Sales Customer Service

SANDEEP SIWACH

Address: H.NO *** SEC ** FBD, HARYANA

E-Mail: *****************@*****.***,

Contact: +91-999*******

An MBA Graduate with approx. 3.5 years of experience in Sales and Distribution, Marketing, Customer

Relationship Management and Client Servicing.

Expertise in Marketing, Channel Sales, Retail Sales and Distributor Management.

Exceptional market working abilities gained through continuous working and market presence.

Expertise in handling various CRM functions like inbound and outbound contact with customers

and clients.

Functioning as a core member of the team to work in sync with the corporate set parameters &

motivating them for achieving business and individual goals.

An effective communicator with excellent relationship building & interpersonal skills. Strong

analytical problem solving & organizational abilities. Possess a flexible & detail oriented attitude.

Professional Experience

West Coast Fine Foods Pvt Ltd June 2012 –

Till date.

Work Profile:

Responsible for ATL & BTL, Brand communications activities for Cambay Tiger Prawns & Kawan Paratha

Responsible for building brand image, creating interest and demand for through effective ATL & BTL

marketing activities.

Planning the positioning platform and developing strategies for higher and better product visibility, shelf

display & merchandising with special emphasis on the modern retail formats like Bharti Wal-Mart, Metro

C&C, Best Price Stores, etc.

Responsible for developing marketing and sales promotion plans to support business development teams

Assisting in research of the market trends / competitor products / competitor pricing, listing and conduct

product testing and demonstrations of our products from pre to post launch.

Participating in conferences, exhibitions, food fairs, conducting product launches, etc.

Responsible for campaigns across print / online / radio / outdoor media and other innovative mediums.

Planning, budgeting and periodic monitoring of marketing and promotional expenses.

Deciding on shape, size, colors, fonts, imagery, etc., to create attractive and convenient product packaging.

Content and design development of print advertisements posters, banners, pamphlets, brochures, etc.

Liaising with design team to get creative for advertisements, brochures, flyers, hoardings, leaflet,

pamphlets, posters, packaging, standees, presentations, etc.

Tie-ups with magazines, journals, newspapers like Good Food, Upper Crust, Progressive Grocer, etc.

Participation in top food industry events like Aahar, Food Forum India, etc.

Varun Beverages Limited Oct. 2009 –

June 2012.

PepsiCo India’s largest bottling partner handling bottling, sales and distribution and BTL marketing

activities in its designated market.

Work Profile:

Worked as ME and handling marketing, channel sales and retail sales.

Looking after thirteen retail markets in East Delhi.

Handling more than 1000 retail (including hotel, restaurant, café, institution accounts) outlets.

Handling marketing, taking care of Company assets in the market, executing BTL marketing activities in

the market.

Accountable to achieve sales targets and to provide assistance in BTL marketing activities.

Effective stock replenishment and ensuring continuous stock availability for the markets.

Record and maintain the required stock on the sales floor, replenishment of stocks as and when required.

To keep a check on the expenses and to ensure that the sales target is achieved within the specified budget.

Ensuring effectiveness of all the BTL marketing activities including QPS, QPDS, displays, signage, and

other visibility and awareness tools.

Ensuring customer service is of high standard and take corrective action if required.

Handling various consumer complaints including manufacturing faults and handling replacements in the

market.

Submit daily, weekly and monthly reports to the higher authority covering all aspects of:

Sales Performance

Stock Positions and Concerns

Special Events and Promotions

Staff Movement and Issues

Core Competencies

Sales and Distribution

Handling channel sales and retail sales

Responsible to achieve sales target and to ensure effectiveness of the sales and distribution network.

To ensure all sales and promotions activities are effectively and promptly planned and executed.

To ensure the motivation and efficiency of the team is at the optimum level through continuous support,

guidance and target based incentives.

Client Servicing

Mapping client’s requirements and ensuring rendering of effective solutions in line with the

guidelines specified by the clients.

Identifying improvement areas & implementing measures to maximize customer satisfaction levels.

Ensuring continuous interaction with the customer to make sure that area of concern can be worked

upon for improved service levels.

Team Management

Supervising a team of 35 – 40 people, assigning job responsibilities to them and ensuring successful

completion of the work assigned to each team member.

Leading, mentoring & monitoring the performance to ensure efficiency in process operations and

meeting of individual & group targets.

Creating and sustaining a dynamic environment that fosters development opportunities and motivates

high performance among Team members.

Education

(2007-2009) MBA in Marketing and International business from Rai business School (New Delhi)

(2004-2007) B.Com. from Vaish College Rohtak (MDU University Rohtak)

(2002-2003) 12th from Woodbine Gardenia School Kanpur, CBSE board.

(2000-2001) 10th from Woodbine Gardenia School Kanpur, CBSE board.

One and half year course in Software Engineering from NIIT.

Proficiency in MS office – excel, PowerPoint, word

Proficiency at internet.

Good knowledge of computer fundamentals.

Developing Web Applications using Asp.net, java, vb.net, SQl server

Swift Compuwise (Related to hardware)

Extracurricular Activities

Certificate won for martial arts from Mushidokai international

Certificate won for participating SADBHAWANA an organization helping poor people and children

Sports captain in school

Personal Details

Permanent Address : Village- Paharipr, Post Office Achej Paharipur, Distt- Jhajjar, Haryana.

26th Jan. 1985.

Date of Birth :

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