Quality Assurance Marketing

Twyler Crawford, MBA

**** ******** **** *******, ** 502-***-**** *******@*******.***

Director of Operations

Committed to improving company profits by raising the bar, creating strategy, and improving the quality and caliber of

operations. Eager to contribute and lead innovative strategic marketing initiatives that aggressively increase your

market share, sustain growth, and maximize profitability.

Accomplishments

Took company from $1.8 million in revenue to $12 million in five years.

Responsible for securing Worker’s Compensation employers and insurance carriers as payer

sources increasing profit margins by 85%.

Reduced staff turnover from 68% to 15% by improving staff orientation and training.

Wrote all policies and procedures for initial JCAHO Accreditation in 2010.

Created Physical Therapy division in 2008 increasing revenue by 65%.

Created Transportation division in January 2012 going from one transport up to 28 transports per

day in eight months.

Founder of Temporary Housing division in 2010, creating additional revenue ranging from

$150,000 to $500,000 per patient.

Created & implemented Quality Assurance Program in compliance with JCAHO standards.

Led new business development, which secured business license and expansion into Florida and

Alabama.

Implemented use of new software that allow clinicians and field staff to “clock in” from patient’s

home.

Professional Experience

ASSURED & ASSOCIATES PERSONAL CARE OF GEORGIA 2007-PRESENT

Regional Director of Operations (Health Care)

Oversee regional operations and service to over 100 clients consisting of Worker’s Compensation, Managed

Care, Private Insurance, and Medicaid referral sources.

Direct daily operations of over twenty office staff with 12 direct reports.

Increased client base by over 80% resulting from Worker’s Compensation referrals.

Expanded business into Florida and Alabama.

Manage daily activities, payroll, scheduling, billing, collections, A/R and payment posting.

Wrote policies and procedures for JCAHO Accreditation.

Created Marketing & Operations Manual for Branch Managers.

Developed and implemented strategies that achieved preferred provider status with managed care

organizations and ancillary provider contracting, increasing revenues by 25%.

Reorganized Nursing Department by creating skills competency check off list, performance indicators, and

quality assurance program improving customer satisfaction.

PREPARE COMPLEX REPORTS FOR MANAGED CARE ORGANIZATIONS AND INSURANCE

COMPANIES, ENSURING FULL COMPLIANCE WITH AGENCY REQUIREMENTS AND TIGHT

DEADLINES.

Built a clientele supported by 80% referral business.

Collaborate with physician groups, doctors, managed care, and hospital administration on performance,

compliance, rate and denial issues.

Develop and implemented strategic marketing plan for business creating Physical Therapy, Temporary

Housing and Transportation divisions.

Responsible for writing all RFP’s.

Responsible for creating Assured & Associates Training Center, creating Certified Nursing Assistants,

Medical Assistants, and Patient Care Technicians training certification courses.

Twyler Crawford, MBA

Directs and administers nursing certification programs.

Assists with budget, and administers program within budgetary limitations.

Increased student enrollment by 100% since 2010.

Defines and interprets policies of school.

Interviews and appoints faculty and administrative staff.

Participates in planning curriculums and schedule of instruction.

Wrote grant to secure funding from Department of Labor.

JNJ Transportation 2005-2007 Atlanta, GA

Marketing Director (Health Care)

Marketed Transportation, Translation, Nursing, and Durable Medical Equipment (DME) services to worker’s

compensation adjusters, physicians, nurse case managers, insurance carriers, and attorney firms.

Responsibilities included development and creation of entire marketing department.

Drafted and submitted proposal that secured the company’s largest client and expansion into

California.

Initiated and launched proposal landing company’s biggest contract increasing business by 50%

nationwide.

Managed and implemented Home Modification division and DME increasing profitability by over

60%.

Gould & Lamb 2003-2005 Atlanta, GA

Regional Marketing Manager (Health Care)

Duties included marketing Prescription Drug Reviews (PDR) and Medicare Set Asides (MSA’s) to

insurance adjusters, nurse case managers, and attorneys in the worker’s compensation industry.

Supervised Marketing Representatives in Southeastern territory.

Established growth plans for accounts and personally managed account calls and negotiations.

Served as company representative, liaison, and central point-of-contact for providing vital

information, resolving issues, responding to request, inquiries, suggestions, and/or concerns.

Education

University of Louisville Louisville, KY 1997-2002

Bachelor of Arts in Communications with Concentration in Marketing

2002 Dean’s List Recipient, GPA 3.5

Keller Graduate School of Management, Atlanta, GA 2008-2010

Master of Business Administration

Dean’s List Recipient, GPA 3.9

3013 Parkland View Atlanta, GA 30134 502-***-**** *******@*******.***

Page 2

Contact this candidate