Geoff Melkjorsen
***** ******** ***, ****** *****, CO 80108
303-***-**** (Primary) - 303-***-**** (Mobile) -
email: **********@*******.***
Summary:
Dynamic Senior-Level Manager known for successful Strategic initiatives and
Innovative problem-solving, driving Market Share and Margin growth.
Exceptional leader with powerful team-building skills: hiring, developing
and motivating top-performers. Creates Lean and Effective Strategies for
optimizing operations, improving profitability and championing top-rated
Customer service.
. Increased "same store" Home Depot sales by 28% ($25 Million to $32
Million) in 5 years through exceptional Vendor relations and product
line-extensions.
. Increased profitable Foodservice sales 26% in 3 years by improving
product quality and customer relations.
. Implemented a Franchised Sales and Distribution entity to supplement
a Retail Division, and which resulted in 12 % growth in the first
year.
. Initiated innovative Market Strategy which resulted in Brand-
dominance and bought production to full capacity in 18 months.
Possesses a collaborative leadership style characterized by a drive for
results and creativity, dramatically increasing revenues and market-share.
Turns around underperforming businesses and territories, manages major
accounts and builds effective, high-performing teams.
Key Proficiencies:
Strategy: Sales & Marketing Business
Management
Strategic Planning Strategic Partner Management
Budget and P&L Management
Business Development New Product Development
Leadership and Team Building
Revenue Generation Product Line Management Multi-
Site Management
Market Share Improvement Distribution Channels & Relations
Operating Margin Improvement
Multi-Industry Knowledge Motivational Cross-Functional Leader
Customer Service & Retention
Experience:
OrePac Building Products, Denver
National Accounts Director
May 2012 - September 2012
. Leveraged strong Merchant and Field Operations relationships with Home
Depot to ensure smooth transition of business with this change of
vendors.
. Managed the entire Account Interface - Merchants, Administration,
Finance, Logistics - improving the "Scorecard" results to excellent
rating.
. Crafted product and sales strategies for the Company Ownership
ensuring longevity in this highly competitive category.
Moulding and Millwork
1) General Manager, Home Center Division - Denver
July 2007 to April 2012
. Increased the "same store" sales value by 28%, from $25 Million to $32
Million annually over 5 years through leveraging Home Depot Merchant
relationships and product line-extensions.
. Hired, developed and motivated a strong Divisional Team to service all
aspects of the Division's business with The Home Depot in 171 stores
in 9 western US States.
. Implemented continuous improvement ("Lean") programs in the 2
Distribution Centers (Denver and Seattle) resulting in cost efficiency
and profitability improvements.
. Implemented sustained in-store environment and merchandising
improvements, which resulted in enhanced Home Depot field management
relationships.
. Streamlined logistics and service to stores which improved the
efficiencies of Service Teams.
. Managed the company relationship with 3rd Party Vendors (Contracts,
Quality, Service requirements).
. Was a leading member of the Top-Rated "Marketing Mavericks" cross-
functional team, which drove POP, Merchandising and Display
improvements in the company's retail arm. Championed the
"Upstream/Downstream" marketing initiative.
. Moulding and Millwork withdrew from the Home Depot business in May
2012, facilitating the assimilation of the Division into OrePac.
2) Branch Manager, Prairie Group - Calgary, AB, Canada
January 2005 to July 1007
. Was transferred by Moulding and Millwork from Calgary, Canada to
Denver to manage and develop the Home Center Division in Denver.
. As Manager of the "Hub Branch" for the Prairie Group, centered in
Calgary, initiated productivity improvements in the 2-shift team,
through setting performance standards, "Top-Grading" talent and
effective hiring and training practices.
. Hired, developed and motivated the Sales Team to continually achieve
targets and grow market share. Achieved a 7% growth in 2 years in a
highly competitive and cost driven market.
. Streamlined logistics to the 5 "satellite" warehouses and implemented
warehouse reorganization to improve efficiencies and profitability.
Cott Beverages, Calgary, Canada
Director of Business Development
January 2001 to December 2004
. Instrumental in the introduction and profitable development of the
"Retailer Brand" Spring Water category into all key Canadian National
Retailers - Safeway, Loblaws, Sobeys, Overwaitee, Western Grocers, 7-
Eleven.
. Leveraged strong business relationships at these Retailers to drive
line-extensions and expand category share.
Quality Produce, Nelson, BC. Canada
General Manager
June 1997 to December 2000
. Grew Market share and Revenue by 26% in 2 years for this Food
Services Supply and Distribution Company located in the Western Canada
interior. Streamlined logistics to improve profitability.
. Forged strong customer relationships, centered around listening to and
acting on their concerns, improving product quality and service
performance, which resulted in Market Share growth.
Beacon Sweets & Chocolates - Durban, South Africa
General Manager - Retail
April 1994 to March 1997
. Responsible for Strategic Development of the National Accounts and
Retail Sector (some 6000 accounts).
. Implemented an innovative franchised Sales and Distribution business
aimed at non-traditional market sectors, and which yielded a 12% sales
growth to the Retail Division in the first 12 months of operation.
Education:
Bachelor of Science (Honors)
Master of Business Administration (Full Program). Completed while working
full-time.
Other Skills:
Certified LEAN EFFICIENCY "Green Belt"
Computer skills - Proficient with Microsoft Office Suite applications,
internet research.
Language Fluency: English, Danish
[pic] http://www.linkedin.com/pub/geoff-melkjorsen/61/410/984/