales

analysis and market research.

• Partner with key accounts to develop effective marketing and sales strategies.

• Lead and coordinate all marketing asset creation including packaging, visual merchandising and

marketing/sales collateral ensuring consistent brand messaging.

• Manage all outside vendors to maximize efficiency. Vendors include: creative agencies, public relations

companies, web agencies and print/packaging facilities.

• Act as product and brand manager ensuring consistency in message internally and externally.

National Education/Training Manager, Alterna Professional Hair Care, Century City, CA

April 06 –April 07

Manage the development of National Education programs, including product, artistic, and business education, with the

ultimate goal of effectively imparting maximum knowledge to our subsidiaries and distributors about Alterna products

and the educational programs that support the development of both the salon and stylist and enable the successful

“sell-in” and “sell-through”. Develop with the Alterna management team the overall brand vision, objectives, strategies

and initiatives.

• Developed and implemented all education programs, formats and materials.

• Assisted in the development of new products, programs and marketing materials.

• Established product positioning, instructions and descriptions.

• Directed product repackaging, simplifying descriptions, categories, and instructions.

• Restructured education and training programs increasing participation 100%.

• Training Managers, Education and Marketing Coordinator, Events Coordinator and Affiliate Technicians

with national accounts.

Director of Education, Creative Salon Concepts, Parsippany, New Jersey October 97 – March 06

Responsible for developing and implementing a strategic vision for regional Education including development and

implementation of regional programs, tradeshow events, new product launches that support the achievement of overall

corporate goals that remain consistent with the CSC vision and strategy. Force to establish the CSC culture, image and

education systems as a valuable brand asset and to assist individual salons and distributorships.

• Implemented the strategic launch of Aveda’s Permanent Color System.

• Developed and directed an on-site learning center, implemented effective training programs and formats

to create increased participation and performance.

• Created and distributed multiple technical manuals for new and existing product positioning and concepts.

• Managed all training and product promotional events, from concept through finale.

• Assist in product development and real market research

• Prepare, monitor and audit the annual Education budget; effectively manage on a monthly basis to meet

Budget and ETR, communicating changes as necessary to Director of Finance.

Educator, Sebastian International Distribution; Canada & South Africa June 90 – August 97

Educator, Metro Beauty, Toronto, Ontario, Canada May 95 – September 97

• Initiated the first distributor launch of Sebastian's Grand Salon Program: Adapted program to fit expected

needs of distributor's clients, including researching areas requiring special training needs and Sebastian's

product development history.

• Supported and managed the re-launch of Colorshines to halt the ever-increasing rate of Ontario-based

salons from abandoning the product line. Resulting in reclaiming lost accounts.

• Worked closely with research and development in creating new techniques that would accommodate

demographical differences, re-educated salons on product use.

Sebastian Specialist, Soto Beauty, Vancouver, British Columbia, Canada February 94 – May 95

• Worked with the distributor establishing Sebastian International in the market place.

• Focused on the re-launch of Colorshines and professional salon products.

• Planned and implemented the seasonal launches of all new products.

Sebastian Specialist, H. Merks, Johannesburg, South Africa June 90 – January 94

• Solely responsible for the re-launch of Sebastian International to South Africa. Implemented and directed

the launch of new products and all seasonal shows/events.

• Selected distribution among salons, working with salons building their retail sales through educational and

product knowledge workshops.

• Worked with the sales consultants to isolate and determine new accounts throughout South Africa, while

promoting professional standards and solid work ethics.

Education

Josef Silny Assc., Inc. I.E.C. Coral Gables, FL November 98 - February 00

• Bachelors of Business Administration/Management

Est-Elle Academy of Hair Design, Edmonton, Alberta, Canada September 81 - February 83

• Design/Style/Color

Personal references

Provided upon request

Contact this candidate