Sales Customer Service

RONALD BERG **** Wyndham Way El Dorado Hills, California 95762

916-***-**** *****@***.***

REGIONAL SALES MANAGER

Dynamic and results-driven business strategist offering 17 years of experience driving sales strategy and business development in Packaging and Automation Equipment for Construction, Industrial, Retail, Medical, Food Processing and Service Industries. Deliver expertise in identifying and penetrating new market channels to generate revenue streams, while maintaining high levels of business retention with superior customer service and long-term client relationships. Accomplished team builder recognized for steadfast commitment and ability to lead top-performing marketing and advertising operations. Demonstrate record of exceeding sales targets, improving territory performance, and increasing profitability. Command exceptional leadership, presentation, communication, technical, marketing, and relationship-building abilities.

AREAS OF EXPERTISE

Territory Development Account Acquisition Strategic Planning Contract Negotiations Client Relations

Market Penetration P&L Accountability Pricing Strategy Polymers

New Business Development Prospecting Performance Management

Training & Development Account Management Distribution Marketing/Branding

CAREER PROFILE

BERG POLYMERS, El Dorado Hills, California 1997-Present

Regional manufacturing representative company and packaging distributor offering wide range of specialty plastic films, bags, and sheeting to food, industrial and retail markets, with annual sales of $2.5M.

Regional Sales

Formulate, develop, and direct all major facets of operations with 6 in house sales reps. Conducting marketing and human resource functions to planning and administering financials, as corporate President and Founder. Spearhead management and development of territory sales for 7-state western region. Secure, retain, and expand critical accounts with more than 50 distributors and brokers through advanced sales strategies, in addition to superior customer service. Oversee marketing and sales forecasting activities and control multimillion-dollar budget.

Employ technical knowledge spanning Automation Equipment, Injection, Rigid, Flexible, Polyethylene Extrusion, Rubberized product, poly corrugated, manufacture and conversion of LDPE, LLDPE, HDPE, BIAX PP, PET and adhesive films to ensure strategic product offering selection Brand marketing across multiple product lines. Marketing containers, both rigid and flexible, printed films, bags, sheeting and automation equipment, across territory. Preside over daily office management for 6-member sales team and structure responsive, knowledgeable, and client-focused customer service and administration team. Establish and execute sales and marketing plan to identify and capture opportunities for growth.

• Achieved 22% growth in annual sales for 10 consecutive years.

• Reestablished sales in commodity-focused market through introduction of innovative new product offerings across various product lines.

• Generated 7% of total annual sales through establishment of distribution throughout western Canada.

• Refined techniques and strategies for maintaining motivation, applying product knowledge, relating to customers, and completing assumptive closing to fuel sales increases by presenting regular selling clinics to distributor and

broker groups.

RONALD BERG Page 2

916-***-**** *****@***.***

1995-97-WOODLAND POLY/PAN OCEAN, INC., Woodland, California 1995-1997

Plastic film and sheet manufacturer, specializing in polyethylene products, extruders, printers, converters, pallet wrap, bags, and liners; partner company of international venture capital group, Pan Ocean, Inc.

Western Regional Sales Representative

Developed and led execution of acquisition strategy to establish, maintain, and expand local and national accounts with 22 distributors across western U.S. Implemented national and regional programs and initiatives. Devised marketing strategies and prepared collateral to expand brand awareness, access target audiences, and fuel sales of new product lines. Orchestrated planning, control, and optimization of profit and loss (P&L) activities. Met or exceeded annual regional sales quotas.

• Realized annual volume potential of 12,000,000 polyethylene pounds through skillful administration of programs with 11 new distributors.

• Administered P&L to maintain revenue increases for $20M territory through skillful execution of cost analysis and budget planning.

• Exceeded regional objective by 12% in 1996.

1993-95-JANI KING OF CALIFORNIA, INC., Sacramento, California

Global commercial cleaning company with more than 12,000 worldwide franchise locations.

Area Commercial Sales Representative

Presided over key accounts to support sales and development of corporate client base consisting of commercial property management companies, including Spieker Properties, CB Commercial, and Syfuy Enterprises. Generated new account leads and administered all phases of sales process, from preparation of sales proposals and execution of contract negotiations to completion of all closing requirements.

• Attained 28% territory growth through skillful planning and successful implementation of targeted sales and

marketing programs.

ACADEMIC CREDENTIALS

Completed Course Work – Business/Marketing

Sacramento City College, Sacramento, California

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